Top 5 Secrets to Truly Craveable Chicken

When you’ve been supporting restaurant owners and managers for as long as we have (65 years and counting), you tend to notice certain patterns of success…like what it takes to consistently serve up high-quality, craveable chicken that keeps customers coming back for more.

We thought to ourselves, “Why not take a closer look at these patterns and compile a list of “trade secrets” to help others find similar success?”

“That’s a great idea!” we also thought to ourselves. But, before we dive into all that, we should start with some chicken trends.

Chicken is the Most Consumed Meat Out There

Genuine Broaster ChickenNearly everyone loves to eat chicken in some shape or form, and we have the stats to back it up.

According to Technomic’s 2017 Center of the Plate: Poultry report, 91% of consumers say they eat chicken at least once a week, topping other proteins such as beef, pork or turkey.

That’s a pretty high number, so it makes sense that restaurants and retailers alike are focused on offering innovative, craveable chicken options to their customers.

Because it’s so versatile, chicken is a great fit for menu items of all kinds – from health-conscious chicken-topped green salads to more indulgent fried chicken with all the trimmings.

Innovative, new iterations of chicken are popping up on menus all over the place. Restaurants are finding plenty of ways to mix things up based on regional favorites or trending flavors (i.e. chicken and waffles, Nashville hot chicken, or some other culinary creation) to satisfy their loyal customers and attract new ones.

A Diverse Range of Consumers with Diverse Preferences

Speaking of customers new and old, fried chicken provides them all with a familiar comfort food at a relatively low cost, but fried chicken also means different things to different people.

For some, fried chicken means an order of wings, while others may consider chicken strips to be the gold-standard. A little more than half of consumers prefer white meat over dark meat, and younger consumers are more interested in boneless options such as tenders and popcorn chicken. On the flip-side, older consumers prefer bone-in options.

With such a diverse range of consumers looking to order chicken – millennials and baby boomers, men and women, busy corporate workers and blue-collar wage-earners alike – it’s important to know your restaurant’s clientele inside and out, so you can tailor your craveable chicken dishes to their unique preferences.

Secrets of Successfully Serving Craveable Chicken [Top 5 List]

Ready to dig into some best practices to ensure your fried chicken turns out delicious and consistent? Here’s our recipe for success!

1) Start with Fresh Chicken Raised on Family Farms

A farm-fresh starting product is key to ensuring quality all the way through to your customers’ plates. Whether you’re serving cut up bone-in chicken or marinated chicken tenders…the quality of the meat matters.

2) Marinate Down to the Bone (or Core)

So you have a farm-fresh starter product, which is great, but now it’s time to marinate.

During this process, make sure the chicken is marinated all the way to the bone (or core on a boneless product). This provides moisture and flavor throughout the meat.

3) Hand Breading > Machine Breading

Now that your farm-fresh chicken is marinated to the core, it’s time to coat the product with Genuine Broaster Chicken’s secret, 65 year-old signature blend of herbs and spices.

For best results, even coating, and consistent flavor, we recommend hand breading rather than machine breading. Your customers can taste the extra effort in producing an evenly coated, higher-quality chicken product.

Trust us…our proven recipe has been making people go, “Mmm!” for generations.

4) It HAS to be Pressure Fried [CRITICAL]

When your fresh, fully-marinated, hand-breaded chicken is ready to hit the fryer, we simply cannot stress pressure frying as a superior cooking method enough.

We may seem a little biased, but there’s a reason we believe so strongly in our robust line-up of pressure frying equipment. It’s because Broaster Pressure Fryers really, truly do produce the best, highest-quality chicken possible. It is more juicy, cooks in less time and provides a less greasy product.

It’s why we can confidently say that Genuine Broaster Chicken is the taste of chicken perfected – and that’s a powerful impression to leave on your customers.

5) Keep It Hot & Fresh

Of course, you can start with the best chicken, marinate it to the core, bread it by hand with signature herbs & spices, and cook in a premium Broaster Pressure Fryer…and it could still fall short if you fail to keep it hot and fresh.

This final “secret” may seem like common sense, but it can easily be overlooked. In food service, it’s often the tiniest details that can make or break a menu item.

Don’t get sloppy. Keep your chicken craveable by maintaining proper temperature and freshness to serve your customers mouthwatering broasted chicken that’s crispy on the outside, juicy on the inside – every time. With quicker cook times you can cook less more often and serve fresh product each and every time.

