FAQ

Broasted chicken is battered and cooked in oil as well, but deep fried in a pressure cooker. It instantly locks in all the juices by immersion process cooking all sides of meat and once. One of the main differences between baking and frying is the heat source used to cook the food.

Broasted chicken is a trademark of the Broaster Company because we were the first to the bring pressure-fried, proprietary marinated chicken to the market and trademark the result!  If it sounds familiar, KFC claims a secret recipe for pressure-fried chicken as well, but cannot call it Broasted chicken because they don’t own the trademark.  The Broaster Company does partner with operators to serve Broasted chicken by following our program, using Broaster pressure fryers, and Broaster proprietary ingredients.

Broaster Company has been an expert in pressure frying since 1954, when our founder, L.A.M. Phalen, invented “broasting,” as he originally called the process. In the 65 years since, Broaster Company has developed as a leading manufacturer and supplier of pressure fryers along with other specialty foodservice equipment, accessories, and food product ingredients. Today’s Broaster® Pressure Fryers build upon this proud history of innovation with the inclusion of advanced solid-state controls featuring 10 time and temperature presets. Additional innovation of the SmartTouch, Touch Screen Controller provides a complete library of pre-programmed Broaster Foods cook times and product photos. Our pressure fryers feature a round of cooking well design with a specially engineered cold zone for superior heat distribution and improved oil filtration, and a reputation for durability beyond compare.

Pressure Frying is similar to conventional open frying in which foods are heated to cooking temperature in a well filled with cooking oil, except that in a pressure fryer the food is cooked under controlled pressure in a sealed vessel.

Foods cooked in a Broaster® Pressure Fryer are much more tender, juicy, and flavorful because moisture and natural juices are retained.

Cooking under pressure in a sealed environment prevents food from losing its moisture. When moisture evaporates from food during frying, it is replaced by the oil it is fried in. Oil absorption during open frying has been found to be as much as 20%. Pressure frying seals the food’s moisture and natural juices within the product, preventing the penetration of cooking oil.

Preparing Genuine Broaster Chicken begins with our time proven recipe. We add our unique marinade and coating to our proprietary Broaster® Pressure Fryer cooking process, and you can offer products with the irresistible flavor, crispiness and juiciness that attracts more customers – and helps your profits soar!

No, true Genuine Broasted Chicken is cooked in a commercial grade pressure fryer, manufactured by Broaster Company, using  Broaster Company proprietary ingredients and signing a Trademark Agreement to advertise it as Genuine Broasted Chicken.

There are none! Our Trademark programs do not include any franchise or royalty fees to the operator; just a commitment to serve our products, using our equipment and proprietary recipes as outlined in the agreement.

A trademark program is between licensor and licensee, identifies trademark(s), how the trademark can be used, identifies products/services and how they are to be used, includes a geographic territory in which licensee may operate and sell products, and provides quality control with clear stands as to the nature and quality of the licensed trademark product/service.

A franchise program allows the franchisor to grant rights to operate under franchise regulations including right to utilize the franchisors trademarks, trade dress and business systems. This agreement includes territory rights, operation procedure mandates, initial and on-going fees often called “royalty” fees. Marketing fees and obligations, restrictive covenants and non-competes are also required.

Not at all! The Genuine Broasted Chicken programs are flexible with menu and equipment options related to a variety of channels including convenience stores, restaurants, grocery delis, food trucks, universities, and more!

Yes, when you become an operator, you will have access to our training experts along with training materials and our national marketing team.

Yes, we offer multiple program options to best meet your store and financing partner to help get you started.

Call us at 800-365-8278 and let’s talk chicken!

Download The Program Brochure

Find A Genuine Broaster Chicken Location

Testimonial

We won Best of the Bay again this year for our Broasted chicken!! That would be 14 years straight! Been serving broasted chicken for over 50 years and have to say you have the best equipment! THANK YOU!!

John Smits of Redwood Inn, Green Bay, June 23, 2019

Become An Operator

Bringing America’s Favorite Chicken to your customers is easy and profitable. Ready to become a licensed trademark operator?

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#BetterBeBroaster

Your customers will thank you. 🙌🏻🐔

When you add the Genuine Broaster Chicken® food program to your menu, you’re serving more than just fried chicken. You’re serving the flavor, quality, and reputation people keep coming back for.
Happy National Onion Ring Day!🧅✨

Our Beer Battered Onion Rings start with whole slices of sweet Spanish onions and finish with a crispy, golden beer batter coating that keeps customers coming back for more.

Reach out to us today to learn more about our frozen foods!
Let's start at the beginning.🍗💡🕰️

Before Broaster® became a trusted name in foodservice, there was L.A.M. Phelan, an inventor driven by innovation. In 1954, he introduced the Broaster® Pressure Fryer, pioneering a cooking method that delivered crispy, juicy chicken while improving efficiency in the kitchen.

More than 70 years later, his invention is still helping operators serve great food every day. Innovation starts with an idea.
MYTH: Frozen food means lower quality.❌
FACT: High-quality frozen products help ensure consistency, reduce waste, and simplify kitchen operations. Starting with a ready-to-cook program doesn't mean sacrificing quality, it means serving great food with greater efficiency.✅

Broaster Express® is the perfect example, delivering the taste, quality, and convenience operators need to keep customers coming back for more.🍗

 Less waste. More consistency. Happy customers.
At some point, you’ve just got to let the chicken do the talking. 🍗✨

The crispy coating. The juicy chicken. The flavor.

Ready to see what the hype is about? Visit our website to find Genuine Broaster Chicken® near you.
Happy National Herbs & Spices Day! 🌶️

When people think of Broaster®, they often think of chicken—but our seasonings bring bold flavor to so much more.

Turn up the heat with Nashville Hot. With the perfect balance of flavor and spice, it's an easy way to add a fiery kick to chicken, sandwiches, wedges, fries, and more.

What would you try with Nashville Hot Spice? 🔥👇
Did You Know? 🤔🍗

Pressure frying does more than cook chicken, it helps seal in moisture!

By cooking under pressure in a sealed environment, natural juices stay locked inside the chicken instead of escaping during the cooking process. The result? Chicken that's juicier, more tender, and packed with flavor in every bite. 😋

Ready to elevate your operation with pressure frying? Reach out to us today to learn more about our Broaster® Pressure Fryers.🍗
In Wisconsin, National Cheese Day calls for Battered Cheddar Curds 🧀🍺

Dipped in batter infused with craft beer straight from the keg and par-fried to crispy perfection, these golden bites are the ultimate way to celebrate America’s Dairyland.

Add these crowd-pleasing curds to your menu today!
They say money can’t buy happiness… but I’ve never been sad after Genuine Broaster Chicken. 🍗😏

Ready to find your happiness? Visit Broaster.com to find a location near you!
What an incredible 4 days at the National Restaurant Association Show! 🍗

We served over 2 tons of chicken, showcased live demos, connected with incredible operators, and had the opportunity to meet with so many valued clients and partners. Thank you to everyone who stopped by our booth—we loved sharing what makes Genuine Broaster Chicken® stand out.

Already looking forward to next year! 👏
Remember and Honor this Memorial Day 🇺🇸
We are taking it back to 1979 ⏪ for another piece of our #BroasterHistory that you might not know about.

Broaster/Alco purchases the rights to manufacture and sell the Clark Broiler, a countertop plugin electric radiant broiler unit. ⚡ #BetterBeBroaster