FAQ

Broasted chicken is battered and cooked in oil as well, but deep fried in a pressure cooker. It instantly locks in all the juices by immersion process cooking all sides of meat and once. One of the main differences between baking and frying is the heat source used to cook the food.

Broasted chicken is a trademark of the Broaster Company because we were the first to the bring pressure-fried, proprietary marinated chicken to the market and trademark the result!  If it sounds familiar, KFC claims a secret recipe for pressure-fried chicken as well, but cannot call it Broasted chicken because they don’t own the trademark.  The Broaster Company does partner with operators to serve Broasted chicken by following our program, using Broaster pressure fryers, and Broaster proprietary ingredients.

Broaster Company has been an expert in pressure frying since 1954, when our founder, L.A.M. Phalen, invented “broasting,” as he originally called the process. In the 65 years since, Broaster Company has developed as a leading manufacturer and supplier of pressure fryers along with other specialty foodservice equipment, accessories, and food product ingredients. Today’s Broaster® Pressure Fryers build upon this proud history of innovation with the inclusion of advanced solid-state controls featuring 10 time and temperature presets. Additional innovation of the SmartTouch, Touch Screen Controller provides a complete library of pre-programmed Broaster Foods cook times and product photos. Our pressure fryers feature a round of cooking well design with a specially engineered cold zone for superior heat distribution and improved oil filtration, and a reputation for durability beyond compare.

Pressure Frying is similar to conventional open frying in which foods are heated to cooking temperature in a well filled with cooking oil, except that in a pressure fryer the food is cooked under controlled pressure in a sealed vessel.

Foods cooked in a Broaster® Pressure Fryer are much more tender, juicy, and flavorful because moisture and natural juices are retained.

Cooking under pressure in a sealed environment prevents food from losing its moisture. When moisture evaporates from food during frying, it is replaced by the oil it is fried in. Oil absorption during open frying has been found to be as much as 20%. Pressure frying seals the food’s moisture and natural juices within the product, preventing the penetration of cooking oil.

Preparing Genuine Broaster Chicken begins with our time proven recipe. We add our unique marinade and coating to our proprietary Broaster® Pressure Fryer cooking process, and you can offer products with the irresistible flavor, crispiness and juiciness that attracts more customers – and helps your profits soar!

No, true Genuine Broasted Chicken is cooked in a commercial grade pressure fryer, manufactured by Broaster Company, using  Broaster Company proprietary ingredients and signing a Trademark Agreement to advertise it as Genuine Broasted Chicken.

There are none! Our Trademark programs do not include any franchise or royalty fees to the operator; just a commitment to serve our products, using our equipment and proprietary recipes as outlined in the agreement.

A trademark program is between licensor and licensee, identifies trademark(s), how the trademark can be used, identifies products/services and how they are to be used, includes a geographic territory in which licensee may operate and sell products, and provides quality control with clear stands as to the nature and quality of the licensed trademark product/service.

A franchise program allows the franchisor to grant rights to operate under franchise regulations including right to utilize the franchisors trademarks, trade dress and business systems. This agreement includes territory rights, operation procedure mandates, initial and on-going fees often called “royalty” fees. Marketing fees and obligations, restrictive covenants and non-competes are also required.

Not at all! The Genuine Broasted Chicken programs are flexible with menu and equipment options related to a variety of channels including convenience stores, restaurants, grocery delis, food trucks, universities, and more!

Yes, when you become an operator, you will have access to our training experts along with training materials and our national marketing team.

Yes, we offer multiple program options to best meet your store and financing partner to help get you started.

Call us at 800-365-8278 and let’s talk chicken!

Download The Program Brochure

Find A Genuine Broaster Chicken Location

Testimonial

We won Best of the Bay again this year for our Broasted chicken!! That would be 14 years straight! Been serving broasted chicken for over 50 years and have to say you have the best equipment! THANK YOU!!

John Smits of Redwood Inn, Green Bay, June 23, 2019

Become An Operator

Bringing America’s Favorite Chicken to your customers is easy and profitable. Ready to become a licensed trademark operator?

LEARN MORE

#BetterBeBroaster

September is National Chicken Month! 🍗

There's no better time to celebrate the crispy, juicy, and flavorful chicken that brings customers back for more. From our signature pressure frying process to the quality and consistency operators trust, Genuine Broaster Chicken® continues to set the standard.

