Broaster Buzz

Trademark food program offerings from Genuine Broaster Chicken

New Programs and Products for Deli Fried Chicken

KANSAS CITY — Driven by the chicken sandwich wars and an increased desire for “comfort foods” brought on by the pandemic, fried chicken consumption is about as high as it’s ever been. That’s according to Greg West, senior vice president of marketing and food innovation for Beloit, Wis.-based Broaster Company, the producer of the Genuine […]

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Broaster offers branded to-go packaging and menu board graphics

Sink or Swim! 3 Ways Trusted Resources Can Become Your Life Raft

In the wake of such a devastating year for restaurants, it’s safe to say we could all use a little more help and trusted resources. Between mandated lockdowns, supply chain disruptions, and a wide variety of other challenges caused by the global pandemic, the waters have been choppy to say the least. The fact that […]

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Chicken Wars

Chicken Wars: Broaster Strikes Back

Genuine Broaster Chicken has what you need to win the chicken wars A long time ago (well, less than two years, but anything before COVID-19 seems like a long time), in a land far, far away (hey, Miami is far if you live in Seattle!), a culinary phenomenon was born that would launch the most […]

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GBC logo, animated

The History of the Genuine Broaster Chicken Logo

Few things in life can say so much with so little – but that’s exactly what logos do. Buried somewhere deep in the subconscious, our brains pick up subtle, little details which create a connection between a certain set of graphic marks/symbols and a particular brand. And, the best logos have meaning. They’re like mirrors […]

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Broasted Chicken

How to Serve Restaurant Quality Chicken at a Grocery Deli

Be honest – when was the last time you got a really great meal from a grocery store deli counter? In most cases, even if the food wasn’t downright bad, it was probably just…forgettable. And forgettable doesn’t lead to repeat business. That’s a problem. But don’t worry – there’s good news! If you manage a […]

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customize your Broaster Menu

How to Customize Your Broasted Chicken Menu

Although it rarely pays to mess with a classic, innovation is key for restaurants looking to attract new customers and drive vital revenue growth. But…this is a real challenge. After all, you have to keep your regulars happy (who love your eatery the way it is), but you also have to try new things to […]

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Top 5 secrets to craveable chicken

Top 5 Secrets to Truly Craveable Chicken

When you’ve been supporting restaurant owners and managers for as long as we have (65 years and counting), you tend to notice certain patterns of success…like what it takes to consistently serve up high-quality, craveable chicken that keeps customers coming back for more. We thought to ourselves, “Why not take a closer look at these […]

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Genuine Broaster Chicken Packaging

Tailoring fried chicken programs for success amid pandemic

KANSAS CITY, MO. – Since coronavirus (COVID-19) rattled the country, consumers have been turning to comfort foods like fried chicken, leaving plenty of room for grocers to play up their fried chicken program offerings with a few adjustments to fit into the post-COVID-19 world. Packaging solutions  Reinforcing takeout and delivery strategies amid COVID-19 isn’t only […]

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Adding a signature menu item that helps make you an all star

How Signature Menu Items Drive Revenue During Quarantine…and Beyond!

No one could have predicted 2020 would forever be defined by a global pandemic, stay-at-home orders, and social distancing measures…but here we are. With a great magnitude of changes unfolding so rapidly (and without warning), the food service industry has had to adapt in a hurry. This has been a mighty challenge for local and […]

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GBC employees working in kitchen

Operator Training

Broaster Company offers to its Licensed Trademark Operators an in depth seminar which provides two days of hands on learning in our training kitchen where Operators will gain valuable knowledge about Broaster Company’s products and equipment. Our trainers will provide in depth instruction on how to prepare and cook Genuine Broaster Chicken®. Every step is […]

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#BetterBeBroaster

Follow us through the @nationalrestaurantshow as we go from the KI Award Showroom to find the Broaster Chicken booth😎 #GenuineBroasterChicken #BetterBeBroaster #2024restaurantshow
We're at the @nationalrestaurantshow 🎉

Let your first stop be at Booth 3801 for demos and some juicy #GenuineBroasterChicken. Make sure to also visit the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G! 🏆

#BetterBeBroaster #2024RestaurantShow
See you tomorrow at the @nationalrestaurantshow 🎉

📍If you want some #GenuineBroasterChicken, come see us at Booth 3801 and then head on over to the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G.

#BetterBeBroaster #2024RestaurantShow
You bet it is!

#BetterBeBroaster #GenuineBroasterChicken
3 more days until we see you at the @nationalrestaurantshow !

📍Come see us at Booth 3801 for some tasty #GenuineBroasterChicken and the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G. 

See you there! 🎉

#BetterBeBroaster #2024RestaurantShow
You already know #GenuineBroasterChicken is authentic, iconic, & the G.O.A.T. 😎🔥

#BetterBeBroaster
Ventless Fryer: Return on Investment & Benefits

With the use of one of our Ventless Fryers, our customer was able to: 
🔴 Increase their sales by an average of $100,000 of incremental sales per year
🔴 Add additional menu items to their menu, besides wings
🔴 Target the millennial audience because of their new menu items

#BetterBeBroaster #GenuineBroasterChicken
We're 1 week away from the @nationalrestaurantshow 💥

Come see us at Booth 3801 for demos and sample our delicious #GenuineBroasterChicken. Also, make a stop at the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G! 🏆

#BetterBeBroaster #2024RestaurantShow
#FAQFryDay: Does Genuine Broaster Chicken offer training?

The #ChickenExperts know!
👇
Yes, when you become an operator, you will have access to our training experts along with training materials and our national marketing team!

#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
You just NEED Broaster! 🤤 #GenuineBroasterChicken #BetterBeBroaster
10 more days until we see you @nationalrestaurantshow @werrestaurants💥

📍Make sure to make your way down to Booth 3801 for some #GenuineBroasterChicken. And visit the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G. 

#BetterBeBroaster #2024RestaurantShow
The Smokaroma Pressure Smoker combines the modern scientific method of pressure cooking with pressure smoking to create deliciously juicy, smoked foods!

This compact, electric smoker occupies a small footprint and its casters provide additional mobility. With the optional water baffle, a vent hood is not needed to operate, as the unit is completely self-contained.

More about our Smokaroma Pressure Smoker and its standard features --> https://ow.ly/nrs050RuT0L

#GenuineBroasterChicken #BetterBeBroaster
Let the countdown begin! 2 more weeks until The 2024 National Restaurant Association Show! 🎉

Come see us at Booth 3801 for demos and yummy #GenuineBroasterChicken. And the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G!

#BetterBeBroaster
#FAQFryDay: How do you make Genuine Broaster Chicken?

The #ChickenExperts know!
👇
Preparing Genuine Broaster Chicken begins with our time proven recipe. We add our unique marinade and coating to our proprietary Broaster® Pressure Fryer cooking process, and you can offer products with the irresistible flavor, crispiness and juiciness that attracts more customers – and helps your profits soar!

#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
We wish scratch 'n sniff was a thing on social media 😋

#GenuineBroasterChicken #BetterBeBroaster