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Broaster Buzz

Trademark food program offerings from Genuine Broaster Chicken

New Programs and Products for Deli Fried Chicken

KANSAS CITY — Driven by the chicken sandwich wars and an increased desire for “comfort foods” brought on by the pandemic, fried chicken consumption is about as high as it’s ever been. That’s according to Greg West, senior vice president of marketing and food innovation for Beloit, Wis.-based Broaster Company, the producer of the Genuine […]

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Top 5 secrets to craveable chicken

Top 5 Secrets to Truly Craveable Chicken

When you’ve been supporting restaurant owners and managers for as long as we have (65 years and counting), you tend to notice certain patterns of success…like what it takes to consistently serve up high-quality, craveable chicken that keeps customers coming back for more. We thought to ourselves, “Why not take a closer look at these […]

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Genuine Broaster Chicken Packaging

Tailoring fried chicken programs for success amid pandemic

KANSAS CITY, MO. – Since coronavirus (COVID-19) rattled the country, consumers have been turning to comfort foods like fried chicken, leaving plenty of room for grocers to play up their fried chicken program offerings with a few adjustments to fit into the post-COVID-19 world. Packaging solutions  Reinforcing takeout and delivery strategies amid COVID-19 isn’t only […]

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Display of GBC chicken

Broasted chicken is a Wisconsin invention

BELOIT – Confession: I’m a lifelong Wisconsinite who has long enjoyed Broasted chicken and long assumed Broasted was just a term we use in place of fried chicken.  Like bubbler instead of drinking fountain. Order Broasted chicken and you get this beautiful, golden, crunchy outside, juicy inside, slightly salty piece of poultry goodness. That’s fried chicken. […]

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Broaster chicken

What’s the difference between Broasted and fried Chicken?

Have you ever wondered, with fingers slicked from the remains of once-golden wings, what is “broasted chicken” anyway? Is “broasted” even a real word? Possibly a portmanteau of “broiled” and “roasted” coined to confuse you around what clearly appears to be simply fried chicken? Broasted chicken and wedge potatoes are a reliable Midwestern pair but […]

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Korean friend Chicken

C-Stores Heat Up Chicken Programs

Chicken offers c-stores an ideal platform for incorporating the bolder, hotter flavors customers crave. Even as consumers’ tastes evolve and younger generations say, “the spicier, the better,” chicken remains a popular menu item for convenience stores.  In fact, according to the U.S. Department of Agriculture (USDA), in 2018, Americans were projected to have eaten a […]

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Ribs plated with sauce

Broaster Introduces Turnkey Barbecue Program

Rock County Smokehouse uses real wood to smoke meats like ribs, chicken, pulled pork or brisket in a third of the time of a conventional smoker. Broaster Company has launched its Rock County Smokehouse program, which enables operators to quickly and conveniently serve freshly smoked barbecue. Beloit, Wis.,-based Broaster has been manufacturing high-quality Pressure Fryers, a licensed branded program, delicious […]

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Secret great fried chicken

The Secret to Great Fried Chicken

This strategy helps restaurants drive guest loyalty with a flavorful, high-quality solution. Few dishes in the American foodservice landscape have the same power to excite diners as fried chicken. Tasty, nostalgic, and flavorful, this menu staple has the power to attract guests and help restaurants build a loyal following—but only if the chicken is done […]

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Chicken the American way. Black and White Ad

A Century of Fried Chicken

Recipes for crispy golden chicken from 1884 to 1982 — plus fried chicken tips and hints from Heloise and Colonel Sanders. Decades of options for fried chicken from 1884 to 1982 — which one will you try? — 1880s: ‘Scorch Off Hair’ Pick and clean, scorch off hair, wash, and cut up. Rub each piece […]

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Racer on bike

6th Place Finish for Genuine Broaster Chicken

ELKHART LAKE, Wis. (June 4)— Kyle Wyman posted up a season-best 6th place finish Sunday after bouncing back from a Saturday crash at Road America in Elkhart Lake, Wisconsin. Wyman rode his Genuine Broaster Chicken/SC Project Ducati Panigale V4 R to what was an impressive result. The KWR team has been hard at work this season developing the […]

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Categories

Featured Articles

#BetterBeBroaster

If it’s not Genuine Broaster Chicken, we don’t want it! 🙂‍↔️🙅🏻‍♂️

#BetterBeBroaster #GenuineBroasterChicken

Sep 9

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If it’s not Genuine Broaster Chicken, we don’t want it! 🙂‍↔️🙅🏻‍♂️ #BetterBeBroaster #GenuineBroasterChicken

#FAQFryDay: What is Genuine Broaster Chicken®?

