Broaster Buzz

Trademark food program offerings from Genuine Broaster Chicken

New Programs and Products for Deli Fried Chicken

KANSAS CITY — Driven by the chicken sandwich wars and an increased desire for “comfort foods” brought on by the pandemic, fried chicken consumption is about as high as it’s ever been. That’s according to Greg West, senior vice president of marketing and food innovation for Beloit, Wis.-based Broaster Company, the producer of the Genuine […]

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Top 5 secrets to craveable chicken

Top 5 Secrets to Truly Craveable Chicken

When you’ve been supporting restaurant owners and managers for as long as we have (65 years and counting), you tend to notice certain patterns of success…like what it takes to consistently serve up high-quality, craveable chicken that keeps customers coming back for more. We thought to ourselves, “Why not take a closer look at these […]

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Genuine Broaster Chicken Packaging

Tailoring fried chicken programs for success amid pandemic

KANSAS CITY, MO. – Since coronavirus (COVID-19) rattled the country, consumers have been turning to comfort foods like fried chicken, leaving plenty of room for grocers to play up their fried chicken program offerings with a few adjustments to fit into the post-COVID-19 world. Packaging solutions  Reinforcing takeout and delivery strategies amid COVID-19 isn’t only […]

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Display of GBC chicken

Broasted chicken is a Wisconsin invention

BELOIT – Confession: I’m a lifelong Wisconsinite who has long enjoyed Broasted chicken and long assumed Broasted was just a term we use in place of fried chicken.  Like bubbler instead of drinking fountain. Order Broasted chicken and you get this beautiful, golden, crunchy outside, juicy inside, slightly salty piece of poultry goodness. That’s fried chicken. […]

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Broaster chicken

What’s the difference between Broasted and fried Chicken?

Have you ever wondered, with fingers slicked from the remains of once-golden wings, what is “broasted chicken” anyway? Is “broasted” even a real word? Possibly a portmanteau of “broiled” and “roasted” coined to confuse you around what clearly appears to be simply fried chicken? Broasted chicken and wedge potatoes are a reliable Midwestern pair but […]

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Korean friend Chicken

C-Stores Heat Up Chicken Programs

Chicken offers c-stores an ideal platform for incorporating the bolder, hotter flavors customers crave. Even as consumers’ tastes evolve and younger generations say, “the spicier, the better,” chicken remains a popular menu item for convenience stores.  In fact, according to the U.S. Department of Agriculture (USDA), in 2018, Americans were projected to have eaten a […]

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Ribs plated with sauce

Broaster Introduces Turnkey Barbecue Program

Rock County Smokehouse uses real wood to smoke meats like ribs, chicken, pulled pork or brisket in a third of the time of a conventional smoker. Broaster Company has launched its Rock County Smokehouse program, which enables operators to quickly and conveniently serve freshly smoked barbecue. Beloit, Wis.,-based Broaster has been manufacturing high-quality Pressure Fryers, a licensed branded program, delicious […]

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Secret great fried chicken

The Secret to Great Fried Chicken

This strategy helps restaurants drive guest loyalty with a flavorful, high-quality solution. Few dishes in the American foodservice landscape have the same power to excite diners as fried chicken. Tasty, nostalgic, and flavorful, this menu staple has the power to attract guests and help restaurants build a loyal following—but only if the chicken is done […]

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Chicken the American way. Black and White Ad

A Century of Fried Chicken

Recipes for crispy golden chicken from 1884 to 1982 — plus fried chicken tips and hints from Heloise and Colonel Sanders. Decades of options for fried chicken from 1884 to 1982 — which one will you try? — 1880s: ‘Scorch Off Hair’ Pick and clean, scorch off hair, wash, and cut up. Rub each piece […]

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Racer on bike

6th Place Finish for Genuine Broaster Chicken

ELKHART LAKE, Wis. (June 4)— Kyle Wyman posted up a season-best 6th place finish Sunday after bouncing back from a Saturday crash at Road America in Elkhart Lake, Wisconsin. Wyman rode his Genuine Broaster Chicken/SC Project Ducati Panigale V4 R to what was an impressive result. The KWR team has been hard at work this season developing the […]

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#BetterBeBroaster

The perfect pair does exist.🌶️🥤

Nashville Hot Tenders with just the right amount of heat, paired with an ice-cold, crispy coke for the ultimate flavor combo. 🍗🔥

