Top 5 Secrets to Truly Craveable Chicken

When you’ve been supporting restaurant owners and managers for as long as we have (65 years and counting), you tend to notice certain patterns of success…like what it takes to consistently serve up high-quality, craveable chicken that keeps customers coming back for more.

We thought to ourselves, “Why not take a closer look at these patterns and compile a list of “trade secrets” to help others find similar success?”

“That’s a great idea!” we also thought to ourselves. But, before we dive into all that, we should start with some chicken trends.

Chicken is the Most Consumed Meat Out There

Genuine Broaster ChickenNearly everyone loves to eat chicken in some shape or form, and we have the stats to back it up.

According to Technomic’s 2017 Center of the Plate: Poultry report, 91% of consumers say they eat chicken at least once a week, topping other proteins such as beef, pork or turkey.

That’s a pretty high number, so it makes sense that restaurants and retailers alike are focused on offering innovative, craveable chicken options to their customers.

Because it’s so versatile, chicken is a great fit for menu items of all kinds – from health-conscious chicken-topped green salads to more indulgent fried chicken with all the trimmings.

Innovative, new iterations of chicken are popping up on menus all over the place. Restaurants are finding plenty of ways to mix things up based on regional favorites or trending flavors (i.e. chicken and waffles, Nashville hot chicken, or some other culinary creation) to satisfy their loyal customers and attract new ones.

A Diverse Range of Consumers with Diverse Preferences

Speaking of customers new and old, fried chicken provides them all with a familiar comfort food at a relatively low cost, but fried chicken also means different things to different people.

For some, fried chicken means an order of wings, while others may consider chicken strips to be the gold-standard. A little more than half of consumers prefer white meat over dark meat, and younger consumers are more interested in boneless options such as tenders and popcorn chicken. On the flip-side, older consumers prefer bone-in options.

With such a diverse range of consumers looking to order chicken – millennials and baby boomers, men and women, busy corporate workers and blue-collar wage-earners alike – it’s important to know your restaurant’s clientele inside and out, so you can tailor your craveable chicken dishes to their unique preferences.

Secrets of Successfully Serving Craveable Chicken [Top 5 List]

Ready to dig into some best practices to ensure your fried chicken turns out delicious and consistent? Here’s our recipe for success!

1) Start with Fresh Chicken Raised on Family Farms

A farm-fresh starting product is key to ensuring quality all the way through to your customers’ plates. Whether you’re serving cut up bone-in chicken or marinated chicken tenders…the quality of the meat matters.

2) Marinate Down to the Bone (or Core)

So you have a farm-fresh starter product, which is great, but now it’s time to marinate.

During this process, make sure the chicken is marinated all the way to the bone (or core on a boneless product). This provides moisture and flavor throughout the meat.

3) Hand Breading > Machine Breading

Now that your farm-fresh chicken is marinated to the core, it’s time to coat the product with Genuine Broaster Chicken’s secret, 65 year-old signature blend of herbs and spices.

For best results, even coating, and consistent flavor, we recommend hand breading rather than machine breading. Your customers can taste the extra effort in producing an evenly coated, higher-quality chicken product.

Trust us…our proven recipe has been making people go, “Mmm!” for generations.

4) It HAS to be Pressure Fried [CRITICAL]

When your fresh, fully-marinated, hand-breaded chicken is ready to hit the fryer, we simply cannot stress pressure frying as a superior cooking method enough.

We may seem a little biased, but there’s a reason we believe so strongly in our robust line-up of pressure frying equipment. It’s because Broaster Pressure Fryers really, truly do produce the best, highest-quality chicken possible. It is more juicy, cooks in less time and provides a less greasy product.

It’s why we can confidently say that Genuine Broaster Chicken is the taste of chicken perfected – and that’s a powerful impression to leave on your customers.

5) Keep It Hot & Fresh

Of course, you can start with the best chicken, marinate it to the core, bread it by hand with signature herbs & spices, and cook in a premium Broaster Pressure Fryer…and it could still fall short if you fail to keep it hot and fresh.

This final “secret” may seem like common sense, but it can easily be overlooked. In food service, it’s often the tiniest details that can make or break a menu item.

Don’t get sloppy. Keep your chicken craveable by maintaining proper temperature and freshness to serve your customers mouthwatering broasted chicken that’s crispy on the outside, juicy on the inside – every time. With quicker cook times you can cook less more often and serve fresh product each and every time.

– BONUS TIP –

If you consistently hit all five of the secret steps listed above, your restaurant will absolutely knock it out of the park with consumer liking scores, preference tests, and depth of purchase numbers – all of which are great indicators of success.