The #ChickenExperts know!
👇
It’s a trusted iconic brand for more than 70 years, prepared with the freshest available chicken, proprietary ingredients and our own unique cooking process. It’s pressure fried in a patented Broaster Pressure Fryer. It’s the taste of chicken perfected and the only one that can truly be called Genuine Broaster Chicken. With over 5,000 foodservice establishments worldwide serving Genuine Broaster Chicken, consumers can always find their favorite chicken wherever they are.

#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry

Sep 6

2 0
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#FAQFryDay: What is Genuine Broaster Chicken®? The #ChickenExperts know! 👇 It’s a trusted iconic brand for more than 70 years, prepared with the freshest available chicken, proprietary ingredients and our own unique cooking process. It’s pressure fried in a patented Broaster Pressure Fryer. It’s the taste of chicken perfected and the only one that can truly be called Genuine Broaster Chicken. With over 5,000 foodservice establishments worldwide serving Genuine Broaster Chicken, consumers can always find their favorite chicken wherever they are. #BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry

Meet Justin LaVine one of our Broaster Distributors💥

Justin is the owner of @tsbldistributingmn and has been a great partner of Broaster for about 30 years! Justin started our as a service technician and is extremely knowledgable when it comes to foodservice equipment and operations.

Thank you, Justin, for everything you do for Broaster!

#GenuineBroasterChicken #BetterBeBroaster

Sep 5

8 2
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Meet Justin LaVine one of our Broaster Distributors💥 Justin is the owner of @tsbldistributingmn and has been a great partner of Broaster for about 30 years! Justin started our as a service technician and is extremely knowledgable when it comes to foodservice equipment and operations. Thank you, Justin, for everything you do for Broaster! #GenuineBroasterChicken #BetterBeBroaster

Model GRHD-XP Heated Merchandiser includes single
or dual shelf display areas and radiant heat systems to maintain safe product temperature. Adjustable thermostat controls infra-red heat below and radiant heat above the product display and shelves.

Standard Features:
🔺Tempered glass fronts & incandescent display lighting – spotlights your product with maximum visibility. Ideal for quick service restaurants, c-stores, delis, or any operation where the ultimate in product merchandising & holding is important.
🔺Thermostatically controlled heated base – each unit features an exclusive infra- red heat pattern & heated base with special “cool-to- the-touch” base construction to assure that your foods retain their quality & freshly prepared taste.
🔺Variety of sizes to fit your needs – choose from one, two, or three-pan wide models in either single or dual shelf configurations.
🔺Designer colors – available in standard stainless steel & a wide range of optional color; Warm Red, Gray Granite, White Granite, Black, Navy Blue, & Hunter Green.

#GenuineBroasterChicken #BetterBeBroaster

Sep 4

7 0
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Model GRHD-XP Heated Merchandiser includes single or dual shelf display areas and radiant heat systems to maintain safe product temperature. Adjustable thermostat controls infra-red heat below and radiant heat above the product display and shelves. Standard Features: 🔺Tempered glass fronts & incandescent display lighting – spotlights your product with maximum visibility. Ideal for quick service restaurants, c-stores, delis, or any operation where the ultimate in product merchandising & holding is important. 🔺Thermostatically controlled heated base – each unit features an exclusive infra- red heat pattern & heated base with special “cool-to- the-touch” base construction to assure that your foods retain their quality & freshly prepared taste. 🔺Variety of sizes to fit your needs – choose from one, two, or three-pan wide models in either single or dual shelf configurations. 🔺Designer colors – available in standard stainless steel & a wide range of optional color; Warm Red, Gray Granite, White Granite, Black, Navy Blue, & Hunter Green. #GenuineBroasterChicken #BetterBeBroaster

💥Are you an operator who wants to get into Hot Foodservice? With Broaster Express you can do just that and for as low as $9 per day!💥

Check out our Broaster Company Booth #C4618 at the 2024 @nacs_online Show, October 8th - 10th! We will be featuring our ventless equipment and showing you how our Broaster Express Trademark Food Program can help Operators add hot foodservice to their locations, quickly and easily.

📍Las Vegas Convention Center in Las Vegas, Nevada

#GenuineBroasterChicken #BetterBeBroaster

Sep 2

7 0
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💥Are you an operator who wants to get into Hot Foodservice? With Broaster Express you can do just that and for as low as $9 per day!💥 Check out our Broaster Company Booth #C4618 at the 2024 @nacs_online Show, October 8th - 10th! We will be featuring our ventless equipment and showing you how our Broaster Express Trademark Food Program can help Operators add hot foodservice to their locations, quickly and easily. 📍Las Vegas Convention Center in Las Vegas, Nevada #GenuineBroasterChicken #BetterBeBroaster

Happy Labor Day!

What are we doing on our day off, you may ask? Enjoying some crispy Broaster Chicken all day, duh! 😍 We`ll be back tomorrow!

