Broaster Buzz

Trademark food program offerings from Genuine Broaster Chicken

New Programs and Products for Deli Fried Chicken

KANSAS CITY — Driven by the chicken sandwich wars and an increased desire for “comfort foods” brought on by the pandemic, fried chicken consumption is about as high as it’s ever been. That’s according to Greg West, senior vice president of marketing and food innovation for Beloit, Wis.-based Broaster Company, the producer of the Genuine […]

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Broaster offers branded to-go packaging and menu board graphics

Sink or Swim! 3 Ways Trusted Resources Can Become Your Life Raft

In the wake of such a devastating year for restaurants, it’s safe to say we could all use a little more help and trusted resources. Between mandated lockdowns, supply chain disruptions, and a wide variety of other challenges caused by the global pandemic, the waters have been choppy to say the least. The fact that […]

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Chicken Wars

Chicken Wars: Broaster Strikes Back

Genuine Broaster Chicken has what you need to win the chicken wars A long time ago (well, less than two years, but anything before COVID-19 seems like a long time), in a land far, far away (hey, Miami is far if you live in Seattle!), a culinary phenomenon was born that would launch the most […]

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GBC logo, animated

The History of the Genuine Broaster Chicken Logo

Few things in life can say so much with so little – but that’s exactly what logos do. Buried somewhere deep in the subconscious, our brains pick up subtle, little details which create a connection between a certain set of graphic marks/symbols and a particular brand. And, the best logos have meaning. They’re like mirrors […]

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Broasted Chicken

How to Serve Restaurant Quality Chicken at a Grocery Deli

Be honest – when was the last time you got a really great meal from a grocery store deli counter? In most cases, even if the food wasn’t downright bad, it was probably just…forgettable. And forgettable doesn’t lead to repeat business. That’s a problem. But don’t worry – there’s good news! If you manage a […]

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customize your Broaster Menu

How to Customize Your Broasted Chicken Menu

Although it rarely pays to mess with a classic, innovation is key for restaurants looking to attract new customers and drive vital revenue growth. But…this is a real challenge. After all, you have to keep your regulars happy (who love your eatery the way it is), but you also have to try new things to […]

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Top 5 secrets to craveable chicken

Top 5 Secrets to Truly Craveable Chicken

When you’ve been supporting restaurant owners and managers for as long as we have (65 years and counting), you tend to notice certain patterns of success…like what it takes to consistently serve up high-quality, craveable chicken that keeps customers coming back for more. We thought to ourselves, “Why not take a closer look at these […]

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Genuine Broaster Chicken Packaging

Tailoring fried chicken programs for success amid pandemic

KANSAS CITY, MO. – Since coronavirus (COVID-19) rattled the country, consumers have been turning to comfort foods like fried chicken, leaving plenty of room for grocers to play up their fried chicken program offerings with a few adjustments to fit into the post-COVID-19 world. Packaging solutions  Reinforcing takeout and delivery strategies amid COVID-19 isn’t only […]

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Adding a signature menu item that helps make you an all star

How Signature Menu Items Drive Revenue During Quarantine…and Beyond!

No one could have predicted 2020 would forever be defined by a global pandemic, stay-at-home orders, and social distancing measures…but here we are. With a great magnitude of changes unfolding so rapidly (and without warning), the food service industry has had to adapt in a hurry. This has been a mighty challenge for local and […]

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GBC employees working in kitchen

Operator Training

Broaster Company offers to its Licensed Trademark Operators an in depth seminar which provides two days of hands on learning in our training kitchen where Operators will gain valuable knowledge about Broaster Company’s products and equipment. Our trainers will provide in depth instruction on how to prepare and cook Genuine Broaster Chicken®. Every step is […]

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#BetterBeBroaster

Your wife doesn't want flowers. She wants Genuine Broaster Chicken ❤️🍗✨ #BetterBeBroaster #GenuineBroasterChicken #ValentinesDay
Football and chicken wings? Say less. 🏈🍗
Chef Ken is in the kitchen showing off six crave-worthy wing options you can run this weekend, or anytime! From bold marinades to crispy coatings and a hot new finish, these flavors are built to win on game day and beyond.

