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Broasted Chicken

How to Serve Restaurant Quality Chicken at a Grocery Deli

Be honest – when was the last time you got a really great meal from a grocery store deli counter? In most cases, even if the food wasn’t downright bad, it was probably just…forgettable.

And forgettable doesn’t lead to repeat business. That’s a problem.

But don’t worry – there’s good news! If you manage a grocery store deli, all is not lost. You CAN serve restaurant quality chicken to drive customer satisfaction and keep people coming back for more.

Here’s how to do it in 3 simple steps:

Step 1 – Start Fresh (Literally!)

Broasted Chicken When your food sales are down, it’s easy to get caught up in the apparent problem…”sales are down.” But in order to flip the script and become profitable again, you have to identify the REAL problem…”quality.”

Many grocery store delis cook their chicken ahead of time, and then it just sits and sits and sits…sometimes for 3, 4, even 5 hours.

We don’t mean to be harsh or overly critical, but we will shoot straight with you on this because quality is so, so critical in the food service industry.

Quality food satisfies hungry customers, builds loyalty, fuels repeat transactions, and creates brand advocates who constantly produce new customers through word-of-mouth and social media.

The best way to ensure the quality of your chicken is to start with a fresh, local product, develop a consistent cooking process, and serve it up hot.

Further Reading – Top 5 Secrets to Truly Craveable Chicken

Step 2 – Jumpstart Demand with Signature Menu Items

Broaster signature sidesWith an emphasis on freshness in mind, it’s time to take an honest look at your menu items and product offerings. Most grocery store deli menus are tired and/or just trying to do too much with too little.

It’s time for an upgrade. Take a good look at your menu and product design and evaluate what’s working and what isn’t.

You will likely need to cut down the number of menu items you offer to really feature your best, most profitable options.

These are your signature menu items, and they’re the all-stars you want to build your menu around to create meaningful separation from your competitors.

Further Reading – How Signature Menu Items Drive Revenue During Quarantiine…and Beyond!

Step 3 – Refine Your Platform & Process

With fresh ingredients and a qualified menu, comes great responsibility. It’s now time to finely tune your cooking platform and serving process to ensure those hot and fresh signature items make it to your hungry customers the same way.

This likely means upgrading to higher-performing cooking equipment, smoothing out labor inefficiencies, investing in associate training, and updating signage and packaging.

As a Broaster operator, we can help you get both your back of house and front of house in order. When you take advantage of our trademarked food program, you gain the ability to pre-coat chicken in the morning and cook closer to order with fast, reliable premium pressure frying equipment.

Your customers win with tasty chicken that’s crispy on the outside, juicy on the inside, and you win by controlling labor costs and serving restaurant quality Broasted chicken to your customers while your competitors settle for the status quo.

Why Genuine Broaster Chicken?

There are many advantages to partnering with a reliable, trusted hot food program like Genuine Broaster Chicken – whether you’re an independent operator, regional chain, or large national grocery chain.

As a Broaster Operator, you get…

  • Our branded badge of true restaurant quality
  • Exclusive differentiator of offering “Broasted” vs. “fried” chicken
  • The extended benefit of staying abreast with new products, new equipment, & consumer trends
  • Brand support as we continue to build the Broaster brand within the marketplace
  • No fees, royalties, or franchise contract
  • On-site service & equipment training

Are you ready to take your grocery deli’s menu from “meh” to “Mmm”? Don’t be a chicken… request a quote, or schedule a food demo today!


Follow us through the @nationalrestaurantshow as we go from the KI Award Showroom to find the Broaster Chicken booth😎 #GenuineBroasterChicken #BetterBeBroaster #2024restaurantshow
We're at the @nationalrestaurantshow 🎉

Let your first stop be at Booth 3801 for demos and some juicy #GenuineBroasterChicken. Make sure to also visit the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G! 🏆

#BetterBeBroaster #2024RestaurantShow
See you tomorrow at the @nationalrestaurantshow 🎉

📍If you want some #GenuineBroasterChicken, come see us at Booth 3801 and then head on over to the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G.

#BetterBeBroaster #2024RestaurantShow
You bet it is!

#BetterBeBroaster #GenuineBroasterChicken
3 more days until we see you at the @nationalrestaurantshow !

📍Come see us at Booth 3801 for some tasty #GenuineBroasterChicken and the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G. 

See you there! 🎉

#BetterBeBroaster #2024RestaurantShow
You already know #GenuineBroasterChicken is authentic, iconic, & the G.O.A.T. 😎🔥

Ventless Fryer: Return on Investment & Benefits

With the use of one of our Ventless Fryers, our customer was able to: 
🔴 Increase their sales by an average of $100,000 of incremental sales per year
🔴 Add additional menu items to their menu, besides wings
🔴 Target the millennial audience because of their new menu items

#BetterBeBroaster #GenuineBroasterChicken
We're 1 week away from the @nationalrestaurantshow 💥

Come see us at Booth 3801 for demos and sample our delicious #GenuineBroasterChicken. Also, make a stop at the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G! 🏆

#BetterBeBroaster #2024RestaurantShow
#FAQFryDay: Does Genuine Broaster Chicken offer training?

The #ChickenExperts know!
Yes, when you become an operator, you will have access to our training experts along with training materials and our national marketing team!

#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
You just NEED Broaster! 🤤 #GenuineBroasterChicken #BetterBeBroaster
10 more days until we see you @nationalrestaurantshow @werrestaurants💥

📍Make sure to make your way down to Booth 3801 for some #GenuineBroasterChicken. And visit the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G. 

#BetterBeBroaster #2024RestaurantShow
The Smokaroma Pressure Smoker combines the modern scientific method of pressure cooking with pressure smoking to create deliciously juicy, smoked foods!

This compact, electric smoker occupies a small footprint and its casters provide additional mobility. With the optional water baffle, a vent hood is not needed to operate, as the unit is completely self-contained.

More about our Smokaroma Pressure Smoker and its standard features -->

#GenuineBroasterChicken #BetterBeBroaster
Let the countdown begin! 2 more weeks until The 2024 National Restaurant Association Show! 🎉

Come see us at Booth 3801 for demos and yummy #GenuineBroasterChicken. And the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G!

#FAQFryDay: How do you make Genuine Broaster Chicken?

The #ChickenExperts know!
Preparing Genuine Broaster Chicken begins with our time proven recipe. We add our unique marinade and coating to our proprietary Broaster® Pressure Fryer cooking process, and you can offer products with the irresistible flavor, crispiness and juiciness that attracts more customers – and helps your profits soar!

#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
We wish scratch 'n sniff was a thing on social media 😋

#GenuineBroasterChicken #BetterBeBroaster