#GenuineBroasterChicken #BetterBeBroaster

Sep 2

1 0
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Happy Labor Day! What are we doing on our day off, you may ask? Enjoying some crispy Broaster Chicken all day, duh! 😍 We'll be back tomorrow! #GenuineBroasterChicken #BetterBeBroaster

#FAQFryDay: How do I know which Broaster Pressure Fryer is the right one for me?

The #ChickenExperts know!
👇
The role of a pressure fryer in the cooking process depends on the food being prepared, but in most cases, the goal of pressure frying is to ensure that moisture and flavor is sealed in while excess cooking oil is sealed out.

The Broaster 1600 -
🔺Smallest footprint, most cost-effective medium-capacity pressure fryer
🔺Compact, reliable & easy to use, the 1600 uses only 3.2 square feet of floorspace under the hood
🔺Offers the capability to pre-program up to 10 different cook cycles for quick and easy preparation

The Broaster 1800 -
🔺Offers Broaster’s best combination of capacity and space efficiency.
🔺Ability to cook up to 40 pieces of fresh bone-in chicken per load in as little as 10 minutes
🔺Specifically designed for high volume output
🔺Large capacity provides more room for product, minimizes sticking, & produces delicious, superior quality food

The Broaster 2400 -
🔺Large-capacity, high efficiency pressure fryer designed to cook large quantities of product
🔺Can produce up to 48-64 pieces of fresh bone-in chicken per cook cycle.
🔺Extremely easy to operate as its patented SmartTouch™ feature offers the capability to pre-program up to 10 different cook cycles

#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry

Aug 30

3 0
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#FAQFryDay: How do I know which Broaster Pressure Fryer is the right one for me? The #ChickenExperts know! 👇 The role of a pressure fryer in the cooking process depends on the food being prepared, but in most cases, the goal of pressure frying is to ensure that moisture and flavor is sealed in while excess cooking oil is sealed out. The Broaster 1600 - 🔺Smallest footprint, most cost-effective medium-capacity pressure fryer 🔺Compact, reliable & easy to use, the 1600 uses only 3.2 square feet of floorspace under the hood 🔺Offers the capability to pre-program up to 10 different cook cycles for quick and easy preparation The Broaster 1800 - 🔺Offers Broaster’s best combination of capacity and space efficiency. 🔺Ability to cook up to 40 pieces of fresh bone-in chicken per load in as little as 10 minutes 🔺Specifically designed for high volume output 🔺Large capacity provides more room for product, minimizes sticking, & produces delicious, superior quality food The Broaster 2400 - 🔺Large-capacity, high efficiency pressure fryer designed to cook large quantities of product 🔺Can produce up to 48-64 pieces of fresh bone-in chicken per cook cycle. 🔺Extremely easy to operate as its patented SmartTouch™ feature offers the capability to pre-program up to 10 different cook cycles #BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry

💥Are you an operator who wants to get into Hot Foodservice?💥

Check us out at the 2024 NACS Show in Las Vegas, Nevada on October 8th - 10th!

We will be featuring our ventless equipment and showing you how our Broaster Express Trademark Food Program can help Operators add hot foodservice to their locations, quickly and easily! 💯

#GenuineBroasterChicken #BetterBeBroaster

Aug 29

22 0
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💥Are you an operator who wants to get into Hot Foodservice?💥 Check us out at the 2024 NACS Show in Las Vegas, Nevada on October 8th - 10th! We will be featuring our ventless equipment and showing you how our Broaster Express Trademark Food Program can help Operators add hot foodservice to their locations, quickly and easily! 💯 #GenuineBroasterChicken #BetterBeBroaster

Get to know John Pahic with @midwestequipmentco Midwest Equipment Company out of St. Louis, Missouri! 😎

John has been partnered with Broaster for about 22 years now. Some of his favorite things about working with Broaster are the support & the quality equipment.

Thank you, John, and Midwest Equipment Company!

#GenuineBroasterChicken #BetterBeBroaster

Aug 28

3 0
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Get to know John Pahic with @midwestequipmentco Midwest Equipment Company out of St. Louis, Missouri! 😎 John has been partnered with Broaster for about 22 years now. Some of his favorite things about working with Broaster are the support & the quality equipment. Thank you, John, and Midwest Equipment Company! #GenuineBroasterChicken #BetterBeBroaster

Broaster continues to innovate with the next generation of food service!

If you have a youth sports center, a camp, or other cafeteria setting then you can deliver restaurant quality meals in a quick-serve timeline.

DM us to discover how Broaster can take you beyond traditional food service!

#GenuineBroasterChicken #BetterBeBroaster

Aug 26

9 0
Open
Broaster continues to innovate with the next generation of food service! If you have a youth sports center, a camp, or other cafeteria setting then you can deliver restaurant quality meals in a quick-serve timeline. DM us to discover how Broaster can take you beyond traditional food service! #GenuineBroasterChicken #BetterBeBroaster

#FAQFryDay: Why Should I Register My New Broaster Equipment?