Featuring:
Chickite® Marinade – Product # 96636
Chickite Supreme Marinade – Product # 96504
Slo-Bro® Coating – Product # 96635
Slo-Bro Extra Spicy Coating – Product # 96403
Crispy Cajun Coating – Product # 95013
NEW Nashville Hot Dust – Product # 95239

#BetterBeBroaster #BroastedChicken #GenuineBroasterChicken #ChickenWings #BroasterCompany
Time to turn up the heat 🔥 Our NEW Nashville Hot Dust is here!

Designed to be shaken on post-cook, this fiery seasoning brings the signature kick of Nashville hot right to your menu. Perfectly balanced with smoky spice, cayenne heat, and a hint of savory sweetness, it delivers that craveable flavor customers can’t resist. Ideal for chicken, fries, potato wedges, and more! Contact your local distributor to get yours.

@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
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Chef Ken is in the kitchen making Broaster's twist on a Canadian favorite, Poutine! 😋

Ingredients:
🥔 Savory Crunch Potato Wedge (Item #96425)
🧀 Battered Cheddar Curds (Item #96324)
🍽️ Top with Gravy
🌿 Garnish with Parsley

That's it! Grab these items from your local distributor. Give it a try and let us know what you think. #BetterBeBroaster
We get asked all the time, “What IS Broaster Chicken?” Well, we go way back. 👇

Broaster Company started with one simple idea — make better fried chicken, faster. 🍗 In 1953, inventor L.A.M. Phelan combined a pressure cooker and a deep fryer into one revolutionary machine. That invention became the very first Broaster Pressure Fryer — and changed the game forever.

#BetterBeBroaster #BroasterHistory #GenuineBroasterChicken #WisconsinInnovation #PressureFryer
It’s snowing in Beloit, Wisconsin today! ❄️☃️ What’s the weather like where you’re located?
Best Mozzarella Sticks on the market? Easily Broaster ones! Our cheese pull doesn't lie 🧀

Made with real Mozzarella, Parmesan and Romano. These cheese sticks are coated with a light breading that will bring your customers back again and again. ✨ Ready to cook in minutes—perfect for appetizers, sides, or quick grab ‘n go!

Now available nationwide through Dot Foods.

#BetterBeBroaster #CheeseLovers #AppetizerGoals #MozzarellaSticks #ConvenienceStoreReady
Please join us in welcoming Lance Ellis to Broaster Company as our new National Sales Manager! ✨

Lance brings extensive experience in foodservice manufacturing and distribution, with a proven track record in domestic and international sales leadership, national account management, and organizational development. His background aligns seamlessly with the Broaster Company commitment to delivering innovative, high-performance solutions to operators worldwide.

In his role, Lance will lead national sales initiatives and support strategic growth across Broaster’s portfolio of pressure fryers, ventless solutions, and ready to cook menu items, while strengthening key partnerships and expanding Genuine Broaster Chicken and Broaster Express branded programs. 🍗

Lance is known for his relationship-driven leadership style, ability to align teams around shared goals, and focus on long-term customer success. We’re excited to have him on board as we continue expanding our reach and delivering value to foodservice operators globally.

Welcome to the team, Lance! 🎉
It starts with a rush. Lunch crowd building. Dinner just around the corner. 🕒🔥

You need something that cooks fast, holds strong, and keeps customers coming back.

Enter our Broaster Foods Boneless Buffalo Wings. Made from 100% breast meat, marinated for flavor, and coated in our proprietary breading—every piece fries up moist, crispy, and crave-worthy. Bigger-than-average portions mean better plate coverage and better value.

From c-stores and bars to restaurants and arenas, these wings fit any operation:
✔️ Easy to prep
✔️ Consistent results
✔️ Great quality product

Now available nationwide through @dotfoodsofficial