Broaster Buzz

Racer on Bike

Genuine Broaster Chicken to Title Sponsor KWR Ducati at Road America

TUCSON, Ariz. (May 24)— Kyle Wyman Racing (KWR) has announced that Genuine Broaster Chicken will title sponsor the team for the Road America event next weekend for round 4 of the 2019 MotoAmerica Superbike Championship. Wyman will ride the #33 Genuine Broaster Chicken/SC Project/KWR Ducati Panigale V4 R as the team comes fresh off a successful test at Pittsburgh International Race Complex.

The KWR team spent this past Monday and Tuesday in Pittsburgh sorting out their new Magneti Marelli electronics system provided by Ducati Corse, and had two days of testing as part of the Champions Riding School event being held. Wyman had help from an electronics engineer from Italy who came over to get the team on their way with the system, while testing tires for Dunlop.

“I couldn’t be happier with how our test went this past week at Pittsburgh,” Wyman said. “We were able to go faster than we did on my Yamaha last year, and I am still getting used to the bike and new electronics. We have a clear path to success with our new system and I’m looking forward to flying the flag for our new partner Genuine Broaster Chicken.”

Genuine Broaster Chicken announces partnership with Kyle Wyman Racing

The Broaster Company is pleased to announce a new partnership with Kyle Wyman Racing for two races in the 2019 MotoAmerica Superbike championship. While this is a last minute add to the Broaster Company’s Marketing and Sponsorship activities, the partnership with Kyle Wyman will be a positive result in Broaster’s continued public relations efforts.

“Over the last several years we have built a relationship with Kyle and are excited for his future success and new partnership with Ducati North America, as there is unlimited potential for Kyle and his racing team,” said Jay Cipra, CEO of The Broaster Company.

“Broaster has chosen to be the title sponsor for races in Wisconsin as it is where Broaster Chicken was founded, and Pittsburgh as it is a very strong marketplace for our programs and wide array of products,” Cipra added. “In addition, we appreciate the continuous efforts shown by MotoAmerica in the growth of Superbike racing in the U.S. and also their strong support of series and team sponsors.”

Broaster Company has been the leading manufacturer in high-quality Pressure Fryers, a licensed branded program, delicious foods and specialty foodservice equipment to the industry for over 60 years. Headquartered in Beloit, Wis., Broaster markets their products through a responsive global network of authorized distributors. The company also markets and licenses its Genuine Broaster Chicken® product and the Broaster Express™ food program worldwide to a wide range of foodservice operations.

The Broaster name is synonymous with quality and continuously earns that reputation with durable equipment manufactured in the USA by a skilled team of craftsmen. Broaster Company is committed to providing the most efficient, durable and easy-to-use equipment the industry has to offer. Their patented round cooking well and highly efficient heating process means more dollars in an operator’s pocket compared with competitive equipment. Their equipment is proven, every day, in thousands of kitchens and foodservice establishments worldwide, and you can count on Broaster Equipment to deliver quality results, fast.

Courtesy of Kyle Wyman Racing

#BetterBeBroaster

Celebrating 2 Years with Broaster! 🎉🐔🥳

Today we're recognizing TJ and thanking him for two years of dedication, teamwork, and commitment to our customers and fellow employees.

When asked about his favorite memory at Broaster, TJ reflected on the incredible teamwork that goes into meeting customer needs:

"My favorite memory so far is the teamwork put in to meet customer requests on time! We really pull together to take care of our customers."

And his favorite part of the job?

"Being a contributor within the organization and helping others succeed in what they do. When one of us succeeds, we all succeed." #OnTheRoof

TJ's team-first attitude and willingness to support those around him embody what makes Broaster special. Thank you for all you do, TJ. We appreciate your contributions and are excited to celebrate this milestone with you!

Join us in congratulating TJ on his 2-year anniversary!🌟👏
National Fried Chicken Day calls for the best. 🍗

For generations, Genuine Broaster Chicken has delivered the crispy texture, juicy flavor, and quality that customers keep coming back for. Today, we’re celebrating the chicken that started it all.

