Broaster Buzz

Racer on Bike

Genuine Broaster Chicken to Title Sponsor KWR Ducati at Road America

TUCSON, Ariz. (May 24)— Kyle Wyman Racing (KWR) has announced that Genuine Broaster Chicken will title sponsor the team for the Road America event next weekend for round 4 of the 2019 MotoAmerica Superbike Championship. Wyman will ride the #33 Genuine Broaster Chicken/SC Project/KWR Ducati Panigale V4 R as the team comes fresh off a successful test at Pittsburgh International Race Complex.

The KWR team spent this past Monday and Tuesday in Pittsburgh sorting out their new Magneti Marelli electronics system provided by Ducati Corse, and had two days of testing as part of the Champions Riding School event being held. Wyman had help from an electronics engineer from Italy who came over to get the team on their way with the system, while testing tires for Dunlop.

“I couldn’t be happier with how our test went this past week at Pittsburgh,” Wyman said. “We were able to go faster than we did on my Yamaha last year, and I am still getting used to the bike and new electronics. We have a clear path to success with our new system and I’m looking forward to flying the flag for our new partner Genuine Broaster Chicken.”

Genuine Broaster Chicken announces partnership with Kyle Wyman Racing

The Broaster Company is pleased to announce a new partnership with Kyle Wyman Racing for two races in the 2019 MotoAmerica Superbike championship. While this is a last minute add to the Broaster Company’s Marketing and Sponsorship activities, the partnership with Kyle Wyman will be a positive result in Broaster’s continued public relations efforts.

“Over the last several years we have built a relationship with Kyle and are excited for his future success and new partnership with Ducati North America, as there is unlimited potential for Kyle and his racing team,” said Jay Cipra, CEO of The Broaster Company.

“Broaster has chosen to be the title sponsor for races in Wisconsin as it is where Broaster Chicken was founded, and Pittsburgh as it is a very strong marketplace for our programs and wide array of products,” Cipra added. “In addition, we appreciate the continuous efforts shown by MotoAmerica in the growth of Superbike racing in the U.S. and also their strong support of series and team sponsors.”

Broaster Company has been the leading manufacturer in high-quality Pressure Fryers, a licensed branded program, delicious foods and specialty foodservice equipment to the industry for over 60 years. Headquartered in Beloit, Wis., Broaster markets their products through a responsive global network of authorized distributors. The company also markets and licenses its Genuine Broaster Chicken® product and the Broaster Express™ food program worldwide to a wide range of foodservice operations.

The Broaster name is synonymous with quality and continuously earns that reputation with durable equipment manufactured in the USA by a skilled team of craftsmen. Broaster Company is committed to providing the most efficient, durable and easy-to-use equipment the industry has to offer. Their patented round cooking well and highly efficient heating process means more dollars in an operator’s pocket compared with competitive equipment. Their equipment is proven, every day, in thousands of kitchens and foodservice establishments worldwide, and you can count on Broaster Equipment to deliver quality results, fast.

Courtesy of Kyle Wyman Racing

#BetterBeBroaster

It’s snowing in Beloit, Wisconsin today! ❄️☃️ What’s the weather like where you’re located?
Best Mozzarella Sticks on the market? Easily Broaster ones! Our cheese pull doesn't lie 🧀

Made with real Mozzarella, Parmesan and Romano. These cheese sticks are coated with a light breading that will bring your customers back again and again. ✨ Ready to cook in minutes—perfect for appetizers, sides, or quick grab ‘n go!

Now available nationwide through Dot Foods.

#BetterBeBroaster #CheeseLovers #AppetizerGoals #MozzarellaSticks #ConvenienceStoreReady
Please join us in welcoming Lance Ellis to Broaster Company as our new National Sales Manager! ✨

Lance brings extensive experience in foodservice manufacturing and distribution, with a proven track record in domestic and international sales leadership, national account management, and organizational development. His background aligns seamlessly with the Broaster Company commitment to delivering innovative, high-performance solutions to operators worldwide.

In his role, Lance will lead national sales initiatives and support strategic growth across Broaster’s portfolio of pressure fryers, ventless solutions, and ready to cook menu items, while strengthening key partnerships and expanding Genuine Broaster Chicken and Broaster Express branded programs. 🍗

Lance is known for his relationship-driven leadership style, ability to align teams around shared goals, and focus on long-term customer success. We’re excited to have him on board as we continue expanding our reach and delivering value to foodservice operators globally.

Welcome to the team, Lance! 🎉
It starts with a rush. Lunch crowd building. Dinner just around the corner. 🕒🔥

You need something that cooks fast, holds strong, and keeps customers coming back.

Enter our Broaster Foods Boneless Buffalo Wings. Made from 100% breast meat, marinated for flavor, and coated in our proprietary breading—every piece fries up moist, crispy, and crave-worthy. Bigger-than-average portions mean better plate coverage and better value.

From c-stores and bars to restaurants and arenas, these wings fit any operation:
✔️ Easy to prep
✔️ Consistent results
✔️ Great quality product

Now available nationwide through @dotfoodsofficial
Happy New Year from Broaster Company! ✨
We’re grateful for everything 2025 has brought — the challenges, the wins, and everything in between. ❤️

A huge thank you to our distributors, operators, families, and friends for being part of our journey.
One thing’s for sure… in 2026, we want to eat more Genuine Broaster Chicken! 🐔 #BetterBeBroaster
Last week, our team came together to spread some holiday cheer ♥️🎄

We sponsored a family for Christmas this year. Our team raised a grand total of $1,247! ✨

Because of our team’s generosity, we were able to fulfill every item on our sponsored family’s wishlist and get additional gifts for The Salvation Army 🎁

We are so proud of our team who came together to make this season brighter for a family in our community.
Yesterday we celebrated “the most Broasterful time of the year” with an afternoon full of good food, friendly competition, and holiday cheer! 🎄✨

We enjoyed lunch from Hoffman House 🍽️ a dessert bake-off 🍰🍪 5 silent auction winners 🎅 a 50/50 raffle 💰 and special gifts for our employees 🎁 We are so grateful for this team! ❤️ #BetterBeBroaster
We love a loyal Genuine Broaster Chicken fan! ❤️ But can anyone beat 62 years of enjoying our chicken pressure-fried to perfection? Tell us—how long have you been eating Genuine Broaster Chicken? #BetterBeBroaster
Jumbo Corn Dogs are here! Have you added them to your menu yet? Made with a premium pork & beef frank and coated in a sweet cornmeal batter, these Jumbo Corn Dogs cook up with a perfectly crispy outside—whether in your pressure fryer or ventless fryer. Now available nationwide through @dotfoodsofficial
Did you know? ✨ Most of our Genuine Broaster Chicken locations offer catering! Grab your favorite chicken and sides for your holiday parties, company events, and more. 🍗 Find a store at broaster.com