Broaster Buzz

Chicken Wars

Chicken Wars: Broaster Strikes Back

Genuine Broaster Chicken has what you need to win the chicken wars

A long time ago (well, less than two years, but anything before COVID-19 seems like a long time), in a land far, far away (hey, Miami is far if you live in Seattle!), a culinary phenomenon was born that would launch the most far-reaching fast-food conflict the world has ever seen. Yes, we’re talking about … CHICKEN WARS (cue the John Williams music)!

chicken wars, Broaster C-wing fighterIt may sound a little far-fetched, but “Chicken Wars” is, indeed, what the media has been dubbing the battle for chicken sandwich dominance. It started in August 2019, when Miami-based Popeyes debuted its fried chicken sandwich—a menu item that would eventually net a 34 percent increase in store sales for the restaurant in the fourth quarter of 2019. Fast food chicken king Chick-fil-A started a social media feud with Popeyes, touting its superior product as the ultimate chicken sandwich, and soon the publicity for both chains was sending sales through the roof.

In the year and a half since the Chicken Wars started, dozens of quick-serve restaurants have thrown their hats in the ring, all claiming to have the juiciest, most flavorful fried chicken sandwich of all. They want to capitalize on the most recent market trends, which have shown that Americans are eating less beef and more chicken. The chicken sandwich craze has shown no signs of slowing down—in late February, McDonald’s released three new poultry menu items that the chain hopes to use to breathe new life into its late-winter menu.

So, if consumers are looking for a chicken sandwich these days, there’s no shortage of places for them to try. You could say that fried chicken sandwiches are a dime a dozen—no matter how much smack talking they participate in with their competitors. There are a lot of chicken sandwiches, but there’s only ONE Broasted Chicken Sandwich—and that comes from the Broaster Company in Beloit, WI.

Genuine Broasted Goodness

The Broaster Company story began back in 1954, when L.A.M. Phelan combined the principles of a deep fryer and a pressure cooker into one commercial kitchen appliance. The process was so unique, Phelan coined the term “broasting,” and two years later, he formed the Broaster Company. Over the next several decades, Phelan’s Genuine Broasted Chicken gained first regional, then national, attention as one of the best poultry menu items on the market. The company began expanding the Broaster Foods coatings and marinades to include ingredients that it used to pressure fry other foods, including fish, vegetables, beef and pork. In the 1990s, it started offering frozen foods.

Broaster chicken, the clear winner of the chicken warsThe Broaster brand name has become synonymous with GREAT-tasting chicken. When consumers walk into a restaurant, convenience store or grocery store, or up to a concession stand, and see “Broaster” on the menu, they immediately recognize that this chicken is something special. As they take a whiff of the Broaster Company’s signature marinade and coating, their mouth begins to water, all thoughts of a diet fly out of their head, and they are consumed by a single-minded desire: They must eat this chicken, and they must eat it now.

So, it’s safe to say that becoming a Broaster operator is the best decision a business owner or manager can make. Not only does it attract paying customers, but it’s also incredibly EASY—at the Broaster Company, we don’t force you to incorporate a long, complicated menu into your offerings. If you only want to serve sandwiches and hand-cut potato wedges, hey, that’s cool with us! You do what makes sense for your business, and we’ll support you in any way we can.

Of course, we don’t just give you the ingredients and wish you luck. Our Broaster Operators are fully equipped to offer delicious, mouth-watering foods fresh from the fryer. We’ll provide you with our patented Broaster Equipment and certified training for operators, so you’ll know exactly how to prepare our chicken and other menu items to be fresh and ready for gobbling. And if all that wasn’t already fabulous enough … we don’t charge franchise or licensing fees! So, you’ll make more profit off the food you sell than, say, a franchise owner of one of those quick-serve restaurants we were talking about before.

Join Our Team

Speaking of those quick-serve restaurants … we at the Broaster Company, at least, are thrilled that chicken is finally getting its due with the Chicken Wars. It’s way healthier than beef, incredibly versatile and contains tons of protein to give you energy all day long. And—we’re not biased at all—we think chicken is the juiciest, most flavorful, most crave-worthy meat on the planet.

So—isn’t it about time you latched on to this hot trend and got yourself in the chicken business? These days, there are lots of ads featuring mouth-watering chicken sandwiches, so it’s a good bet there will be plenty of customers entering your store or restaurant looking for great-tasting chicken. Join the Genuine Broaster Chicken team!


Follow us through the @nationalrestaurantshow as we go from the KI Award Showroom to find the Broaster Chicken booth😎 #GenuineBroasterChicken #BetterBeBroaster #2024restaurantshow
We're at the @nationalrestaurantshow 🎉

Let your first stop be at Booth 3801 for demos and some juicy #GenuineBroasterChicken. Make sure to also visit the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G! 🏆

#BetterBeBroaster #2024RestaurantShow
See you tomorrow at the @nationalrestaurantshow 🎉

📍If you want some #GenuineBroasterChicken, come see us at Booth 3801 and then head on over to the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G.

#BetterBeBroaster #2024RestaurantShow
You bet it is!

#BetterBeBroaster #GenuineBroasterChicken
3 more days until we see you at the @nationalrestaurantshow !

📍Come see us at Booth 3801 for some tasty #GenuineBroasterChicken and the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G. 

See you there! 🎉

#BetterBeBroaster #2024RestaurantShow
You already know #GenuineBroasterChicken is authentic, iconic, & the G.O.A.T. 😎🔥

Ventless Fryer: Return on Investment & Benefits

With the use of one of our Ventless Fryers, our customer was able to: 
🔴 Increase their sales by an average of $100,000 of incremental sales per year
🔴 Add additional menu items to their menu, besides wings
🔴 Target the millennial audience because of their new menu items

#BetterBeBroaster #GenuineBroasterChicken
We're 1 week away from the @nationalrestaurantshow 💥

Come see us at Booth 3801 for demos and sample our delicious #GenuineBroasterChicken. Also, make a stop at the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G! 🏆

#BetterBeBroaster #2024RestaurantShow
#FAQFryDay: Does Genuine Broaster Chicken offer training?

The #ChickenExperts know!
Yes, when you become an operator, you will have access to our training experts along with training materials and our national marketing team!

#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
You just NEED Broaster! 🤤 #GenuineBroasterChicken #BetterBeBroaster
10 more days until we see you @nationalrestaurantshow @werrestaurants💥

📍Make sure to make your way down to Booth 3801 for some #GenuineBroasterChicken. And visit the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G. 

#BetterBeBroaster #2024RestaurantShow
The Smokaroma Pressure Smoker combines the modern scientific method of pressure cooking with pressure smoking to create deliciously juicy, smoked foods!

This compact, electric smoker occupies a small footprint and its casters provide additional mobility. With the optional water baffle, a vent hood is not needed to operate, as the unit is completely self-contained.

More about our Smokaroma Pressure Smoker and its standard features -->

#GenuineBroasterChicken #BetterBeBroaster
Let the countdown begin! 2 more weeks until The 2024 National Restaurant Association Show! 🎉

Come see us at Booth 3801 for demos and yummy #GenuineBroasterChicken. And the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G!

#FAQFryDay: How do you make Genuine Broaster Chicken?

The #ChickenExperts know!
Preparing Genuine Broaster Chicken begins with our time proven recipe. We add our unique marinade and coating to our proprietary Broaster® Pressure Fryer cooking process, and you can offer products with the irresistible flavor, crispiness and juiciness that attracts more customers – and helps your profits soar!

#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
We wish scratch 'n sniff was a thing on social media 😋

#GenuineBroasterChicken #BetterBeBroaster