Our Story

We may never find out which came first (the chicken or the egg?), but we do know who invented and patented the first commercial pressure fryer back in 1954: our founder, L.A.M. Phalen.

Broaster Pressure Fryers Changed the Game

You see…Phalen was both a brilliant inventor and an innovative visionary. Drawing heavily upon his vast knowledge of both pressure cooking and deep frying, he combined the two processes into a single, commercial cooking appliance.

The result? A combination of quality, flavor, and cooking speed the world had never seen. A process so revolutionary and so special, it required its own distinct name: Broasting®.

Along with patenting his unique invention, Phelan wisely trademarked the words “broaster™” and “broasted food™” to ensure his cooking method would always remain proprietary, as it does to this day.

With all the legalities wrapped up, L.A.M Phelan began manufacturing the first Broaster Pressure Fryers under the moniker of Flavor Fast Foods, Inc.

And from this platform in 1956, Broaster Company was hatched.

There’s Only One Genuine Broaster Chicken

Genuine Broaster ChickenIt wasn’t long before Genuine Broaster Chicken began gaining notoriety as an ideal solution for Wisconsin Supper Clubs looking to serve signature menu items to their patrons.

Prepared with the freshest available chicken, proprietary recipes, and our unique cooking process, Broasted chicken fit the bill perfectly.

And, as our reputation grew, we expanded our line of Broaster Foods coatings and marinades to include new ingredients that could be used to pressure fry fish, vegetables, beef, and pork products – providing the versatility to create mouthwatering entree options and keep customers coming back time and time again.

Although Broaster’s roots run deep in Wisconsin’s Supper Club culture, as the years went on, we began serving a variety of new food service operators with increasing demands for faster, more portable menu options.

In order to keep up with these newfound needs, we introduced a full line-up of frozen foods under the Broaster Recipe label in the 1990s, so operators could expand their menus and serve high-quality items with greater convenience.

The Taste of Chicken…Perfected.

With Genuine Broaster Chicken providing exceptional solutions for sit-down restaurants, Broaster Company has since released two additional branded trademark food programs – Broaster Express and Rock County Smokehouse.

These two drop-in concepts are tailor-made for convenience store, grocery store/deli, and other, more limited food service environments and allow operators to offer the same, delicious Broasted chicken despite having different service levels.

Genuine Broaster Chicken 8pc chickenBroaster brands and products can be now found in almost all foodservice segments, such as:

  • Restaurants
  • Convenience stores
  • Grocery stores
  • Food trucks
  • Hospitals
  • Veterans service centers
  • Colleges & universities
  • Food courts
  • Even major restaurant chains!

For over 65 years, Genuine Broaster Chicken has been providing delicious, pressure-fried, broasted chicken to operators focused on one main objective: serving the best-tasting chicken to satisfy customers and keep them coming back.

Our success is built upon our commitment to helping our operators fulfill that objective with a great range of signature menu items – from classic Genuine Broaster Chicken to Spicy Bone-In Chicken to Genuine Broaster Chicken tenders, and more.

Are you ready to upgrade your menu?

Become An Operator

Bringing America’s Favorite Chicken to your customers is easy and profitable. Ready to become a licensed trademark operator?

LEARN MORE

#BetterBeBroaster

If you aren’t spilling your dipping sauce on your white tee while eating Genuine Broaster Chicken, are you even enjoying it? 🫣😍

#BetterBeBroaster #GenuineBroasterChicken #WhiteTshirtDay
Team didn't make it into the Big Game? Join us on #TeamBroaster where we snack on yummy Broaster Chicken and enjoy the commercials 🏈

#BetterBeBroaster  #GenuineBroasterChicken
#FAQFryDay: How do I know which Trademark Food Program is right for me?

The #ChickenExperts know!
👇
Broaster continues to innovate with the next generation of food service. If you have a youth sports center, a camp, or other cafeteria setting then you can deliver restaurant quality meals in a quick-serve timeline. Discover how Broaster can take you beyond traditional food service!

DM us to see what program fits best based on your needs!

#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Wanted to celebrate #NationalChopstickDay but also wanted Genuine Broaster Chicken....guess we need some more practice! 🤷🏻

#GenuineBroasterChicken #BetterBeBroaster
Operator Spotlight goes to Keystone Turner Hall! 🙌🏼

Keystone Turner Hall is a banquet center in Keystone, IA. They host luncheons, birthday parties, meetings, and smaller banquets.

Not only do they host many events, but they also boast a six lane bowling alley with many leagues throughout the year AND operate a bar and grill! 🔥

Shout out to you!

#BetterBeBroaster #GenuineBroasterChicken
The best time to eat Mozzarella cheese sticks, is all the time, and we have the perfect equipment to cook some in! 💯

The Broaster 1800 Pressure Fryer is our most popular model, offering the best combination of production capacity & space efficiency! Its built-in oil filtration makes filtering safe and easy.  It can cook up to 40 pieces of fresh, bone-in chicken in as little as 10 minutes.

Standard Features:
🔥Designed for max space efficiency
🔥18” in overall width
🔥Available in gas or electric models
🔥Touch screen controller option now standard

Send us a DM if you want to learn more about our equipment!

#BetterBeBroaster
Instead of 6 more weeks of winter, the groundhog says you should go get Genuine Broaster Chicken 🤗

#GenuineBroasterChicken #BetterBeBroaster
#FAQFryDay: What Are The Features Of The Broaster Instant Burger?

The #ChickenExperts know!
👇
Instant Burger cooks great tasting burgers and other food products evenly without flipping or splattering grease.

🔺Cooks 2 fresh burgers in less than a minute. Over 200 burgers can be cooked in an hour.
🔺Meat is cooked through a direct energy transfer process where the energy is transferred directly through the meat.
🔺Compact design requires only 23″ x 16″ of counter space. No hood required to operate.

Send us a DM to learn more about our Instant Burger!

#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
“MMMMM” is right! 🙌🏼

#GenuineBroasterChicken #BetterBeBroaster
Watch us cook up the juiciest batch of chicken real quick! 😎

#GenuineBroasterChicken #BetterBeBroaster
What’s better than popcorn chicken? JUMBO Popcorn Chicken! 💯

Our Jumbo Popcorn Chicken is made from 100% breast meat. Marinated & coated in our proprietary products for a moist, delicious taste. 

This food item is frozen and ready to be cooked in any of our pressure fryers or ventless fryers! 

Reach out to your local Broaster Distributor for availability!

#GenuineBroasterChicken #BetterBeBroaster
If you vibe with Genuine Broaster Chicken, can we be friends? 🤞🏼

#GenuineBroasterChicken #BetterBeBroaster
Looking for a place to watch Sunday football while enjoying some delicious Genuine Broaster Chicken? 🔥

Check out @main.gate.bar.grill in Springfield, IL. Anything from sandwiches, to pizza, to hotdogs and different chicken platters, they got it all! 

Shout out to Main Gate Bar & Grill for being a Genuine Broaster Chicken Operator! 👏🏼

#GenuineBroasterChicken #BetterBeBroaster