Happy National Fried Chicken Day from Broaster Company!
Happy Fourth of July from Broaster Company!❤️🤍💙

Today, we’re celebrating freedom, family, and the food that brings people together. Whether you’re gathering for a backyard barbecue, community event, or holiday meal, we’re honored to be part of your tradition.

To find where you can purchase Genuine Broaster Chicken, use our store locator: https://broaster.com/store-locator/

Wishing you a safe and happy Independence Day filled with great food and great company!
Leftover Genuine Broaster Chicken? Turn it into tomorrow's lunch! 🥗

Shred up your leftover chicken and add it to your favorite salad for a quick, delicious protein boost. Fresh, flavorful, and a great way to make every bite count.

How do you use your leftover Genuine Broaster Chicken? Let us know in the comments! 🍗
Why do operators love the Broaster Equipment? 🔧🍗

Built for performance, consistency, and safety, the Broaster pressure fryers help operators deliver high-quality food day after day. With programmable cooking profiles, automatic time adjustments, and an integrated filtration system, it’s designed to maximize efficiency while maintaining the quality customers expect.

Reliable. Efficient. Trusted by operators everywhere.
This or That? 👀

Are you choosing the classic crowd-pleaser or turning up the heat?

🍗 Jumbo Popcorn Chicken – made with delicious whole white meat chicken and perfect for sharing.

🌶️ Jumbo Cajun Popcorn Chicken – all the quality you love with a bold Louisiana-style kick.

Which one is a top seller at your location? We would love to hear!
Your customers will thank you. 🙌🏻🐔

When you add the Genuine Broaster Chicken® food program to your menu, you’re serving more than just fried chicken. You’re serving the flavor, quality, and reputation people keep coming back for.
Happy National Onion Ring Day!🧅✨

Our Beer Battered Onion Rings start with whole slices of sweet Spanish onions and finish with a crispy, golden beer batter coating that keeps customers coming back for more.

Reach out to us today to learn more about our frozen foods!
Let's start at the beginning.🍗💡🕰️

Before Broaster® became a trusted name in foodservice, there was L.A.M. Phelan, an inventor driven by innovation. In 1954, he introduced the Broaster® Pressure Fryer, pioneering a cooking method that delivered crispy, juicy chicken while improving efficiency in the kitchen.

More than 70 years later, his invention is still helping operators serve great food every day. Innovation starts with an idea.
MYTH: Frozen food means lower quality.❌
FACT: High-quality frozen products help ensure consistency, reduce waste, and simplify kitchen operations. Starting with a ready-to-cook program doesn't mean sacrificing quality, it means serving great food with greater efficiency.✅

Broaster Express® is the perfect example, delivering the taste, quality, and convenience operators need to keep customers coming back for more.🍗

 Less waste. More consistency. Happy customers.
At some point, you’ve just got to let the chicken do the talking. 🍗✨

The crispy coating. The juicy chicken. The flavor.

Ready to see what the hype is about? Visit our website to find Genuine Broaster Chicken® near you.
Happy National Herbs & Spices Day! 🌶️

When people think of Broaster®, they often think of chicken—but our seasonings bring bold flavor to so much more.

Turn up the heat with Nashville Hot. With the perfect balance of flavor and spice, it's an easy way to add a fiery kick to chicken, sandwiches, wedges, fries, and more.

What would you try with Nashville Hot Spice? 🔥👇
Did You Know? 🤔🍗

Pressure frying does more than cook chicken, it helps seal in moisture!

By cooking under pressure in a sealed environment, natural juices stay locked inside the chicken instead of escaping during the cooking process. The result? Chicken that's juicier, more tender, and packed with flavor in every bite. 😋

Ready to elevate your operation with pressure frying? Reach out to us today to learn more about our Broaster® Pressure Fryers.🍗