Broaster Buzz

KANSAS CITY — Driven by the chicken sandwich wars and an increased desire for “comfort foods” brought on by the pandemic, fried chicken consumption is about as high as it’s ever been. That’s according to Greg West, senior vice president of marketing and food innovation for Beloit, Wis.-based Broaster Company, the producer of the Genuine […]

In the wake of such a devastating year for restaurants, it’s safe to say we could all use a little more help and trusted resources. Between mandated lockdowns, supply chain disruptions, and a wide variety of other challenges caused by the global pandemic, the waters have been choppy to say the least. The fact that […]

Genuine Broaster Chicken has what you need to win the chicken wars A long time ago (well, less than two years, but anything before COVID-19 seems like a long time), in a land far, far away (hey, Miami is far if you live in Seattle!), a culinary phenomenon was born that would launch the most […]

Few things in life can say so much with so little – but that’s exactly what logos do. Buried somewhere deep in the subconscious, our brains pick up subtle, little details which create a connection between a certain set of graphic marks/symbols and a particular brand. And, the best logos have meaning. They’re like mirrors […]

Be honest – when was the last time you got a really great meal from a grocery store deli counter? In most cases, even if the food wasn’t downright bad, it was probably just…forgettable. And forgettable doesn’t lead to repeat business. That’s a problem. But don’t worry – there’s good news! If you manage a […]

Although it rarely pays to mess with a classic, innovation is key for restaurants looking to attract new customers and drive vital revenue growth. But…this is a real challenge. After all, you have to keep your regulars happy (who love your eatery the way it is), but you also have to try new things to […]

When you’ve been supporting restaurant owners and managers for as long as we have (65 years and counting), you tend to notice certain patterns of success…like what it takes to consistently serve up high-quality, craveable chicken that keeps customers coming back for more. We thought to ourselves, “Why not take a closer look at these […]

KANSAS CITY, MO. – Since coronavirus (COVID-19) rattled the country, consumers have been turning to comfort foods like fried chicken, leaving plenty of room for grocers to play up their fried chicken program offerings with a few adjustments to fit into the post-COVID-19 world. Packaging solutions  Reinforcing takeout and delivery strategies amid COVID-19 isn’t only […]

No one could have predicted 2020 would forever be defined by a global pandemic, stay-at-home orders, and social distancing measures…but here we are. With a great magnitude of changes unfolding so rapidly (and without warning), the food service industry has had to adapt in a hurry. This has been a mighty challenge for local and […]

Broaster Company offers to its Licensed Trademark Operators an in depth seminar which provides two days of hands on learning in our training kitchen where Operators will gain valuable knowledge about Broaster Company’s products and equipment. Our trainers will provide in depth instruction on how to prepare and cook Genuine Broaster Chicken®. Every step is […]