Broaster Buzz

Racer on Bike

Genuine Broaster Chicken to Title Sponsor KWR Ducati at Road America

TUCSON, Ariz. (May 24)— Kyle Wyman Racing (KWR) has announced that Genuine Broaster Chicken will title sponsor the team for the Road America event next weekend for round 4 of the 2019 MotoAmerica Superbike Championship. Wyman will ride the #33 Genuine Broaster Chicken/SC Project/KWR Ducati Panigale V4 R as the team comes fresh off a successful test at Pittsburgh International Race Complex.

The KWR team spent this past Monday and Tuesday in Pittsburgh sorting out their new Magneti Marelli electronics system provided by Ducati Corse, and had two days of testing as part of the Champions Riding School event being held. Wyman had help from an electronics engineer from Italy who came over to get the team on their way with the system, while testing tires for Dunlop.

“I couldn’t be happier with how our test went this past week at Pittsburgh,” Wyman said. “We were able to go faster than we did on my Yamaha last year, and I am still getting used to the bike and new electronics. We have a clear path to success with our new system and I’m looking forward to flying the flag for our new partner Genuine Broaster Chicken.”

Genuine Broaster Chicken announces partnership with Kyle Wyman Racing

The Broaster Companyis pleased to announce a new partnership with Kyle Wyman Racing for two races in the 2019 MotoAmerica Superbike championship. While this is a last minute add to the Broaster Company’s Marketing and Sponsorship activities, the partnership with Kyle Wyman will be a positive result in Broaster’s continued public relations efforts.

“Over the last several years we have built a relationship with Kyle and are excited for his future success and new partnership with Ducati North America, as there is unlimited potential for Kyle and his racing team,” said Jay Cipra, CEO of The Broaster Company.

“Broaster has chosen to be the title sponsor for races in Wisconsin as it is where Broaster Chicken was founded, and Pittsburgh as it is a very strong marketplace for our programs and wide array of products,” Cipra added. “In addition, we appreciate the continuous efforts shown by MotoAmerica in the growth of Superbike racing in the U.S. and also their strong support of series and team sponsors.”

Broaster Company has been the leading manufacturer in high-quality Pressure Fryers, a licensed branded program, delicious foods and specialty foodservice equipment to the industry for over 60 years. Headquartered in Beloit, Wis., Broaster markets their products through a responsive global network of authorized distributors. The company also markets and licenses its Genuine Broaster Chicken® product and the Broaster Express™ food program worldwide to a wide range of foodservice operations.

The Broaster name is synonymous with quality and continuously earns that reputation with durable equipment manufactured in the USA by a skilled team of craftsmen. Broaster Company is committed to providing the most efficient, durable and easy-to-use equipment the industry has to offer. Their patented round cooking well and highly efficient heating process means more dollars in an operator’s pocket compared with competitive equipment. Their equipment is proven, every day, in thousands of kitchens and foodservice establishments worldwide, and you can count on Broaster Equipment to deliver quality results, fast.

Courtesy of Kyle Wyman Racing

#BetterBeBroaster

#FAQFryDay: Can you make Genuine Broasted Chicken at home?

The #ChickenExperts know!
👇
No, true Genuine Broasted Chicken is cooked in a commercial grade pressure fryer, manufactured by Broaster Company, using  Broaster Company proprietary ingredients and signing a Trademark Agreement to advertise it as Genuine Broasted Chicken.

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Nice & Crispy!
🎶 Those words are music to our ears.

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We're going all in on #WingWednesday this week. Want to join us?

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~ Executing the rollout of our Ventless Fryer in 200+ locations in about 6 months ~

Broaster Ventless Fryer Features:
- Plug and play for operator
- Customized fryer display
- Fryers were pre-programmed with cook times and temperatures
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Want to become an operator?

Broaster is your one-source solution for your foodservice needs. Known in the industry for holding the patent for the first commercial pressure fryer, Broaster has evolved beyond just an equipment manufacturer to a leader in branded food programs. 

Not sure which program is right for you? #BetterBeBroaster #BroasterChicken
Contact us and we can recommend what program fits best based on your needs.
TGIF!!

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We're getting ready for the 2024 National Restaurant Association Show at McCormick Place in May!

Come see us at Booth 3801 for demos and tasty #GenuineBroasterChicken. And the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G. #BetterBeBroaster
Broaster Legacy Series -- Tried. True. Tested.

Our state-of-the-art pressure fryers cook foods under controlled pressure in a sealed environment resulting in:

🔴 More tender, juicy and flavorful foods
🔴 Less oil absorption and reduced overall oil usage
🔴 Greater food production per machine for a better ROI

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OPERATOR SPOTLIGHT

Checkout these two Broaster Pressure Fryers!
The American Legion in Mattoon, Illinois has had one of their pressure fryers since 1985 and recently got a second one installed. 

We love when our operators expand with a new machine that works right alongside their original machine. #GenuineBroasterChicken #BetterBeBroaster
National #BeerDay calls for some #GenuineBroasterChicken and a cold one!

🍻 Cheers! #BetterBeBroaster
#FAQFryDay: What is the difference between Broasted and fried chicken?

The #ChickenExperts know!
👇
Broasted chicken is battered and cooked in oil as well, but deep fried in a pressure cooker. It instantly locks in all the juices by immersion process cooking all sides of meat and once. One of the main differences between baking and frying is the heat source used to cook the food.

Broasted chicken is a trademark of the Broaster Company because we were the first to the bring pressure-fried, proprietary marinated chicken to the market and trademark the result!  If it sounds familiar, KFC claims a secret recipe for pressure-fried chicken as well, but cannot call it Broasted chicken because they don’t own the trademark.  The Broaster Company does partner with operators to serve Broasted chicken by following our program, using Broaster pressure fryers, and Broaster proprietary ingredients. #BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Craving #GenuineBroasterChicken?

Find some fresh, juicy, crispy pressure fried chicken near you on our store locator on our website! #BetterBeBroaster
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