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Broaster offers branded to-go packaging and menu board graphics

Sink or Swim! 3 Ways Trusted Resources Can Become Your Life Raft

In the wake of such a devastating year for restaurants, it’s safe to say we could all use a little more help and trusted resources. Between mandated lockdowns, supply chain disruptions, and a wide variety of other challenges caused by the global pandemic, the waters have been choppy to say the least.

The fact that your restaurant is still standing is a testament to your resolve, perseverance, and ability to adapt on the fly to meet your customers’ changing demands.

At Broaster, we are so proud of the resiliency we’ve witnessed throughout the food service industry over the last year. But even the most resilient business owners need trusted 3rd party resources at times to fill in service gaps, keep current on industry trends, and ultimately…become more profitable.

1) Trusted Resources Allow You to Move More Nimbly

trusted resources can help you in providing contactless food options for your customers.It was tough sledding for restaurant owners and managers last year, but the eateries that were able to succeed did so by learning to change and adapt quickly and for the better.

One common area that restaurants relied on external vendors for assistance this past year was upgrading Point-of-Sale Systems (POS) in order to track sales, cash flows, food inventory and more. POS systems also provide enhanced visibility and accountability, while helping you simplify your bookkeeping processes. (Who wouldn’t want that?)

And with mobile and contactless ordering still showing up strong in 2021, a top-notch POS system can be a true difference maker for your business…helping you work smarter not harder.

Further Reading: 7 Best Restaurant POS Systems

2) Trusted Resources Provide Guidance on Trends & Best Practices

Keeping track of public health guidelines/restrictions as well as newly recommended food safety practices was, in itself, a full-time job in 2020. But these things also pull you away from other aspects of managing your restaurant.

This is why partnering with a reliable, knowledgeable, and trustworthy resource like Broaster is more important than ever and can help to bail you out of a stress-filled lifeboat by providing support, training, and assistance where you need it most.

With over 65 years under our belt serving the food service industry, we at Broaster have proven our worth by supporting our operators in many ways, such as:

  • Offering premium cooking equipment, food programs, and hands-on training
  • Providing Insights into Top Menu Trends
  • Creating Contactless To-Go Packaging
  • Providing Branded Table Tents, Posters, and Signage
  • Recommending Menu Options and Supplying Menu Boards

We also have the benefit of working with operators across the country, so we can share how other like-minded businesses are experiencing success.

3) Trusted Resources Help You Become More Profitable

Broasted ChickenThe best example of how trusted vendors can help restaurants become more profitable was the transition of sales revenue from primarily dine-in orders to primarily carry-out, curbside pick-up, or delivery this past year.

Not only were restaurants tasked with pivoting quickly but many had to establish new workflows, allocate labor, and reshape their menus from the ground up. Oh, and this was essentially needed overnight as well…

Now, it’s possible to have done all this without any outside help but it sure would’ve been quicker and easier to seek out a resource that specializes in one of these areas.

In terms of delivery, tech platforms such as DoorDash, Eatstreet, Grubhub, Uber Eats and more can fill in this service gap fast while getting your brand in front of hungry customers.

These platforms have helped vast amounts of restaurants implement a strong delivery business and make the most of shifting sales opportunities to keep themselves from sinking out in uncharted waters.

Further Reading: Best food delivery service: DoorDash, Grubhub, Uber Eats and more compared

Looking for a Trusted Partner to Help Keep Your Restaurant Afloat? Let Broaster Give You a Boost.

Becoming a trademarked Genuine Broaster Chicken operator is so much more than a partnership, we can be a valuable, trusted resource to help your restaurant get where you need to go.

Unlike other franchise agreements, we offer defined flexibility to help meet your establishment’s unique business needs. Plus, we don’t cut into your profits by charging franchise fees!

To learn more about our turnkey food programs and how they might become a life raft for your restaurant, feel free to reach out online today.

#BetterBeBroaster

Myth vs. Fact

❌ Myth: Pressure frying makes food greasy. 
✅ Fact: Pressure frying can actually reduce oil absorption compared to traditional frying. 

