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Broasted Chicken

How to Serve Restaurant Quality Chicken at a Grocery Deli

Be honest – when was the last time you got a really great meal from a grocery store deli counter? In most cases, even if the food wasn’t downright bad, it was probably just…forgettable.

And forgettable doesn’t lead to repeat business. That’s a problem.

But don’t worry – there’s good news! If you manage a grocery store deli, all is not lost. You CAN serve restaurant quality chicken to drive customer satisfaction and keep people coming back for more.

Here’s how to do it in 3 simple steps:

Step 1 – Start Fresh (Literally!)

Broasted Chicken When your food sales are down, it’s easy to get caught up in the apparent problem…”sales are down.” But in order to flip the script and become profitable again, you have to identify the REAL problem…”quality.”

Many grocery store delis cook their chicken ahead of time, and then it just sits and sits and sits…sometimes for 3, 4, even 5 hours.

We don’t mean to be harsh or overly critical, but we will shoot straight with you on this because quality is so, so critical in the food service industry.

Quality food satisfies hungry customers, builds loyalty, fuels repeat transactions, and creates brand advocates who constantly produce new customers through word-of-mouth and social media.

The best way to ensure the quality of your chicken is to start with a fresh, local product, develop a consistent cooking process, and serve it up hot.

Further Reading – Top 5 Secrets to Truly Craveable Chicken

Step 2 – Jumpstart Demand with Signature Menu Items

Broaster signature sidesWith an emphasis on freshness in mind, it’s time to take an honest look at your menu items and product offerings. Most grocery store deli menus are tired and/or just trying to do too much with too little.

It’s time for an upgrade. Take a good look at your menu and product design and evaluate what’s working and what isn’t.

You will likely need to cut down the number of menu items you offer to really feature your best, most profitable options.

These are your signature menu items, and they’re the all-stars you want to build your menu around to create meaningful separation from your competitors.

Further Reading – How Signature Menu Items Drive Revenue During Quarantiine…and Beyond!

Step 3 – Refine Your Platform & Process


With fresh ingredients and a qualified menu, comes great responsibility. It’s now time to finely tune your cooking platform and serving process to ensure those hot and fresh signature items make it to your hungry customers the same way.

This likely means upgrading to higher-performing cooking equipment, smoothing out labor inefficiencies, investing in associate training, and updating signage and packaging.

As a Broaster operator, we can help you get both your back of house and front of house in order. When you take advantage of our trademarked food program, you gain the ability to pre-coat chicken in the morning and cook closer to order with fast, reliable premium pressure frying equipment.

Your customers win with tasty chicken that’s crispy on the outside, juicy on the inside, and you win by controlling labor costs and serving restaurant quality Broasted chicken to your customers while your competitors settle for the status quo.

Why Genuine Broaster Chicken?

There are many advantages to partnering with a reliable, trusted hot food program like Genuine Broaster Chicken – whether you’re an independent operator, regional chain, or large national grocery chain.

As a Broaster Operator, you get…

  • Our branded badge of true restaurant quality
  • Exclusive differentiator of offering “Broasted” vs. “fried” chicken
  • The extended benefit of staying abreast with new products, new equipment, & consumer trends
  • Brand support as we continue to build the Broaster brand within the marketplace
  • No fees, royalties, or franchise contract
  • On-site service & equipment training

Are you ready to take your grocery deli’s menu from “meh” to “Mmm”? Don’t be a chicken… request a quote, or schedule a food demo today!

#BetterBeBroaster

Happy Easter from our Broaster family to yours! 🐔✨
#FAQFryDay: How do I find a local service agent for my Broaster Equipment? 

The quickest way to find a Service Agent who can work on your Broaster Equipment is to enter your zip code into our Distributor locator. The Distributor for your area along with their contact info will be displayed. Most Broaster Distributors have an in-house service department. If they don't have one, they will have local service agencies that they use regularly and can refer you to. 

View our Distributor Locator at Broaster.com/distribution

#BetterBeBroaster #GenuineBroasterChicken
Have you ever seen a cheese pull this good? ✨🧀 #BetterBeBroasted
#FAQFRYday: “I LOVE your chicken, but can I use my own brand?” 🍗

YES, you can! 🙌🔥 You can use our patented pressure fryers and proprietary marinades and coatings and create your own signature menu page! 😋💥

We even some BIG chains do it! Learn more at Broaster.com or contact us for more information.
It’s time for some #faqFRYday to end the week.

Does Broaster just make chicken?

No! Broaster got its start with the invention of the first commercial pressure fryer, which was patented by LAM Phelan in 1953. Shortly after the invention came along the marinade and coating for making the perfect fried chicken. Nowadays, we also provide RTC bone-in wings, boneless wings, filets, tenders, and popcorn chicken, along with an array of proprietary coatings, breadings, marinades, and dipping sauces. Broaster Company’s frozen food offerings have also expanded to include more than just chicken.

For more information, visit us online at broaster.com
✨ Imagine having THIS on your menu ✨

🍗 Boneless Wings – with your favorite dipping sauce on the side 🧀 Mozzarella Sticks – Golden, gooey, and totally irresistible 🧅 Onion Rings – Crispy on the outside, soft on the inside

Learn more on how you can add these items to your location by visiting broaster.com/frozen-foods
#FAQFryDay: Who are Broaster Company’s Distributors? 

The #ChickenExperts know!
👇
Broaster Company distributors work around the world to be your resource for equipment, food, and everything dealing with Broaster Company and Genuine Broaster Chicken. Some of our distributors took a little time during one of our past trade shows to introduce themselves and tell you their favorite things about Broaster Company!

Meet some our distributors!

#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
POV When we hear Genuine Broaster Chicken being cooked!😍

#BetterBeBroaster #GenuineBroasterChicken
Have you tried cooking chicken tenders in the Broaster 2400 Pressure Fryer yet? 🤔

The 2400 is our large capacity, high efficiency pressure fryer for more food per hour, faster service, and greater sales! 

Broaster 2400 Pressure Fryer Features:
🔥 Fast and productive –specifically designed for high volume production, cooks up to 64 pieces of fresh bone-in chicken per load in as little as 11 minutes
🔥 Patented Cover Lift System –quick closing and opening single action sealing including a pressure-activated cover locking mechanism for safety and ease of use.
🔥 Proven round cooking well design – engineered for more uniform heat distribution, durability, and efficiency; no cold spots or corners. Large capacity provides more room for product, minimizes sticking, and produces delicious, superior quality food.
🔥 Easy to operate – SmartTouch™ full color touch screen with easy to navigate tab menu.
🔥 Unique Auto Comp™ feature –automatically adjusts cooking time to accommodate for varying sizes and temperatures of loads.

DM us to learn more about our Broaster Equipment!

#BetterBeBroaster