Broaster Company logo Broaster Express logo Rock Country Smokehouse logo

Broaster Buzz

Dutch Valley Golden Chicken

Dutch Valley Restaurant

Sarasota, Florida

Broaster® Company has named Dutch Valley Restaurant the winner of the company’s prestigious Golden Chicken Award for Operator Excellence. The popular Sarasota restaurant is being acknowledged for its ability to provide the highest quality Genuine Broaster Chicken® while providing customers a memorable and delicious experience.

The Dutch Valley Restaurant, located one mile east of Siesta Key, opened in 1972 and is owned by Fernando Piney, a restaurant operator who introduced Sarasotians to Genuine Broaster Chicken four years ago. Dutch Valley went from serving one case of chicken per week to now selling three to four cases of fresh Broaster Chicken per day, which equates to roughly 58,000 lbs. of chicken each year.

“Dutch Valley has truly embraced the Broasted Chicken experience,” says Jay Cipra, CEO/President at Broaster Company. “Their increase in chicken sales is not only impressive, but also shows the love that Sarasota residents have for our chicken. Stories like this make us proud to provide our operators a world-class product that people seek out to enjoy.”

The Dutch Valley Restaurant operates three Broaster Pressure Fryers to satisfy their customer’s poultry demands. After 30 days of using one pressure fryer, Piney purchased a second fryer. After 90 days, a third fryer was purchased and more hood space was added to keep up with the popular demand for Broasted Chicken.

“Over the past four years we have generated loyal customers that come back time and time again specifically to experience the taste of Genuine Broaster Chicken, making it a staple item on our menu,” says Fernando Piney, owner of Dutch Valley Restaurant. “Receiving the Golden Chicken Award is very humbling and will give customers a reason to stop in for a high quality Broasted Chicken experience.”

Categories

Featured Articles

See All Articles >

#BetterBeBroaster

September is National Chicken Month! 🍗

There`s no better time to celebrate the crispy, juicy, and flavorful chicken that brings customers back for more. From our signature pressure frying process to the quality and consistency operators trust, Genuine Broaster Chicken® continues to set the standard.

Here`s to a month dedicated to one of America`s favorite menu items! 🎉

Sep 1

12 0
Open post by broastercompany with ID 17901080463350869
September is National Chicken Month! 🍗 There's no better time to celebrate the crispy, juicy, and flavorful chicken that brings customers back for more. From our signature pressure frying process to the quality and consistency operators trust, Genuine Broaster Chicken® continues to set the standard. Here's to a month dedicated to one of America's favorite menu items! 🎉

Sundays are about to get a whole lot better.🏈🍗

The regular season is right around the corner, and we`re already thinking about game-day essentials:

✔️ Wings
✔️ More wings
✔️ Even more wings

What`s your go-to game day order? 🍗👇

Aug 30

9 0
Open post by broastercompany with ID 18097990292625933
Sundays are about to get a whole lot better.🏈🍗 The regular season is right around the corner, and we're already thinking about game-day essentials: ✔️ Wings ✔️ More wings ✔️ Even more wings What's your go-to game day order? 🍗👇

Some things can be cut from the budget… but Genuine Broaster Chicken isn’t one of them. 🍗💸😂

Aug 27

11 0
Open post by broastercompany with ID 17948623326255290
Some things can be cut from the budget… but Genuine Broaster Chicken isn’t one of them. 🍗💸😂

We’re Heading to NACS Show 2026! ✈️🎰🍗

Broaster Company is excited to exhibit at the 2026 NACS Show, October 7–9 at the Las Vegas Convention Center! 🎰
📍 Central Hall | Booth C4875

Stop by to discover how Broaster® equipment and trademark programs can help convenience store operators deliver high-quality food, improve efficiency, and grow their foodservice program.

Want to make the most of your time at NACS? Contact us today to schedule an appointment with a member of our sales team and make sure we have time set aside to discuss your operation and goals.

We’ll see you in Las Vegas! 👋

Aug 25

10 0
Open post by broastercompany with ID 18512390980099592
We’re Heading to NACS Show 2026! ✈️🎰🍗 Broaster Company is excited to exhibit at the 2026 NACS Show, October 7–9 at the Las Vegas Convention Center! 🎰 📍 Central Hall | Booth C4875 Stop by to discover how Broaster® equipment and trademark programs can help convenience store operators deliver high-quality food, improve efficiency, and grow their foodservice program. Want to make the most of your time at NACS? Contact us today to schedule an appointment with a member of our sales team and make sure we have time set aside to discuss your operation and goals. We’ll see you in Las Vegas! 👋

Turn up the heat on your appetizer menu.🔥🧀

Take our crispy, cheesy Mozzarella Sticks and finish them with Nashville Hot Dust for a flavor-packed menu item that`s hard to resist.

Looking for your next menu feature? We think you just found it. 👀🌶️

Aug 23

9 0
Open post by broastercompany with ID 18113650538288331
Turn up the heat on your appetizer menu.🔥🧀 Take our crispy, cheesy Mozzarella Sticks and finish them with Nashville Hot Dust for a flavor-packed menu item that's hard to resist. Looking for your next menu feature? We think you just found it. 👀🌶️

There’s not much a little Broasted Chicken can’t fix. 🍗😉

Craving it now? Find a Genuine Broaster Chicken® location near you: https://broaster.com/store-locator/

Aug 20

42 0
Open post by broastercompany with ID 17861101605679365
There’s not much a little Broasted Chicken can’t fix. 🍗😉 Craving it now? Find a Genuine Broaster Chicken® location near you: https://broaster.com/store-locator/

Happy National Potato Day!🥔🤎

There`s no better way to celebrate than with our new Farm Style Wedges. Crispy on the outside, fluffy on the inside, and packed with homestyle flavor, they`re the perfect side dish for any menu.