The #ChickenExperts know!
👇
If you have recently purchased a unit your local authorized Broaster distributor should have had you sign the paperwork at time of install. If you didn’t or you have relocated your Broaster Equipment to a new address, please fill out the form below. By registering you are helping Broaster Company provide excellent service if you ever need to call in for support and keeps you informed with the most updated information.

Registration form here —> https://ow.ly/21xs50SXX43

#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry

Aug 23

4 0
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#FAQFryDay: Why Should I Register My New Broaster Equipment? The #ChickenExperts know! 👇 If you have recently purchased a unit your local authorized Broaster distributor should have had you sign the paperwork at time of install. If you didn’t or you have relocated your Broaster Equipment to a new address, please fill out the form below. By registering you are helping Broaster Company provide excellent service if you ever need to call in for support and keeps you informed with the most updated information. Registration form here —> https://ow.ly/21xs50SXX43 #BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry

Meet Demetri Konstantopoulos one of our Broaster Distributors 😎

Demetri from Wood Food Systems has been the distributor for Chicago for about a year and a half. His family has owned @billsplacelgp, a Broaster Operator for more than 40 years.

Big shout out to Demetri and Wood Food Systems!

#GenuineBroasterChicken #BetterBeBroaster

Aug 22

3 0
Open
Meet Demetri Konstantopoulos one of our Broaster Distributors 😎 Demetri from Wood Food Systems has been the distributor for Chicago for about a year and a half. His family has owned @billsplacelgp, a Broaster Operator for more than 40 years. Big shout out to Demetri and Wood Food Systems! #GenuineBroasterChicken #BetterBeBroaster

What’s YOUR favorite thing about Broaster Chicken? Let us know in the comments! 🤭

#GenuineBroasterChicken #BetterBeBroaster

Aug 21

7 0
Open
What’s YOUR favorite thing about Broaster Chicken? Let us know in the comments! 🤭 #GenuineBroasterChicken #BetterBeBroaster

You too can be “Very Happy” using our Broaster Pressure Fryers!

To learn more about our fryers visit 👉 https://ow.ly/A8Ax50SXWuN and get in contact with us today for a quote!

#GenuineBroasterChicken #BetterBeBroaster "

Aug 20

6 0
Open
You too can be “Very Happy” using our Broaster Pressure Fryers! To learn more about our fryers visit 👉 https://ow.ly/A8Ax50SXWuN and get in contact with us today for a quote! #GenuineBroasterChicken #BetterBeBroaster "

💥Broaster’s Frozen Food Line Can Provide Cost Savings For Your Chicken Operations!💥

Our frozen food line provides several benefits for restaurant, grocery store, & convenience store owners who don’t have fresh chicken products available or don’t want the complexities involved with handling fresh, raw chicken.

Some of the benefits:

💥High Quality, Whole Muscle Meat
💥Decreased Waste & Prep Time
💥Increase Safety & Convenience
💥Cost Savings & Availability

Check out our blog for more info —> https://ow.ly/j87y50SXX7T

#GenuineBroasterChicken #BetterBeBroaster

Aug 19

11 0
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💥Broaster’s Frozen Food Line Can Provide Cost Savings For Your Chicken Operations!💥 Our frozen food line provides several benefits for restaurant, grocery store, & convenience store owners who don’t have fresh chicken products available or don’t want the complexities involved with handling fresh, raw chicken. Some of the benefits: 💥High Quality, Whole Muscle Meat 💥Decreased Waste & Prep Time 💥Increase Safety & Convenience 💥Cost Savings & Availability Check out our blog for more info —> https://ow.ly/j87y50SXX7T #GenuineBroasterChicken #BetterBeBroaster

#FAQFryDay: Does Broaster Offer Accessory Equipment?

The #ChickenExperts know!
👇
Yes! No Operation can be successful without the right supporting and accessory equipment. Broaster Company offers everything that you need for back-of-house operations including Dump Tables, Landing Stations & Breading Carts, Oil Disposal Equipment, Equipment Accessory Kits, Holding Cabinets & more!

View our full Accessory Equipment catalog here —> https://ow.ly/s7hR50ST4a4

#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry

Aug 16

7 0
Open
#FAQFryDay: Does Broaster Offer Accessory Equipment? The #ChickenExperts know! 👇 Yes! No Operation can be successful without the right supporting and accessory equipment. Broaster Company offers everything that you need for back-of-house operations including Dump Tables, Landing Stations & Breading Carts, Oil Disposal Equipment, Equipment Accessory Kits, Holding Cabinets & more! View our full Accessory Equipment catalog here —> https://ow.ly/s7hR50ST4a4 #BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry