Broaster Buzz

Top 5 secrets to craveable chicken

Top 5 Secrets to Truly Craveable Chicken

When you’ve been supporting restaurant owners and managers for as long as we have (65 years and counting), you tend to notice certain patterns of success…like what it takes to consistently serve up high-quality, craveable chicken that keeps customers coming back for more. We thought to ourselves, “Why not take a closer look at these […]

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Genuine Broaster Chicken Packaging

Tailoring fried chicken programs for success amid pandemic

KANSAS CITY, MO. – Since coronavirus (COVID-19) rattled the country, consumers have been turning to comfort foods like fried chicken, leaving plenty of room for grocers to play up their fried chicken program offerings with a few adjustments to fit into the post-COVID-19 world. Packaging solutions  Reinforcing takeout and delivery strategies amid COVID-19 isn’t only […]

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Adding a signature menu item that helps make you an all star

How Signature Menu Items Drive Revenue During Quarantine…and Beyond!

No one could have predicted 2020 would forever be defined by a global pandemic, stay-at-home orders, and social distancing measures…but here we are. With a great magnitude of changes unfolding so rapidly (and without warning), the food service industry has had to adapt in a hurry. This has been a mighty challenge for local and […]

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#BetterBeBroaster

There’s not much a little Broasted Chicken can’t fix. 🍗😉 

Craving it now? Find a Genuine Broaster Chicken® location near you: https://broaster.com/store-locator/
Happy National Potato Day!🥔🤎

There's no better way to celebrate than with our new Farm Style Wedges. Crispy on the outside, fluffy on the inside, and packed with homestyle flavor, they're the perfect side dish for any menu.

Whether served alongside Genuine Broaster Chicken® or featured on their own, these wedges are sure to become a customer favorite. 🙌✨
Throwing it back to the 2026 @nationalrestaurantshow ! 🎥🍗

Chef Ken chatted with @calibbqmedia about Broaster Equipment and some of the delicious food items we showcased at the show. From equipment to menu solutions, the conversation highlights how Broaster Company helps operators serve quality food with confidence.

A big thank you to @calibbqmedia for creating this video and helping share our story!

And next up… the NACS Show! 🎉 Join us October 7–9 in Las Vegas and come visit us at Booth C4875. We’d love to see you there!
Myth vs. Fact

❌ Myth: Pressure frying makes food greasy. 
✅ Fact: Pressure frying can actually reduce oil absorption compared to traditional frying. 

By cooking under pressure, food retains moisture while developing the crispy texture customers love. Less oil absorption. 
More flavor. That's the power of pressure frying. 🔥🍗
A leader who helped shape Broaster Company into what it is today. 🤝⭐
 
Since becoming President & CEO in 2005, Jay Cipra has helped guide Broaster Company through years of growth, innovation, and success. Building on the foundation established in 1954, Broaster continues to expand its global market presence, strengthen foodservice partnerships, grow relationships with regional and national chain operators, and introduce new products and programs to support operators around the world.

Under Jay’s leadership, Broaster has expanded its equipment portfolio with innovations like the E-Series 24 Pressure Fryer, launched branded food programs including Broaster Express® and Rock County Smokehouse®, and invested in manufacturing automation to support continued growth.
 
Today, Broaster continues to build on its legacy of quality and innovation. Thank you, Jay, for your leadership, vision, and commitment to helping move the company, and the Broaster Brand, forward. 🍗
Sweet corn season is here, which means it's the perfect time for fresh menu inspiration.🔥🌽✨

Pressure Fried Mexican Street Corn takes a seasonal staple and turns it into a unique menu feature that's crispy, flavorful, and perfect for summer.

With Broaster Equipment, the menu possibilities are endless.
They say admitting it is the first step… 

but we’d rather say we’re just dedicated to supporting local operators daily. 😋🍗
What makes Genuine Broaster Chicken® different?🍗 

It starts with a process that's been perfected for over 70 years. Genuine Broaster Chicken is prepared using proprietary marinades and coatings, then pressure fried in a Broaster® Pressure Fryer to create the crispy texture and juicy flavor customers know and love. It's this unique combination of ingredients, equipment, and preparation that makes Genuine Broaster Chicken one of a kind.

That's why there's only one Genuine Broaster Chicken. 🙌
Not your typical smoker.🤤🔥🥩

The Smokaroma® Pressure Smoker helps operators create flavorful smoked menu items with less time and less hands-on labor than traditional smoking methods.

✅ Smoke up to 45 lbs. of ribs in under 90 minutes
✅ Hot smoke or cold smoke
✅ Reduce product shrinkage by up to 40%
✅ No basting, turning, or constant monitoring

From ribs and brisket to cheese and vegetables, the Smokaroma Pressure Smoker gives operators more ways to add unique smoked flavors to their menu. 🍖🧀🌽
The secret isn’t complicated: Prep. Cook. Serve. 🍗✨

Become a Genuine Broaster Chicken® Trademark Operator today and give customers a reason to keep coming back.
It's National Chicken Wing Day!🤤 🙌

Whether you're a flats fan or a drums fan, one thing we can all agree on is that a perfectly cooked wing is hard to beat.

Team Flats or Team Drums? Let us know below 👇
peak life experience🍽️🤩🍗

You haven’t lived until you’ve had Genuine Broaster  Chicken®. Find your nearest location with our store locator today! broaster.com/store-locator