Broaster Buzz

Trademark food program offerings from Genuine Broaster Chicken

New Programs and Products for Deli Fried Chicken

KANSAS CITY — Driven by the chicken sandwich wars and an increased desire for “comfort foods” brought on by the pandemic, fried chicken consumption is about as high as it’s ever been. That’s according to Greg West, senior vice president of marketing and food innovation for Beloit, Wis.-based Broaster Company, the producer of the Genuine […]

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Broaster offers branded to-go packaging and menu board graphics

Sink or Swim! 3 Ways Trusted Resources Can Become Your Life Raft

In the wake of such a devastating year for restaurants, it’s safe to say we could all use a little more help and trusted resources. Between mandated lockdowns, supply chain disruptions, and a wide variety of other challenges caused by the global pandemic, the waters have been choppy to say the least. The fact that […]

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Chicken Wars

Chicken Wars: Broaster Strikes Back

Genuine Broaster Chicken has what you need to win the chicken wars A long time ago (well, less than two years, but anything before COVID-19 seems like a long time), in a land far, far away (hey, Miami is far if you live in Seattle!), a culinary phenomenon was born that would launch the most […]

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#BetterBeBroaster

TGIF!!

#BetterBeBroaster #GenuineBroasterChicken
📍 See you in Chicago!
We're getting ready for the 2024 National Restaurant Association Show at McCormick Place in May!

Come see us at Booth 3801 for demos and tasty #GenuineBroasterChicken. And the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G. #BetterBeBroaster
Broaster Legacy Series -- Tried. True. Tested.

Our state-of-the-art pressure fryers cook foods under controlled pressure in a sealed environment resulting in:

🔴 More tender, juicy and flavorful foods
🔴 Less oil absorption and reduced overall oil usage
🔴 Greater food production per machine for a better ROI

#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Shoulda gotten Broaster 😉 #BetterBeBroaster #GenuineBroasterChicken
In case you missed the eclipse...we got it on camera! #GenuineBroasterChicken #BetterBeBroaster
OPERATOR SPOTLIGHT

Checkout these two Broaster Pressure Fryers!
The American Legion in Mattoon, Illinois has had one of their pressure fryers since 1985 and recently got a second one installed. 

We love when our operators expand with a new machine that works right alongside their original machine. #GenuineBroasterChicken #BetterBeBroaster
National #BeerDay calls for some #GenuineBroasterChicken and a cold one!

🍻 Cheers! #BetterBeBroaster
#FAQFryDay: What is the difference between Broasted and fried chicken?

The #ChickenExperts know!
👇
Broasted chicken is battered and cooked in oil as well, but deep fried in a pressure cooker. It instantly locks in all the juices by immersion process cooking all sides of meat and once. One of the main differences between baking and frying is the heat source used to cook the food.

Broasted chicken is a trademark of the Broaster Company because we were the first to the bring pressure-fried, proprietary marinated chicken to the market and trademark the result!  If it sounds familiar, KFC claims a secret recipe for pressure-fried chicken as well, but cannot call it Broasted chicken because they don’t own the trademark.  The Broaster Company does partner with operators to serve Broasted chicken by following our program, using Broaster pressure fryers, and Broaster proprietary ingredients. #BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Craving #GenuineBroasterChicken?

Find some fresh, juicy, crispy pressure fried chicken near you on our store locator on our website! #BetterBeBroaster
I said I was hungry 5 minutes ago...maybe he didn't hear me! #BetterBeBroaster #GenuineBroasterChicken
The Easter Bunny knows what's up!

#GenuineBroasterChicken is THE BEST thing to find in your Easter basket! #BetterBeBroaster
#FAQFryDay: Is Genuine Broasted Chicken for restaurants only??

The #ChickenExperts say 'Not at all!'
👇
The Genuine Broasted Chicken programs are flexible with menu and equipment options related to a variety of channels including convenience stores, restaurants, grocery delis, food trucks, universities, and more! #BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Felt cute...might delete later 😆💁‍♀️ #BetterBeBroaster #GenuineBroasterChicken
Have you heard about our Kitchen Innovation Award-winning E-Series 24G Pressure Fryer?

Our E-Series 24G cooks the MOST amount of chicken in the LEAST amount of time, with the LEAST amount of energy using the LEAST amount of labor, oil, and hood space.

🟥 Up to 35% Gas Energy Savings
🟥 Up to 4X More Days of Useful Oil Life
🟥 15-30 Minutes of Labor Savings Per Day

DM us for more details! #BetterBeBroaster #GenuineBroasterChicken
What do our Genuine Broaster Chicken operators say about our equipment?

👆 This! #BetterBeBroaster #GenuineBroasterChicken