– BONUS TIP –

If you consistently hit all five of the secret steps listed above, your restaurant will absolutely knock it out of the park with consumer liking scores, preference tests, and depth of purchase numbers – all of which are great indicators of success.

Now, it’s up to you to deliver. We know you can do it…and are even willing to help!

How to Get Started with Genuine Broaster Chicken

With the combination of Broaster Equipment, food product, branded packaging, and more, we make it as simple as possible to serve your customers what they want by becoming a Genuine Broaster Chicken trademarked operator.

With the ease of setup, quick preparation, and ongoing support through hands-on training, our turnkey branded food program not only competes with quick-service and fast-food chicken concepts, we outperform them.

And the best part? We don’t require any franchise or licensing fees, so you get to keep all your own profits.

At the end of the day, there are a lot of places serving fried chicken out there…but there’s only one Genuine Broaster Chicken.

#BetterBeBroaster

🎤 Turn it up… that’s the sound of crispy perfection!

Sizzle. Crackle. Crunch.

There’s nothing like the first bite of Genuine Broaster Chicken—pressure-fried for juicy tenderness and that signature golden crust. 

#BetterBeBroaster #GenuineBroasterChicken #ChickenASMR
Today is our favorite day—It’s National Fried Chicken Day, and nobody does it like Broaster. Golden, juicy, pressure-fried perfection since 1954. 🍗 #BetterBeBroaster #BroasterChicken #NationalFriedChickenDay
From our Broaster family to yours—wishing you a safe, joyful, and flavor-filled Independence Day! 🇺🇸🎆🍗

#BetterBeBroaster #HappyFourth #IndependenceDay #BroasterChicken
Big power. Small footprint. 🔥
The Broaster 1800 is your high-performance pressure fryer—built for busy kitchens that need speed, consistency, and quality without taking up extra space.

✅ Round cooking well
✅ High-volume output
✅ Easy to use, easy to clean

Perfect for operators who want to serve legendary Broaster Chicken. Visit us online at Broaster.com/contact for a quote!

#BetterBeBroaster #Broaster1800 #PressureFryer #CompactPower #BroasterEquipment #SmartKitchenSolutions
Golden. Crispy. Irresistible. 🍤 
Our Beer Battered Shrimp delivers pub-style flavor with a light, crunchy bite—ready in minutes. Serve it as a snack, app, or add it to a combo!

✅ Premium tail-off shrimp
✅ Signature beer batter coating
✅ Quick prep, no hassle

Bring the coastal vibes to your menu—no ocean required. 🌊 Now available nationwide through @dotfoodsofficial. Learn more here online at Broaster.com

#BetterBeBroaster #BeerBatteredShrimp #SeafoodMadeSimple #FrozenFoodDoneRight
"I am starving for Broaster Chicken"  We are, too, buddy… We are, too. #BetterBeBroaster
Where do you get your Broaster Chicken fix? 🍗

Shout out your go-to spot and tag them in the comments! ⬇️ Let’s show some love to the places serving up that crispy, juicy goodness! 🙌

#BetterBeBroaster #BroasterChicken
#FAQFRYday 💬 "How much does your equipment cost?"

Great question! 💡 Pricing can vary based on your setup, needs, and location — so the best way to get an accurate quote is by connecting with your local distributor.

Ready to get started? We’ll point you in the right direction 👉 Visit Broaster.com/distribution
Our friend from Youtube says, "The chicken was juicy and the skin was flavorful."

Now we're hungry for Genuine Broaster Chicken 😋
#NationalOnionRingDay calls for something crispy, golden, and unforgettable! 🧅 

Let’s talk about one of our fan-favorite frozen picks — Broaster’s Beer Battered Onion Rings 🍺✨

Made with whole, sweet Spanish onion slices (never processed or extruded!), these rings are packed with bold flavor and crave-worthy crunch your customers will love bite after bite.

Now available nationwide through @dotfoodsofficial
#FAQFRYday 🍗💡 "Why is my chicken coming out too dark?"

If your chicken’s looking a little too golden… it might be your oil! 🔍

👨‍🍳 Pro Tip: It’s probably time to filter or replace your oil. Regular oil maintenance keeps your pressure fryer in top shape and your chicken perfectly crispy every time.

✅ Clean oil = Better taste, better color, better results!
Happy Father’s Day to all the dads out there! Whether you’re manning the grill or enjoying some well-deserved pressure-fried chicken, here’s to a day full of flavor and appreciation. #BetterBeBroaster