Broaster Buzz

GBC employees holding up an award

Penny’s Kwik Stop Nationally Recognized as Golden Chicken Winner

Broaster® Company has named Penny’s Kwik Stop as the winner of the company’s prestigious Golden Chicken Award for Operator Excellence. The popular Iaeger convenience store is being acknowledged for providing customers with high quality Genuine Broaster Chicken® (GBC) for a memorable and delicious experience.

Each year Broaster Company presents its Golden Chicken Award to a select number of foodservice operators across the country to highlight their excellence and dedication to serving GBC.

Penny Lester, the owner of Penny’s Kwik Stop located in McDowell County, introduced GBC to local residents in May of 2017. Within the first year of introducing the chicken to the area, Lester increased food sales more than 20 percent.

Genuine Broaster Chicken is prepared with the freshest available chicken, proprietary ingredients and a distinctive cooking process. Pressure fried in a patented Broaster® Pressure Fryer, the final chicken product is tender, moist, crispy and not too greasy.

“Penny has rallied her customers around the Broasted Chicken experience,” says Jay Cipra, president & CEO of Broaster Company. “Her increase in chicken sales is not only impressive, but also shows the love that the residents of McDowell County have for our chicken. Stories like this make us proud to provide our operators a world-class product that people seek out to enjoy.”

Penny’s Kwik Stop serves 120 lbs. of chicken tenders per week as well as Broaster Foods wings and bone-in chicken and fresh potato wedges. Genuine Broaster Chicken’s new spicy chicken tenders are a top seller throughout the evening hours.
“Since serving Broaster chicken, we have generated loyal customers and have also received requests from local community organizations and churches for catering orders,” says Penny Lester, owner of Penny’s Kwik Stop. “Receiving the Golden Chicken Award is very exciting and will hopefully bring in a new batch of customers that have yet to try our chicken offerings.”

Visit Penny’s Kwik Stop in Iaeger, West Virginia, or on Facebook.

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About Our Trademark Food Program

In order to offer customers world-famous Genuine Broaster Chicken, operators must comply with the following requirements:

🔺Prepare your fresh chicken using our exclusive Chickite® or Supreme® Marinade or purchase Chickite Plus premarinated chicken and Slo-Bro® Coating
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