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Racer on Bike

Genuine Broaster Chicken to Title Sponsor KWR Ducati at Road America

TUCSON, Ariz. (May 24)— Kyle Wyman Racing (KWR) has announced that Genuine Broaster Chicken will title sponsor the team for the Road America event next weekend for round 4 of the 2019 MotoAmerica Superbike Championship. Wyman will ride the #33 Genuine Broaster Chicken/SC Project/KWR Ducati Panigale V4 R as the team comes fresh off a successful test at Pittsburgh International Race Complex.

The KWR team spent this past Monday and Tuesday in Pittsburgh sorting out their new Magneti Marelli electronics system provided by Ducati Corse, and had two days of testing as part of the Champions Riding School event being held. Wyman had help from an electronics engineer from Italy who came over to get the team on their way with the system, while testing tires for Dunlop.

“I couldn’t be happier with how our test went this past week at Pittsburgh,” Wyman said. “We were able to go faster than we did on my Yamaha last year, and I am still getting used to the bike and new electronics. We have a clear path to success with our new system and I’m looking forward to flying the flag for our new partner Genuine Broaster Chicken.”

Genuine Broaster Chicken announces partnership with Kyle Wyman Racing

The Broaster Companyis pleased to announce a new partnership with Kyle Wyman Racing for two races in the 2019 MotoAmerica Superbike championship. While this is a last minute add to the Broaster Company’s Marketing and Sponsorship activities, the partnership with Kyle Wyman will be a positive result in Broaster’s continued public relations efforts.

“Over the last several years we have built a relationship with Kyle and are excited for his future success and new partnership with Ducati North America, as there is unlimited potential for Kyle and his racing team,” said Jay Cipra, CEO of The Broaster Company.

“Broaster has chosen to be the title sponsor for races in Wisconsin as it is where Broaster Chicken was founded, and Pittsburgh as it is a very strong marketplace for our programs and wide array of products,” Cipra added. “In addition, we appreciate the continuous efforts shown by MotoAmerica in the growth of Superbike racing in the U.S. and also their strong support of series and team sponsors.”

Broaster Company has been the leading manufacturer in high-quality Pressure Fryers, a licensed branded program, delicious foods and specialty foodservice equipment to the industry for over 60 years. Headquartered in Beloit, Wis., Broaster markets their products through a responsive global network of authorized distributors. The company also markets and licenses its Genuine Broaster Chicken® product and the Broaster Express™ food program worldwide to a wide range of foodservice operations.

The Broaster name is synonymous with quality and continuously earns that reputation with durable equipment manufactured in the USA by a skilled team of craftsmen. Broaster Company is committed to providing the most efficient, durable and easy-to-use equipment the industry has to offer. Their patented round cooking well and highly efficient heating process means more dollars in an operator’s pocket compared with competitive equipment. Their equipment is proven, every day, in thousands of kitchens and foodservice establishments worldwide, and you can count on Broaster Equipment to deliver quality results, fast.

Courtesy of Kyle Wyman Racing


We will never, ever say no to some Broaster Chicken 😍

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Those words are like music to our ears! 🎶

DM us for the full video of some of our fav reactions!

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Our 3rd style and newest addition to the Genuine Broaster Chicken line up, are our Genuine Broaster Chicken Tenders! 

💥 What sets Tenders apart from the 8 piece cut products is that the tenders are premarinated & then flash frozen in easy to use bags featuring a long shelf life. 

💥 Operators simply slack out the tenders & then bread using our flavorful Slo-Bro Tenders Coating & process & drop directly into their Broaster Pressure Fryer.

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Why Broaster’s Ventless Fryers?

Here’s what we’ve got to say 👇

The footprint of our Ventless Fryer is the perfect size! It's easy to use, not just to operate, but also to clean & maintain, it’s very intuitive, & it has the smarttouch control panel.

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Broaster Chicken goes fast at NRA! But how fast is fast?💥

🔺Fun Fact: 8,140 pieces of bone in chicken were served at NRA!

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#FAQFryDay: How Do I Get Started?

The #ChickenExperts know!
Call us at 800-365-8278 and let’s talk chicken!

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There Is Only One #GenuineBroasterChicken! ☝️

Not long after L.A.M Phelan began manufacturing the first Broaster Pressure Fryers that Genuine Broaster Chicken began gaining notoriety as an ideal solution for Wisconsin Supper Clubs looking to serve signature menu items.

As years went on, we began serving a variety of new food service operators with increasing demands for faster, more portable menu options. As we grew, we expanded our line of Broaster Foods coatings & marinades to include new ingredients that could be used to pressure fry fish, vegetables, beef, & pork products.

To keep up with these newfound needs, we introduced a full line-up of frozen foods under the Broaster Recipe label in the 1990s, so operators could expand their menus & serve high-quality items with greater convenience.

Check out our Ventless Countertop Fryers with Smarttouch!

Our compact ventless fryers fit virtually any countertop & since they are self-venting, they do not require a hood to operate.

Safety Features include:
💥Built in fire-suppression system
💥Resettable high-temp limit switch
💥Auto-lift feature that raises and lowers the basket

#GenuineBroasterChicken #BetterBeBroaster
It's not JUST fried chicken... It's more tender, juicier, & better than ordinary fried chicken! 🤗

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Another style of our Genuine Broaster Chicken is our Genuine Broaster Chicken Spicy 🔥

Based on our original recipe, Genuine Broaster Chicken Spicy uses an Extra Spicy Slo-Bro coating to kick the heat up. It has the same light coating you know and love from Genuine Broaster Chicken and answers the need for those who crave something a little on the hotter side!

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That's a Wrap on The 2024 @nationalrestaurantshow ! 💥

Thank you to everyone who came to see us at the 2024 National Restaurant Association Show in Chicago! We met a lot of great people, served more than 4,000 pounds of food, and had a blast doing it! 

We'll see ya next year!

#GenuineBroasterChicken #BetterBeBroaster
Where the good times happen & the BEST chicken is made 😏

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One style of our Genuine Broaster Chicken is our Original Broaster Chicken!

A customer favorite for 65 years, this is the same recipe LAM Phalen developed back in 1954. 

🔺 Fresh, 8 piece cut chicken is marinated in Chickite marinade & lightly coated with Slo-Bro coating
🔺 This is one of the only chicken programs on the market with a bread ahead coating process
🔺 Operators can bread in the morning & simply drop in their Broaster Pressure Fryer as needed
🔺 This speeds up the cooking process & allows higher throughput during peak periods
🔺 Provides customers with a lightly coated product that has a crisp coating without being too crunchy

#GenuineBroasterChicken #BetterBeBroaster
A little bit about our history and how Broaster Pressure Fryers changed the game! 💥

Our founder, L.A.M. Phalen invented & patented the first commercial pressure fryer in 1954! Drawing heavily upon his knowledge of pressure cooking & deep frying, he combined the two processes into a single, commercial cooking appliance.

Resulting in a process so revolutionary & so special, it required its own name: Broasting®. He began manufacturing the first Broaster Pressure Fryers under the moniker of Flavor Fast Foods, Inc. and from this platform, Broaster Company was hatched  in 1956!

#GenuineBroasterChicken #BetterBeBroaster