Now, it’s up to you to deliver. We know you can do it…and are even willing to help!

How to Get Started with Genuine Broaster Chicken

With the combination of Broaster Equipment, food product, branded packaging, and more, we make it as simple as possible to serve your customers what they want by becoming a Genuine Broaster Chicken trademarked operator.

With the ease of setup, quick preparation, and ongoing support through hands-on training, our turnkey branded food program not only competes with quick-service and fast-food chicken concepts, we outperform them.

And the best part? We don’t require any franchise or licensing fees, so you get to keep all your own profits.

At the end of the day, there are a lot of places serving fried chicken out there…but there’s only one Genuine Broaster Chicken.

#BetterBeBroaster

Happy Father’s Day to all the dads out there! Whether you’re manning the grill or enjoying some well-deserved pressure-fried chicken, here’s to a day full of flavor and appreciation. #BetterBeBroaster
Check out how @thelodgesouthhaven took our Genuine Broaster Chicken tenders 🍗 and turned it into an interesting, delicious appetizer! They start by skewering Genuine Broaster Chicken tenders with their sweet Belgium waffles. 🧇 Then, the dish is drizzled with farm-fresh blueberry jam. 🫐 It is served with 100% pure Michigan maple syrup for dipping.

We love to see how you use your own creativity with our #GenuineBroasterChicken!
What do we hear all the time about our Genuine Broaster Chicken®? BEST. CHICKEN. EVER. What do you think? 😉 #BetterBeBroaster #GenuineBroasterChicken
#FAQFryDay: How do I clean my Broaster Ventless Fryer?

** Allow the unit to cool completely before cleaning or serious burns could occur.

1. Turn power off, disconnect from main power supply & remove access door
2. Remove the food basket & basket lift platform for easy cleaning.
3. Unlatch filter tray & pull tray out with your free hand under the tray & swing tray down 45º. With both hands, pull the tray out towards you.
4. Remove air filter & grease filter from filter tray; set air filter aside so it will not get wet while cleaning other parts. NOTE: The air filter has steam passing through it during the cooking process, let the air filter dry out overnight before reinstalling it into the filter tray.
5. Raise element by placing element arm above element retainer & allow oil to drip from it for a few minutes.
6. Carefully remove cooking pot, pour oil through strainer & filter paper or discard used oil properly. The cooking pot can be cleaned in the sink or dishwasher. When changing oil, soak cooking pot, food basket, & basket lift platform in Broaster’s Cooking Well Cleaner (99500) for a minimum of 15min to a maximum of 12hrs.
7. Remove splash tray for easy cleaning.
8. Wipe element guard & interior of chamber with clean cloth or paper towel to remove any crumbs. Clean walls, floor & ceiling of cooking chamber.
9. Completely clean outside panels with non-abrasive stainless steel cleaner & polish.
10. Product door, food basket, lift platform, cooking pot, filter tray, grease filter, and splash tray can be removed & placed in the dishwasher. If using a dishwasher or soap, you will need to neutralize parts with a vinegar & water solution. *There is no need to neutralize parts when cleaning with Broaster’s Cooking Well Cleaner (99500).
11. Place splash tray & reassembled filter tray back into unit. BE SURE magnet end of grease filter is on the right side of filter tray when in place. Return filtered oil or add fresh oil to Cold Oil Level Line. Replace cooking pot, lower the element into the cooking pot, replace basket lift platform & food basket. Unit is ready to operate.
🍗 Premium Quality. Unmatched Flavor. Quick & Easy.
Our Frozen Chicken Tenders are the real deal — made from 100% closely trimmed breast tenderloin (never formed or processed!).

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#FAQFRYday

How do I know what equipment is right for my location?

Get in touch with a distributor 😊 Our trained, knowledgeable distributors can walk you through your goals and how our equipment can help you achieve those goals. Get in contact with your area's distributor by visiting broaster.com/distribution
Today we remember and honor those who paid the ultimate sacrifice for our freedom 🇺🇸
#FAQFryDay: I'm craving Genuine Broaster Chicken! ✨🍗 Where can I get it?

We’ve got you covered—find the closest spot serving up your favorite fried chicken here 👉 broaster.com/store-locator
Day 3 at the @nationalrestaurantshow 🎉 We are having so much fun talking to everyone & showcasing our chicken & equipment. Stop by & listen in on some of our public demos 🎤 #2025RestaurantShow #BetterBeBroaster #BroastBroastBaby
Day 2 at the @nationalrestaurantshow 🤩 Visit us at Booth #4062!