Broaster Buzz

GBC employees holding up an award

Penny’s Kwik Stop Nationally Recognized as Golden Chicken Winner

Broaster® Company has named Penny’s Kwik Stop as the winner of the company’s prestigious Golden Chicken Award for Operator Excellence. The popular Iaeger convenience store is being acknowledged for providing customers with high quality Genuine Broaster Chicken® (GBC) for a memorable and delicious experience.

Each year Broaster Company presents its Golden Chicken Award to a select number of foodservice operators across the country to highlight their excellence and dedication to serving GBC.

Penny Lester, the owner of Penny’s Kwik Stop located in McDowell County, introduced GBC to local residents in May of 2017. Within the first year of introducing the chicken to the area, Lester increased food sales more than 20 percent.

Genuine Broaster Chicken is prepared with the freshest available chicken, proprietary ingredients and a distinctive cooking process. Pressure fried in a patented Broaster® Pressure Fryer, the final chicken product is tender, moist, crispy and not too greasy.

“Penny has rallied her customers around the Broasted Chicken experience,” says Jay Cipra, president & CEO of Broaster Company. “Her increase in chicken sales is not only impressive, but also shows the love that the residents of McDowell County have for our chicken. Stories like this make us proud to provide our operators a world-class product that people seek out to enjoy.”

Penny’s Kwik Stop serves 120 lbs. of chicken tenders per week as well as Broaster Foods wings and bone-in chicken and fresh potato wedges. Genuine Broaster Chicken’s new spicy chicken tenders are a top seller throughout the evening hours.
“Since serving Broaster chicken, we have generated loyal customers and have also received requests from local community organizations and churches for catering orders,” says Penny Lester, owner of Penny’s Kwik Stop. “Receiving the Golden Chicken Award is very exciting and will hopefully bring in a new batch of customers that have yet to try our chicken offerings.”

Visit Penny’s Kwik Stop in Iaeger, West Virginia, or on Facebook.

#BetterBeBroaster

The Broaster Team is out at the Dot Innovations show in Houston sampling from our delicious ready to cook product line. Be sure to ask about case credits booked at the show! @dotfoodsofficial
Golden, crispy, and built for the lunch rush 🔥🥔

Our Savory Crunch Wedges deliver thick-cut Idaho potatoes coated in a bold, zesty pepper-seasoned crunch your customers will crave. Crispy on the outside, soft and fluffy on the inside—every bite hits.

✔️ Frozen & ready to cook
✔️ Quick cook time = faster service
✔️ Excellent hold time for peak hours

The perfect side to keep up with your busiest days without sacrificing quality or flavor. Now available nationwide through @dotfoodsofficial
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The Broaster Company enters a major chapter as it’s acquired by Alco Standard Corporation—a leader in premium foodservice equipment.

With this transition, the original four-man partnership comes to a close, and William Johnson steps in as the company’s first president, guiding the future of the brand. #BetterBeBroaster #BroasterHistory
Ask and you shall receive! Our team has been working hard at a new product launch. We are so excited to introduce our 🔥NEW Genuine Broaster Chicken Candle 🍗🕯️

Now you can enjoy that signature, craveable aroma anytime...no fryer required.

Available in:
Original, Spicy, and Nashville Hot 🌶️

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A moment for TWO of our favorites - Jumbo Popcorn Chicken and Jumbo Cajun Popcorn Chicken!

Our Popcorn Chicken lineup is one of the most versatile items we offer. You can serve them as an appetizer, a snack, as a wrap or sandwich, add into salads, and more! Contact your local distributor to get yours 👇
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What was Broaster up to in 1954? 👀

The Broaster Company was formed through a partnership between Tom Payne, Walter Blakely, Jerold Spates & Jack Vos.

We began selling our line of specialty foodservice equipment, accessories, and proprietary marinades & coatings through a nationwide distributor network.

We officially trademarked “Broaster” and “Broaster Foods,” protecting the brand for authorized distributors and licensed operators using Broaster Pressure Fryers and signature seasonings.

The foundation for a legacy was set in motion. 🔥 #BetterBeBroaster #BroasterHistory #BroasterFoods #Broaster #PressureFryer
Adding Genuine Broaster Chicken® to your menu isn’t just another item, it turns your location into a destination your customers intentionally go to. 🍗 With Broaster’s proven system, operators get a simple, consistent program that delivers juicy chicken with a signature crispy finish every time.

Why operators love it:
✅ Simple, repeatable process
✅ Built-in brand recognition
✅ Strong margins 
✅ A craveable product that drives repeat traffic

Why customers love it:
🍗 Fresh, hot, crispy chicken
🍗 A brand they trust
🍗 A craving that keeps them coming back

Looking to drive traffic and boost ticket averages? Genuine Broaster Chicken makes it easy. Contact us to learn more!