By cooking under pressure, food retains moisture while developing the crispy texture customers love. Less oil absorption. 
More flavor. That's the power of pressure frying. 🔥🍗
A leader who helped shape Broaster Company into what it is today. 🤝⭐
 
Since becoming President & CEO in 2005, Jay Cipra has helped guide Broaster Company through years of growth, innovation, and success. Building on the foundation established in 1954, Broaster continues to expand its global market presence, strengthen foodservice partnerships, grow relationships with regional and national chain operators, and introduce new products and programs to support operators around the world.

Under Jay’s leadership, Broaster has expanded its equipment portfolio with innovations like the E-Series 24 Pressure Fryer, launched branded food programs including Broaster Express® and Rock County Smokehouse®, and invested in manufacturing automation to support continued growth.
 
Today, Broaster continues to build on its legacy of quality and innovation. Thank you, Jay, for your leadership, vision, and commitment to helping move the company, and the Broaster Brand, forward. 🍗
Sweet corn season is here, which means it's the perfect time for fresh menu inspiration.🔥🌽✨

Pressure Fried Mexican Street Corn takes a seasonal staple and turns it into a unique menu feature that's crispy, flavorful, and perfect for summer.

With Broaster Equipment, the menu possibilities are endless.
They say admitting it is the first step… 

but we’d rather say we’re just dedicated to supporting local operators daily. 😋🍗
What makes Genuine Broaster Chicken® different?🍗 

It starts with a process that's been perfected for over 70 years. Genuine Broaster Chicken is prepared using proprietary marinades and coatings, then pressure fried in a Broaster® Pressure Fryer to create the crispy texture and juicy flavor customers know and love. It's this unique combination of ingredients, equipment, and preparation that makes Genuine Broaster Chicken one of a kind.

That's why there's only one Genuine Broaster Chicken. 🙌
Not your typical smoker.🤤🔥🥩

The Smokaroma® Pressure Smoker helps operators create flavorful smoked menu items with less time and less hands-on labor than traditional smoking methods.

✅ Smoke up to 45 lbs. of ribs in under 90 minutes
✅ Hot smoke or cold smoke
✅ Reduce product shrinkage by up to 40%
✅ No basting, turning, or constant monitoring

From ribs and brisket to cheese and vegetables, the Smokaroma Pressure Smoker gives operators more ways to add unique smoked flavors to their menu. 🍖🧀🌽
The secret isn’t complicated: Prep. Cook. Serve. 🍗✨

Become a Genuine Broaster Chicken® Trademark Operator today and give customers a reason to keep coming back.
It's National Chicken Wing Day!🤤 🙌

Whether you're a flats fan or a drums fan, one thing we can all agree on is that a perfectly cooked wing is hard to beat.

Team Flats or Team Drums? Let us know below 👇
peak life experience🍽️🤩🍗

You haven’t lived until you’ve had Genuine Broaster  Chicken®. Find your nearest location with our store locator today! broaster.com/store-locator
From fryer to plate, crispy never looked so good. 🥔🍟

Made from premium Idaho potatoes and coated in a savory pepper seasoning, our Savory Crunch Wedges deliver a crispy bite every time. Quick to cook and built to hold, they're the perfect side for any busy operation.

Ready to add some crunch to your menu?
The perfect pair does exist.🌶️🥤

Nashville Hot Tenders with just the right amount of heat, paired with an ice-cold, crispy coke for the ultimate flavor combo. 🍗🔥

Who else is craving this duo?
A landmark of Broaster Company. 🏗️🤝

In 1997, ground was broken on what would become our administration and training facility. Today, nearly three decades later, this building remains the heart of our operations.✨💡

It's home to our administrative team and our training kitchen, where operators from around the world come to learn the Broaster process firsthand. This facility stands as a reminder of our ongoing commitment to quality, training, and customer success.
The vision? 🙌🏻👀

A box full of Genuine Broaster Chicken🤩🍗