Who else is craving this duo?
A landmark of Broaster Company. 🏗️🤝

In 1997, ground was broken on what would become our administration and training facility. Today, nearly three decades later, this building remains the heart of our operations.✨💡

It's home to our administrative team and our training kitchen, where operators from around the world come to learn the Broaster process firsthand. This facility stands as a reminder of our ongoing commitment to quality, training, and customer success.
The vision? 🙌🏻👀

A box full of Genuine Broaster Chicken🤩🍗
Some combinations just belong together. 🐔🥔

Crispy, juicy Genuine Broaster Chicken Tenders paired with our golden Savory Crunch Wedges creates a combo customers know and love. From the first bite to the last, it's a meal that keeps them coming back for more.
Why do operators choose pressure frying? 🍗

✔️ More tender, juicy, and flavorful food
✔️ Less oil absorption and reduced overall oil usage
✔️ Greater food production per machine for a better return on investment

Broaster Pressure Fryers are designed to help operators deliver quality, consistency, and efficiency with every cook cycle.

That's the power of pressure frying.
Turn up the heat with our Nashville Hot Mozzarella Sticks! 🔥🌶️🧀

Made with our signature Nashville Hot Dust seasoning, these crispy, cheesy mozzarella sticks deliver the perfect balance of bold flavor and satisfying crunch. They're the ultimate appetizer, snack, or shareable side and the perfect new menu item to spice things up.

Ready to bring the heat to your menu? Contact your Broaster representative today to learn more!
Not to influence your next menu special, but… 👀✨

🌽 Pressure Fried Mexican Street Corn
🥔 Savory Crunch Wedge Nachos

With Broaster Foods & Equipment, the menu possibilities are endless. 🙌🏻

Ready to elevate your menu? Contact us today to learn more about our food programs!
Celebrating 2 Years with Broaster! 🎉🐔🥳

Today we're recognizing TJ and thanking him for two years of dedication, teamwork, and commitment to our customers and fellow employees.

When asked about his favorite memory at Broaster, TJ reflected on the incredible teamwork that goes into meeting customer needs:

"My favorite memory so far is the teamwork put in to meet customer requests on time! We really pull together to take care of our customers."

And his favorite part of the job?

"Being a contributor within the organization and helping others succeed in what they do. When one of us succeeds, we all succeed." #OnTheRoof

TJ's team-first attitude and willingness to support those around him embody what makes Broaster special. Thank you for all you do, TJ. We appreciate your contributions and are excited to celebrate this milestone with you!

Join us in congratulating TJ on his 2-year anniversary!🌟👏
National Fried Chicken Day calls for the best. 🍗

For generations, Genuine Broaster Chicken has delivered the crispy texture, juicy flavor, and quality that customers keep coming back for. Today, we’re celebrating the chicken that started it all.

Happy National Fried Chicken Day from Broaster Company!
Happy Fourth of July from Broaster Company!❤️🤍💙

Today, we’re celebrating freedom, family, and the food that brings people together. Whether you’re gathering for a backyard barbecue, community event, or holiday meal, we’re honored to be part of your tradition.

To find where you can purchase Genuine Broaster Chicken, use our store locator: https://broaster.com/store-locator/

Wishing you a safe and happy Independence Day filled with great food and great company!
Leftover Genuine Broaster Chicken? Turn it into tomorrow's lunch! 🥗

Shred up your leftover chicken and add it to your favorite salad for a quick, delicious protein boost. Fresh, flavorful, and a great way to make every bite count.

How do you use your leftover Genuine Broaster Chicken? Let us know in the comments! 🍗
Why do operators love the Broaster Equipment? 🔧🍗

Built for performance, consistency, and safety, the Broaster pressure fryers help operators deliver high-quality food day after day. With programmable cooking profiles, automatic time adjustments, and an integrated filtration system, it’s designed to maximize efficiency while maintaining the quality customers expect.

Reliable. Efficient. Trusted by operators everywhere.
This or That? 👀

Are you choosing the classic crowd-pleaser or turning up the heat?

🍗 Jumbo Popcorn Chicken – made with delicious whole white meat chicken and perfect for sharing.

🌶️ Jumbo Cajun Popcorn Chicken – all the quality you love with a bold Louisiana-style kick.

Which one is a top seller at your location? We would love to hear!
Your customers will thank you. 🙌🏻🐔

When you add the Genuine Broaster Chicken® food program to your menu, you’re serving more than just fried chicken. You’re serving the flavor, quality, and reputation people keep coming back for.