Broaster Buzz

Broaster offers branded to-go packaging and menu board graphics

Sink or Swim! 3 Ways Trusted Resources Can Become Your Life Raft

In the wake of such a devastating year for restaurants, it’s safe to say we could all use a little more help and trusted resources. Between mandated lockdowns, supply chain disruptions, and a wide variety of other challenges caused by the global pandemic, the waters have been choppy to say the least.

The fact that your restaurant is still standing is a testament to your resolve, perseverance, and ability to adapt on the fly to meet your customers’ changing demands.

At Broaster, we are so proud of the resiliency we’ve witnessed throughout the food service industry over the last year. But even the most resilient business owners need trusted 3rd party resources at times to fill in service gaps, keep current on industry trends, and ultimately…become more profitable.

1) Trusted Resources Allow You to Move More Nimbly

trusted resources can help you in providing contactless food options for your customers.It was tough sledding for restaurant owners and managers last year, but the eateries that were able to succeed did so by learning to change and adapt quickly and for the better.

One common area that restaurants relied on external vendors for assistance this past year was upgrading Point-of-Sale Systems (POS) in order to track sales, cash flows, food inventory and more. POS systems also provide enhanced visibility and accountability, while helping you simplify your bookkeeping processes. (Who wouldn’t want that?)

And with mobile and contactless ordering still showing up strong in 2021, a top-notch POS system can be a true difference maker for your business…helping you work smarter not harder.

Further Reading: 7 Best Restaurant POS Systems

2) Trusted Resources Provide Guidance on Trends & Best Practices

Keeping track of public health guidelines/restrictions as well as newly recommended food safety practices was, in itself, a full-time job in 2020. But these things also pull you away from other aspects of managing your restaurant.

This is why partnering with a reliable, knowledgeable, and trustworthy resource like Broaster is more important than ever and can help to bail you out of a stress-filled lifeboat by providing support, training, and assistance where you need it most.

With over 65 years under our belt serving the food service industry, we at Broaster have proven our worth by supporting our operators in many ways, such as:

  • Offering premium cooking equipment, food programs, and hands-on training
  • Providing Insights into Top Menu Trends
  • Creating Contactless To-Go Packaging
  • Providing Branded Table Tents, Posters, and Signage
  • Recommending Menu Options and Supplying Menu Boards

We also have the benefit of working with operators across the country, so we can share how other like-minded businesses are experiencing success.

3) Trusted Resources Help You Become More Profitable

Broasted ChickenThe best example of how trusted vendors can help restaurants become more profitable was the transition of sales revenue from primarily dine-in orders to primarily carry-out, curbside pick-up, or delivery this past year.

Not only were restaurants tasked with pivoting quickly but many had to establish new workflows, allocate labor, and reshape their menus from the ground up. Oh, and this was essentially needed overnight as well…

Now, it’s possible to have done all this without any outside help but it sure would’ve been quicker and easier to seek out a resource that specializes in one of these areas.

In terms of delivery, tech platforms such as DoorDash, Eatstreet, Grubhub, Uber Eats and more can fill in this service gap fast while getting your brand in front of hungry customers.

These platforms have helped vast amounts of restaurants implement a strong delivery business and make the most of shifting sales opportunities to keep themselves from sinking out in uncharted waters.

Further Reading: Best food delivery service: DoorDash, Grubhub, Uber Eats and more compared

Looking for a Trusted Partner to Help Keep Your Restaurant Afloat? Let Broaster Give You a Boost.

Becoming a trademarked Genuine Broaster Chicken operator is so much more than a partnership, we can be a valuable, trusted resource to help your restaurant get where you need to go.

Unlike other franchise agreements, we offer defined flexibility to help meet your establishment’s unique business needs. Plus, we don’t cut into your profits by charging franchise fees!

To learn more about our turnkey food programs and how they might become a life raft for your restaurant, feel free to reach out online today.

