Broaster Buzz

Trademark food program offerings from Genuine Broaster Chicken

New Programs and Products for Deli Fried Chicken

KANSAS CITY — Driven by the chicken sandwich wars and an increased desire for “comfort foods” brought on by the pandemic, fried chicken consumption is about as high as it’s ever been. That’s according to Greg West, senior vice president of marketing and food innovation for Beloit, Wis.-based Broaster Company, the producer of the Genuine […]

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Top 5 secrets to craveable chicken

Top 5 Secrets to Truly Craveable Chicken

When you’ve been supporting restaurant owners and managers for as long as we have (65 years and counting), you tend to notice certain patterns of success…like what it takes to consistently serve up high-quality, craveable chicken that keeps customers coming back for more. We thought to ourselves, “Why not take a closer look at these […]

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Genuine Broaster Chicken Packaging

Tailoring fried chicken programs for success amid pandemic

KANSAS CITY, MO. – Since coronavirus (COVID-19) rattled the country, consumers have been turning to comfort foods like fried chicken, leaving plenty of room for grocers to play up their fried chicken program offerings with a few adjustments to fit into the post-COVID-19 world. Packaging solutions  Reinforcing takeout and delivery strategies amid COVID-19 isn’t only […]

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Display of GBC chicken

Broasted chicken is a Wisconsin invention

BELOIT – Confession: I’m a lifelong Wisconsinite who has long enjoyed Broasted chicken and long assumed Broasted was just a term we use in place of fried chicken.  Like bubbler instead of drinking fountain. Order Broasted chicken and you get this beautiful, golden, crunchy outside, juicy inside, slightly salty piece of poultry goodness. That’s fried chicken. […]

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Broaster chicken

What’s the difference between Broasted and fried Chicken?

Have you ever wondered, with fingers slicked from the remains of once-golden wings, what is “broasted chicken” anyway? Is “broasted” even a real word? Possibly a portmanteau of “broiled” and “roasted” coined to confuse you around what clearly appears to be simply fried chicken? Broasted chicken and wedge potatoes are a reliable Midwestern pair but […]

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Korean friend Chicken

C-Stores Heat Up Chicken Programs

Chicken offers c-stores an ideal platform for incorporating the bolder, hotter flavors customers crave. Even as consumers’ tastes evolve and younger generations say, “the spicier, the better,” chicken remains a popular menu item for convenience stores.  In fact, according to the U.S. Department of Agriculture (USDA), in 2018, Americans were projected to have eaten a […]

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Ribs plated with sauce

Broaster Introduces Turnkey Barbecue Program

Rock County Smokehouse uses real wood to smoke meats like ribs, chicken, pulled pork or brisket in a third of the time of a conventional smoker. Broaster Company has launched its Rock County Smokehouse program, which enables operators to quickly and conveniently serve freshly smoked barbecue. Beloit, Wis.,-based Broaster has been manufacturing high-quality Pressure Fryers, a licensed branded program, delicious […]

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Secret great fried chicken

The Secret to Great Fried Chicken

This strategy helps restaurants drive guest loyalty with a flavorful, high-quality solution. Few dishes in the American foodservice landscape have the same power to excite diners as fried chicken. Tasty, nostalgic, and flavorful, this menu staple has the power to attract guests and help restaurants build a loyal following—but only if the chicken is done […]

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Chicken the American way. Black and White Ad

A Century of Fried Chicken

Recipes for crispy golden chicken from 1884 to 1982 — plus fried chicken tips and hints from Heloise and Colonel Sanders. Decades of options for fried chicken from 1884 to 1982 — which one will you try? — 1880s: ‘Scorch Off Hair’ Pick and clean, scorch off hair, wash, and cut up. Rub each piece […]

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Racer on bike

6th Place Finish for Genuine Broaster Chicken

ELKHART LAKE, Wis. (June 4)— Kyle Wyman posted up a season-best 6th place finish Sunday after bouncing back from a Saturday crash at Road America in Elkhart Lake, Wisconsin. Wyman rode his Genuine Broaster Chicken/SC Project Ducati Panigale V4 R to what was an impressive result. The KWR team has been hard at work this season developing the […]

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#BetterBeBroaster

Happy Easter from our Broaster family to yours! 🐔✨
#FAQFryDay: How do I find a local service agent for my Broaster Equipment? 

The quickest way to find a Service Agent who can work on your Broaster Equipment is to enter your zip code into our Distributor locator. The Distributor for your area along with their contact info will be displayed. Most Broaster Distributors have an in-house service department. If they don't have one, they will have local service agencies that they use regularly and can refer you to. 

View our Distributor Locator at Broaster.com/distribution

#BetterBeBroaster #GenuineBroasterChicken
Have you ever seen a cheese pull this good? ✨🧀 #BetterBeBroasted
#FAQFRYday: “I LOVE your chicken, but can I use my own brand?” 🍗

YES, you can! 🙌🔥 You can use our patented pressure fryers and proprietary marinades and coatings and create your own signature menu page! 😋💥

We even some BIG chains do it! Learn more at Broaster.com or contact us for more information.
It’s time for some #faqFRYday to end the week.

Does Broaster just make chicken?

No! Broaster got its start with the invention of the first commercial pressure fryer, which was patented by LAM Phelan in 1953. Shortly after the invention came along the marinade and coating for making the perfect fried chicken. Nowadays, we also provide RTC bone-in wings, boneless wings, filets, tenders, and popcorn chicken, along with an array of proprietary coatings, breadings, marinades, and dipping sauces. Broaster Company’s frozen food offerings have also expanded to include more than just chicken.

For more information, visit us online at broaster.com
✨ Imagine having THIS on your menu ✨

🍗 Boneless Wings – with your favorite dipping sauce on the side 🧀 Mozzarella Sticks – Golden, gooey, and totally irresistible 🧅 Onion Rings – Crispy on the outside, soft on the inside

Learn more on how you can add these items to your location by visiting broaster.com/frozen-foods
#FAQFryDay: Who are Broaster Company’s Distributors? 

The #ChickenExperts know!
👇
Broaster Company distributors work around the world to be your resource for equipment, food, and everything dealing with Broaster Company and Genuine Broaster Chicken. Some of our distributors took a little time during one of our past trade shows to introduce themselves and tell you their favorite things about Broaster Company!

Meet some our distributors!

#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
POV When we hear Genuine Broaster Chicken being cooked!😍

#BetterBeBroaster #GenuineBroasterChicken
Have you tried cooking chicken tenders in the Broaster 2400 Pressure Fryer yet? 🤔

The 2400 is our large capacity, high efficiency pressure fryer for more food per hour, faster service, and greater sales! 

Broaster 2400 Pressure Fryer Features:
🔥 Fast and productive –specifically designed for high volume production, cooks up to 64 pieces of fresh bone-in chicken per load in as little as 11 minutes
🔥 Patented Cover Lift System –quick closing and opening single action sealing including a pressure-activated cover locking mechanism for safety and ease of use.
🔥 Proven round cooking well design – engineered for more uniform heat distribution, durability, and efficiency; no cold spots or corners. Large capacity provides more room for product, minimizes sticking, and produces delicious, superior quality food.
🔥 Easy to operate – SmartTouch™ full color touch screen with easy to navigate tab menu.
🔥 Unique Auto Comp™ feature –automatically adjusts cooking time to accommodate for varying sizes and temperatures of loads.

DM us to learn more about our Broaster Equipment!

#BetterBeBroaster