Broaster Buzz

Racer on Bike

Genuine Broaster Chicken to Title Sponsor KWR Ducati at Road America

TUCSON, Ariz. (May 24)— Kyle Wyman Racing (KWR) has announced that Genuine Broaster Chicken will title sponsor the team for the Road America event next weekend for round 4 of the 2019 MotoAmerica Superbike Championship. Wyman will ride the #33 Genuine Broaster Chicken/SC Project/KWR Ducati Panigale V4 R as the team comes fresh off a successful test at Pittsburgh International Race Complex.

The KWR team spent this past Monday and Tuesday in Pittsburgh sorting out their new Magneti Marelli electronics system provided by Ducati Corse, and had two days of testing as part of the Champions Riding School event being held. Wyman had help from an electronics engineer from Italy who came over to get the team on their way with the system, while testing tires for Dunlop.

“I couldn’t be happier with how our test went this past week at Pittsburgh,” Wyman said. “We were able to go faster than we did on my Yamaha last year, and I am still getting used to the bike and new electronics. We have a clear path to success with our new system and I’m looking forward to flying the flag for our new partner Genuine Broaster Chicken.”

Genuine Broaster Chicken announces partnership with Kyle Wyman Racing

The Broaster Company is pleased to announce a new partnership with Kyle Wyman Racing for two races in the 2019 MotoAmerica Superbike championship. While this is a last minute add to the Broaster Company’s Marketing and Sponsorship activities, the partnership with Kyle Wyman will be a positive result in Broaster’s continued public relations efforts.

“Over the last several years we have built a relationship with Kyle and are excited for his future success and new partnership with Ducati North America, as there is unlimited potential for Kyle and his racing team,” said Jay Cipra, CEO of The Broaster Company.

“Broaster has chosen to be the title sponsor for races in Wisconsin as it is where Broaster Chicken was founded, and Pittsburgh as it is a very strong marketplace for our programs and wide array of products,” Cipra added. “In addition, we appreciate the continuous efforts shown by MotoAmerica in the growth of Superbike racing in the U.S. and also their strong support of series and team sponsors.”

Broaster Company has been the leading manufacturer in high-quality Pressure Fryers, a licensed branded program, delicious foods and specialty foodservice equipment to the industry for over 60 years. Headquartered in Beloit, Wis., Broaster markets their products through a responsive global network of authorized distributors. The company also markets and licenses its Genuine Broaster Chicken® product and the Broaster Express™ food program worldwide to a wide range of foodservice operations.

The Broaster name is synonymous with quality and continuously earns that reputation with durable equipment manufactured in the USA by a skilled team of craftsmen. Broaster Company is committed to providing the most efficient, durable and easy-to-use equipment the industry has to offer. Their patented round cooking well and highly efficient heating process means more dollars in an operator’s pocket compared with competitive equipment. Their equipment is proven, every day, in thousands of kitchens and foodservice establishments worldwide, and you can count on Broaster Equipment to deliver quality results, fast.

Courtesy of Kyle Wyman Racing

#BetterBeBroaster

Looking to add something new to your menu?💡🍗

Our Jumbo Popcorn Chicken is a delicious, easy-to-love addition that customers will crave! Crispy, bite-sized, and perfect for snacking, sharing, or building a meal around. 

Ready to add a new customer favorite to your menu? Reach out to our team to learn more!
Welcome to NACS 2026! 🎉

We’re gearing up for Day 2 and can’t wait to see you at Booth #C4875. Stop by to explore our equipment, solutions and grab a sample of Genuine Broaster Chicken® 🍗
Meet the faces behind Broaster Company! 👋 

Visit us at Booth #C4875 during NACS 2026 to connect with our team, ask questions, and discover what’s new. We can’t wait to see you there!
This is your sign to stop by Booth #C4875 at  @nacs_online 2026. 👀🍗

See what’s new at Broaster Company and connect with our team while you’re in Las Vegas.

Book your meeting today: broaster.com/show-demo

📍 Booth #C4875 | Las Vegas Convention Center
For more than 70 years, Genuine Broaster Chicken® has been setting the standard for great-tasting chicken.🍗

Prepared with fresh chicken, proprietary ingredients, and our signature pressure frying process, every piece is crafted to deliver the flavor, aroma, and quality customers crave.

It's the perfect combination of crispy, juicy, and delicious—and it's a taste that's become iconic around the world. 🌎✨

There's only one Genuine Broaster Chicken®.
See What’s New for C-Stores at NACS 2026

Looking for a food program that drives traffic and keeps customers coming back?

Stop by Booth #C4875 to learn how Broaster and Broaster Express can help your location serve high-quality, craveable food with operational simplicity in mind.

Meet with our team during NACS to discuss your goals and discover solutions tailored to your business.

📅 October 7–9, 2026
📍 Las Vegas Convention Center Booth #C4875
Book Your Meeting with Broaster Company Today! https://lnkd.in/g__5Z_Km
The first day of fall is here!🍂

As the temperatures start to cool, there's nothing better than gathering around your favorite comfort foods.

Crispy on the outside, juicy on the inside, Genuine Broaster Chicken® is the perfect way to welcome the season of cozy meals, football weekends, and family dinners.

What's your favorite fall comfort food? 👇🍁
Every customer expects their favorite menu items to taste just as good as the last time they ordered them.🍗✨

That's why consistency matters.

The Broaster® VF-3 Ventless Fryer is engineered to help operators achieve reliable cooking results while offering the convenience of a compact, self-venting design. Features like the auto-lift basket and built-in safety systems help simplify operations, allowing teams to focus on serving great food with confidence.

Whether you're working with limited space or looking to expand your menu, the VF-3 delivers the flexibility and consistency today's operators need.

Ready to learn more? Visit our website to explore the VF-3 Ventless Fryer and discover how it can support your operation.
You heard Google. We found the cure. 🙌🏻🍗🌶️

Nashville Hot Chicken, extra crispy, and a side of ranch. You’re welcome.
Menu inspiration, made easy.

Whether customers are looking for a quick snack or a heartier meal, Broaster Express® offers options to fit every occasion:
✔️ Jumbo Popcorn Chicken
✔️ Mozzarella Sticks

📩 Interested in adding Broaster Express® to your operation? Contact us today.
The chicken is ready. Now comes the hard part… 

Choose ONE dipping sauce:
You found us. Now let’s bring customers to you. 📈🍗

Visit our website today to learn more: www.broaster.com
Better results start with better equipment.⚙️

Broaster pressure fryers use a controlled, sealed cooking environment to help operators maximize quality and efficiency.

🍗 More tender, juicy, and flavorful food
🛢️ Less oil absorption and reduced oil usage
📈 Greater food production per machine for a stronger return on investment

That's the power of pressure frying.
Happy Labor Day!👏 ⭐

Today, we want to recognize and thank the amazing team at Broaster Company. Your hard work, teamwork, and dedication are the foundation of our success and the reason we're able to serve customers and operators across the globe.

Thank you for everything you do throughout the year. We appreciate you and hope you enjoy a well-deserved day of rest with family and friends.
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