#BetterBeBroaster

It’s snowing in Beloit, Wisconsin today! ❄️☃️ What’s the weather like where you’re located?
Best Mozzarella Sticks on the market? Easily Broaster ones! Our cheese pull doesn't lie 🧀

Made with real Mozzarella, Parmesan and Romano. These cheese sticks are coated with a light breading that will bring your customers back again and again. ✨ Ready to cook in minutes—perfect for appetizers, sides, or quick grab ‘n go!

Now available nationwide through Dot Foods.

#BetterBeBroaster #CheeseLovers #AppetizerGoals #MozzarellaSticks #ConvenienceStoreReady
Please join us in welcoming Lance Ellis to Broaster Company as our new National Sales Manager! ✨

Lance brings extensive experience in foodservice manufacturing and distribution, with a proven track record in domestic and international sales leadership, national account management, and organizational development. His background aligns seamlessly with the Broaster Company commitment to delivering innovative, high-performance solutions to operators worldwide.

In his role, Lance will lead national sales initiatives and support strategic growth across Broaster’s portfolio of pressure fryers, ventless solutions, and ready to cook menu items, while strengthening key partnerships and expanding Genuine Broaster Chicken and Broaster Express branded programs. 🍗

Lance is known for his relationship-driven leadership style, ability to align teams around shared goals, and focus on long-term customer success. We’re excited to have him on board as we continue expanding our reach and delivering value to foodservice operators globally.

Welcome to the team, Lance! 🎉
It starts with a rush. Lunch crowd building. Dinner just around the corner. 🕒🔥

You need something that cooks fast, holds strong, and keeps customers coming back.

Enter our Broaster Foods Boneless Buffalo Wings. Made from 100% breast meat, marinated for flavor, and coated in our proprietary breading—every piece fries up moist, crispy, and crave-worthy. Bigger-than-average portions mean better plate coverage and better value.

From c-stores and bars to restaurants and arenas, these wings fit any operation:
✔️ Easy to prep
✔️ Consistent results
✔️ Great quality product

Now available nationwide through @dotfoodsofficial
Happy New Year from Broaster Company! ✨
We’re grateful for everything 2025 has brought — the challenges, the wins, and everything in between. ❤️

A huge thank you to our distributors, operators, families, and friends for being part of our journey.
One thing’s for sure… in 2026, we want to eat more Genuine Broaster Chicken! 🐔 #BetterBeBroaster
Last week, our team came together to spread some holiday cheer ♥️🎄

We sponsored a family for Christmas this year. Our team raised a grand total of $1,247! ✨

Because of our team’s generosity, we were able to fulfill every item on our sponsored family’s wishlist and get additional gifts for The Salvation Army 🎁

We are so proud of our team who came together to make this season brighter for a family in our community.
Yesterday we celebrated “the most Broasterful time of the year” with an afternoon full of good food, friendly competition, and holiday cheer! 🎄✨

We enjoyed lunch from Hoffman House 🍽️ a dessert bake-off 🍰🍪 5 silent auction winners 🎅 a 50/50 raffle 💰 and special gifts for our employees 🎁 We are so grateful for this team! ❤️ #BetterBeBroaster
We love a loyal Genuine Broaster Chicken fan! ❤️ But can anyone beat 62 years of enjoying our chicken pressure-fried to perfection? Tell us—how long have you been eating Genuine Broaster Chicken? #BetterBeBroaster
Jumbo Corn Dogs are here! Have you added them to your menu yet? Made with a premium pork & beef frank and coated in a sweet cornmeal batter, these Jumbo Corn Dogs cook up with a perfectly crispy outside—whether in your pressure fryer or ventless fryer. Now available nationwide through @dotfoodsofficial
Did you know? ✨ Most of our Genuine Broaster Chicken locations offer catering! Grab your favorite chicken and sides for your holiday parties, company events, and more. 🍗 Find a store at broaster.com