Broaster Buzz

Racer on Bike

Genuine Broaster Chicken to Title Sponsor KWR Ducati at Road America

TUCSON, Ariz. (May 24)— Kyle Wyman Racing (KWR) has announced that Genuine Broaster Chicken will title sponsor the team for the Road America event next weekend for round 4 of the 2019 MotoAmerica Superbike Championship. Wyman will ride the #33 Genuine Broaster Chicken/SC Project/KWR Ducati Panigale V4 R as the team comes fresh off a successful test at Pittsburgh International Race Complex.

The KWR team spent this past Monday and Tuesday in Pittsburgh sorting out their new Magneti Marelli electronics system provided by Ducati Corse, and had two days of testing as part of the Champions Riding School event being held. Wyman had help from an electronics engineer from Italy who came over to get the team on their way with the system, while testing tires for Dunlop.

“I couldn’t be happier with how our test went this past week at Pittsburgh,” Wyman said. “We were able to go faster than we did on my Yamaha last year, and I am still getting used to the bike and new electronics. We have a clear path to success with our new system and I’m looking forward to flying the flag for our new partner Genuine Broaster Chicken.”

Genuine Broaster Chicken announces partnership with Kyle Wyman Racing

The Broaster Company is pleased to announce a new partnership with Kyle Wyman Racing for two races in the 2019 MotoAmerica Superbike championship. While this is a last minute add to the Broaster Company’s Marketing and Sponsorship activities, the partnership with Kyle Wyman will be a positive result in Broaster’s continued public relations efforts.

“Over the last several years we have built a relationship with Kyle and are excited for his future success and new partnership with Ducati North America, as there is unlimited potential for Kyle and his racing team,” said Jay Cipra, CEO of The Broaster Company.

“Broaster has chosen to be the title sponsor for races in Wisconsin as it is where Broaster Chicken was founded, and Pittsburgh as it is a very strong marketplace for our programs and wide array of products,” Cipra added. “In addition, we appreciate the continuous efforts shown by MotoAmerica in the growth of Superbike racing in the U.S. and also their strong support of series and team sponsors.”

Broaster Company has been the leading manufacturer in high-quality Pressure Fryers, a licensed branded program, delicious foods and specialty foodservice equipment to the industry for over 60 years. Headquartered in Beloit, Wis., Broaster markets their products through a responsive global network of authorized distributors. The company also markets and licenses its Genuine Broaster Chicken® product and the Broaster Express™ food program worldwide to a wide range of foodservice operations.

The Broaster name is synonymous with quality and continuously earns that reputation with durable equipment manufactured in the USA by a skilled team of craftsmen. Broaster Company is committed to providing the most efficient, durable and easy-to-use equipment the industry has to offer. Their patented round cooking well and highly efficient heating process means more dollars in an operator’s pocket compared with competitive equipment. Their equipment is proven, every day, in thousands of kitchens and foodservice establishments worldwide, and you can count on Broaster Equipment to deliver quality results, fast.

Courtesy of Kyle Wyman Racing

#BetterBeBroaster

Myth vs. Fact

❌ Myth: Pressure frying makes food greasy. 
✅ Fact: Pressure frying can actually reduce oil absorption compared to traditional frying. 

By cooking under pressure, food retains moisture while developing the crispy texture customers love. Less oil absorption. 
More flavor. That's the power of pressure frying. 🔥🍗
A leader who helped shape Broaster Company into what it is today. 🤝⭐
 
Since becoming President & CEO in 2005, Jay Cipra has helped guide Broaster Company through years of growth, innovation, and success. Building on the foundation established in 1954, Broaster continues to expand its global market presence, strengthen foodservice partnerships, grow relationships with regional and national chain operators, and introduce new products and programs to support operators around the world.

Under Jay’s leadership, Broaster has expanded its equipment portfolio with innovations like the E-Series 24 Pressure Fryer, launched branded food programs including Broaster Express® and Rock County Smokehouse®, and invested in manufacturing automation to support continued growth.
 
Today, Broaster continues to build on its legacy of quality and innovation. Thank you, Jay, for your leadership, vision, and commitment to helping move the company, and the Broaster Brand, forward. 🍗
Sweet corn season is here, which means it's the perfect time for fresh menu inspiration.🔥🌽✨

Pressure Fried Mexican Street Corn takes a seasonal staple and turns it into a unique menu feature that's crispy, flavorful, and perfect for summer.

With Broaster Equipment, the menu possibilities are endless.
They say admitting it is the first step… 

but we’d rather say we’re just dedicated to supporting local operators daily. 😋🍗
What makes Genuine Broaster Chicken® different?🍗 

It starts with a process that's been perfected for over 70 years. Genuine Broaster Chicken is prepared using proprietary marinades and coatings, then pressure fried in a Broaster® Pressure Fryer to create the crispy texture and juicy flavor customers know and love. It's this unique combination of ingredients, equipment, and preparation that makes Genuine Broaster Chicken one of a kind.

That's why there's only one Genuine Broaster Chicken. 🙌
Not your typical smoker.🤤🔥🥩

The Smokaroma® Pressure Smoker helps operators create flavorful smoked menu items with less time and less hands-on labor than traditional smoking methods.

✅ Smoke up to 45 lbs. of ribs in under 90 minutes
✅ Hot smoke or cold smoke
✅ Reduce product shrinkage by up to 40%
✅ No basting, turning, or constant monitoring

From ribs and brisket to cheese and vegetables, the Smokaroma Pressure Smoker gives operators more ways to add unique smoked flavors to their menu. 🍖🧀🌽
The secret isn’t complicated: Prep. Cook. Serve. 🍗✨

Become a Genuine Broaster Chicken® Trademark Operator today and give customers a reason to keep coming back.
It's National Chicken Wing Day!🤤 🙌

Whether you're a flats fan or a drums fan, one thing we can all agree on is that a perfectly cooked wing is hard to beat.

Team Flats or Team Drums? Let us know below 👇
peak life experience🍽️🤩🍗

You haven’t lived until you’ve had Genuine Broaster  Chicken®. Find your nearest location with our store locator today! broaster.com/store-locator
From fryer to plate, crispy never looked so good. 🥔🍟

Made from premium Idaho potatoes and coated in a savory pepper seasoning, our Savory Crunch Wedges deliver a crispy bite every time. Quick to cook and built to hold, they're the perfect side for any busy operation.

Ready to add some crunch to your menu?
The perfect pair does exist.🌶️🥤

Nashville Hot Tenders with just the right amount of heat, paired with an ice-cold, crispy coke for the ultimate flavor combo. 🍗🔥

Who else is craving this duo?
A landmark of Broaster Company. 🏗️🤝

In 1997, ground was broken on what would become our administration and training facility. Today, nearly three decades later, this building remains the heart of our operations.✨💡

It's home to our administrative team and our training kitchen, where operators from around the world come to learn the Broaster process firsthand. This facility stands as a reminder of our ongoing commitment to quality, training, and customer success.
The vision? 🙌🏻👀

A box full of Genuine Broaster Chicken🤩🍗