Sink or Swim! 3 Ways Trusted Resources Can Become Your Life Raft

In the wake of such a devastating year for restaurants, it’s safe to say we could all use a little more help and trusted resources. Between mandated lockdowns, supply chain disruptions, and a wide variety of other challenges caused by the global pandemic, the waters have been choppy to say the least.

The fact that your restaurant is still standing is a testament to your resolve, perseverance, and ability to adapt on the fly to meet your customers’ changing demands.

At Broaster, we are so proud of the resiliency we’ve witnessed throughout the food service industry over the last year. But even the most resilient business owners need trusted 3rd party resources at times to fill in service gaps, keep current on industry trends, and ultimately…become more profitable.

1) Trusted Resources Allow You to Move More Nimbly

trusted resources can help you in providing contactless food options for your customers.It was tough sledding for restaurant owners and managers last year, but the eateries that were able to succeed did so by learning to change and adapt quickly and for the better.

One common area that restaurants relied on external vendors for assistance this past year was upgrading Point-of-Sale Systems (POS) in order to track sales, cash flows, food inventory and more. POS systems also provide enhanced visibility and accountability, while helping you simplify your bookkeeping processes. (Who wouldn’t want that?)

And with mobile and contactless ordering still showing up strong in 2021, a top-notch POS system can be a true difference maker for your business…helping you work smarter not harder.

Further Reading: 7 Best Restaurant POS Systems

2) Trusted Resources Provide Guidance on Trends & Best Practices

Keeping track of public health guidelines/restrictions as well as newly recommended food safety practices was, in itself, a full-time job in 2020. But these things also pull you away from other aspects of managing your restaurant.

This is why partnering with a reliable, knowledgeable, and trustworthy resource like Broaster is more important than ever and can help to bail you out of a stress-filled lifeboat by providing support, training, and assistance where you need it most.

With over 65 years under our belt serving the food service industry, we at Broaster have proven our worth by supporting our operators in many ways, such as:

  • Offering premium cooking equipment, food programs, and hands-on training
  • Providing Insights into Top Menu Trends
  • Creating Contactless To-Go Packaging
  • Providing Branded Table Tents, Posters, and Signage
  • Recommending Menu Options and Supplying Menu Boards

We also have the benefit of working with operators across the country, so we can share how other like-minded businesses are experiencing success.

3) Trusted Resources Help You Become More Profitable

Broasted ChickenThe best example of how trusted vendors can help restaurants become more profitable was the transition of sales revenue from primarily dine-in orders to primarily carry-out, curbside pick-up, or delivery this past year.

Not only were restaurants tasked with pivoting quickly but many had to establish new workflows, allocate labor, and reshape their menus from the ground up. Oh, and this was essentially needed overnight as well…

Now, it’s possible to have done all this without any outside help but it sure would’ve been quicker and easier to seek out a resource that specializes in one of these areas.

In terms of delivery, tech platforms such as DoorDash, Eatstreet, Grubhub, Uber Eats and more can fill in this service gap fast while getting your brand in front of hungry customers.

These platforms have helped vast amounts of restaurants implement a strong delivery business and make the most of shifting sales opportunities to keep themselves from sinking out in uncharted waters.

Further Reading: Best food delivery service: DoorDash, Grubhub, Uber Eats and more compared

Looking for a Trusted Partner to Help Keep Your Restaurant Afloat? Let Broaster Give You a Boost.

Becoming a trademarked Genuine Broaster Chicken operator is so much more than a partnership, we can be a valuable, trusted resource to help your restaurant get where you need to go.

Unlike other franchise agreements, we offer defined flexibility to help meet your establishment’s unique business needs. Plus, we don’t cut into your profits by charging franchise fees!

To learn more about our turnkey food programs and how they might become a life raft for your restaurant, feel free to reach out online today.



For more than 65 years, Genuine Broaster Chicken has been providing a faster and more convenient way for establishments to provide premium restaurant-quality chicken that keeps customers coming back for more.

Here are the 3 keys to premium-quality fried chicken:

📌Fresh chicken
📌Customer-raving recipes
📌Efficient processes

#GenuineBroasterChicken #BetterBeBroaster
How many times did you have to pause it to get your fav? 🤔

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Being part of the Broaster Family means having distributors, fellow operators, and Broaster support as resources. 

Looking to become an operator? Just ask Bill why it works for him! 

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#FAQFryDay: Can you make Genuine Broasted Chicken at home?

The #ChickenExperts know!
No, true Genuine Broasted Chicken is cooked in a commercial grade pressure fryer, manufactured by Broaster Company, using  Broaster Company proprietary ingredients and signing a Trademark Agreement to advertise it as Genuine Broasted Chicken.

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Nice & Crispy!
🎶 Those words are music to our ears.

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#BetterBeBroaster #BroasterChicken #Foodie #FoodTok #TikTokFood
We're going all in on #WingWednesday this week. Want to join us?

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~ Executing the rollout of our Ventless Fryer in 200+ locations in about 6 months ~

Broaster Ventless Fryer Features:
- Plug and play for operator
- Customized fryer display
- Fryers were pre-programmed with cook times and temperatures
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Want to become an operator?

Broaster is your one-source solution for your foodservice needs. Known in the industry for holding the patent for the first commercial pressure fryer, Broaster has evolved beyond just an equipment manufacturer to a leader in branded food programs. 

Not sure which program is right for you? #BetterBeBroaster #BroasterChicken
Contact us and we can recommend what program fits best based on your needs.

#BetterBeBroaster #GenuineBroasterChicken
📍 See you in Chicago!
We're getting ready for the 2024 National Restaurant Association Show at McCormick Place in May!

Come see us at Booth 3801 for demos and tasty #GenuineBroasterChicken. And the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G. #BetterBeBroaster
Broaster Legacy Series -- Tried. True. Tested.

Our state-of-the-art pressure fryers cook foods under controlled pressure in a sealed environment resulting in:

🔴 More tender, juicy and flavorful foods
🔴 Less oil absorption and reduced overall oil usage
🔴 Greater food production per machine for a better ROI

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Shoulda gotten Broaster 😉 #BetterBeBroaster #GenuineBroasterChicken
In case you missed the eclipse...we got it on camera! #GenuineBroasterChicken #BetterBeBroaster

Checkout these two Broaster Pressure Fryers!
The American Legion in Mattoon, Illinois has had one of their pressure fryers since 1985 and recently got a second one installed. 

We love when our operators expand with a new machine that works right alongside their original machine. #GenuineBroasterChicken #BetterBeBroaster
National #BeerDay calls for some #GenuineBroasterChicken and a cold one!

🍻 Cheers! #BetterBeBroaster