Here's to a month dedicated to one of America's favorite menu items! 🎉
Sundays are about to get a whole lot better.🏈🍗

The regular season is right around the corner, and we're already thinking about game-day essentials:

✔️ Wings
✔️ More wings
✔️ Even more wings

What's your go-to game day order? 🍗👇
Some things can be cut from the budget… but Genuine Broaster Chicken isn’t one of them. 🍗💸😂
We’re Heading to NACS Show 2026! ✈️🎰🍗

Broaster Company is excited to exhibit at the 2026 NACS Show, October 7–9 at the Las Vegas Convention Center! 🎰
📍 Central Hall | Booth C4875

Stop by to discover how Broaster® equipment and trademark programs can help convenience store operators deliver high-quality food, improve efficiency, and grow their foodservice program.

Want to make the most of your time at NACS? Contact us today to schedule an appointment with a member of our sales team and make sure we have time set aside to discuss your operation and goals.

We’ll see you in Las Vegas! 👋
Turn up the heat on your appetizer menu.🔥🧀 

Take our crispy, cheesy Mozzarella Sticks and finish them with Nashville Hot Dust for a flavor-packed menu item that's hard to resist.

Looking for your next menu feature? We think you just found it. 👀🌶️
There’s not much a little Broasted Chicken can’t fix. 🍗😉 

Craving it now? Find a Genuine Broaster Chicken® location near you: https://broaster.com/store-locator/
Happy National Potato Day!🥔🤎

There's no better way to celebrate than with our new Farm Style Wedges. Crispy on the outside, fluffy on the inside, and packed with homestyle flavor, they're the perfect side dish for any menu.

Whether served alongside Genuine Broaster Chicken® or featured on their own, these wedges are sure to become a customer favorite. 🙌✨
Throwing it back to the 2026 @nationalrestaurantshow ! 🎥🍗

Chef Ken chatted with @calibbqmedia about Broaster Equipment and some of the delicious food items we showcased at the show. From equipment to menu solutions, the conversation highlights how Broaster Company helps operators serve quality food with confidence.

A big thank you to @calibbqmedia for creating this video and helping share our story!

And next up… the NACS Show! 🎉 Join us October 7–9 in Las Vegas and come visit us at Booth C4875. We’d love to see you there!
Myth vs. Fact

❌ Myth: Pressure frying makes food greasy. 
✅ Fact: Pressure frying can actually reduce oil absorption compared to traditional frying. 

By cooking under pressure, food retains moisture while developing the crispy texture customers love. Less oil absorption. 
More flavor. That's the power of pressure frying. 🔥🍗
A leader who helped shape Broaster Company into what it is today. 🤝⭐
 
Since becoming President & CEO in 2005, Jay Cipra has helped guide Broaster Company through years of growth, innovation, and success. Building on the foundation established in 1954, Broaster continues to expand its global market presence, strengthen foodservice partnerships, grow relationships with regional and national chain operators, and introduce new products and programs to support operators around the world.

Under Jay’s leadership, Broaster has expanded its equipment portfolio with innovations like the E-Series 24 Pressure Fryer, launched branded food programs including Broaster Express® and Rock County Smokehouse®, and invested in manufacturing automation to support continued growth.
 
Today, Broaster continues to build on its legacy of quality and innovation. Thank you, Jay, for your leadership, vision, and commitment to helping move the company, and the Broaster Brand, forward. 🍗
Sweet corn season is here, which means it's the perfect time for fresh menu inspiration.🔥🌽✨

Pressure Fried Mexican Street Corn takes a seasonal staple and turns it into a unique menu feature that's crispy, flavorful, and perfect for summer.

With Broaster Equipment, the menu possibilities are endless.
They say admitting it is the first step… 

but we’d rather say we’re just dedicated to supporting local operators daily. 😋🍗
What makes Genuine Broaster Chicken® different?🍗 

It starts with a process that's been perfected for over 70 years. Genuine Broaster Chicken is prepared using proprietary marinades and coatings, then pressure fried in a Broaster® Pressure Fryer to create the crispy texture and juicy flavor customers know and love. It's this unique combination of ingredients, equipment, and preparation that makes Genuine Broaster Chicken one of a kind.

That's why there's only one Genuine Broaster Chicken. 🙌