Whether served alongside Genuine Broaster Chicken® or featured on their own, these wedges are sure to become a customer favorite. 🙌✨

Aug 19

12 0
Open post by broastercompany with ID 17905727634307952
Happy National Potato Day!🥔🤎 There's no better way to celebrate than with our new Farm Style Wedges. Crispy on the outside, fluffy on the inside, and packed with homestyle flavor, they're the perfect side dish for any menu. Whether served alongside Genuine Broaster Chicken® or featured on their own, these wedges are sure to become a customer favorite. 🙌✨

Throwing it back to the 2026 @nationalrestaurantshow ! 🎥🍗

Chef Ken chatted with @calibbqmedia about Broaster Equipment and some of the delicious food items we showcased at the show. From equipment to menu solutions, the conversation highlights how Broaster Company helps operators serve quality food with confidence.

A big thank you to @calibbqmedia for creating this video and helping share our story!

And next up… the NACS Show! 🎉 Join us October 7–9 in Las Vegas and come visit us at Booth C4875. We’d love to see you there!

Aug 13

21 2
Open post by broastercompany with ID 18161667757472132
Throwing it back to the 2026 @nationalrestaurantshow ! 🎥🍗 Chef Ken chatted with @calibbqmedia about Broaster Equipment and some of the delicious food items we showcased at the show. From equipment to menu solutions, the conversation highlights how Broaster Company helps operators serve quality food with confidence. A big thank you to @calibbqmedia for creating this video and helping share our story! And next up… the NACS Show! 🎉 Join us October 7–9 in Las Vegas and come visit us at Booth C4875. We’d love to see you there!

Myth vs. Fact

❌ Myth: Pressure frying makes food greasy.
✅ Fact: Pressure frying can actually reduce oil absorption compared to traditional frying.

By cooking under pressure, food retains moisture while developing the crispy texture customers love. Less oil absorption.
More flavor. That`s the power of pressure frying. 🔥🍗

Aug 11

10 0
Open post by broastercompany with ID 17905264788524457
Myth vs. Fact ❌ Myth: Pressure frying makes food greasy. ✅ Fact: Pressure frying can actually reduce oil absorption compared to traditional frying. By cooking under pressure, food retains moisture while developing the crispy texture customers love. Less oil absorption. More flavor. That's the power of pressure frying. 🔥🍗

A leader who helped shape Broaster Company into what it is today. 🤝⭐

Since becoming President & CEO in 2005, Jay Cipra has helped guide Broaster Company through years of growth, innovation, and success. Building on the foundation established in 1954, Broaster continues to expand its global market presence, strengthen foodservice partnerships, grow relationships with regional and national chain operators, and introduce new products and programs to support operators around the world.

Under Jay’s leadership, Broaster has expanded its equipment portfolio with innovations like the E-Series 24 Pressure Fryer, launched branded food programs including Broaster Express® and Rock County Smokehouse®, and invested in manufacturing automation to support continued growth.

Today, Broaster continues to build on its legacy of quality and innovation. Thank you, Jay, for your leadership, vision, and commitment to helping move the company, and the Broaster Brand, forward. 🍗

Aug 10

24 2
Open post by broastercompany with ID 18229359973321254
A leader who helped shape Broaster Company into what it is today. 🤝⭐ Since becoming President & CEO in 2005, Jay Cipra has helped guide Broaster Company through years of growth, innovation, and success. Building on the foundation established in 1954, Broaster continues to expand its global market presence, strengthen foodservice partnerships, grow relationships with regional and national chain operators, and introduce new products and programs to support operators around the world. Under Jay’s leadership, Broaster has expanded its equipment portfolio with innovations like the E-Series 24 Pressure Fryer, launched branded food programs including Broaster Express® and Rock County Smokehouse®, and invested in manufacturing automation to support continued growth. Today, Broaster continues to build on its legacy of quality and innovation. Thank you, Jay, for your leadership, vision, and commitment to helping move the company, and the Broaster Brand, forward. 🍗

Sweet corn season is here, which means it`s the perfect time for fresh menu inspiration.🔥🌽✨

Pressure Fried Mexican Street Corn takes a seasonal staple and turns it into a unique menu feature that`s crispy, flavorful, and perfect for summer.

With Broaster Equipment, the menu possibilities are endless.

Aug 8

7 0
Open post by broastercompany with ID 18116011498936664
Sweet corn season is here, which means it's the perfect time for fresh menu inspiration.🔥🌽✨ Pressure Fried Mexican Street Corn takes a seasonal staple and turns it into a unique menu feature that's crispy, flavorful, and perfect for summer. With Broaster Equipment, the menu possibilities are endless.

They say admitting it is the first step…

but we’d rather say we’re just dedicated to supporting local operators daily. 😋🍗

Aug 6

15 0
Open post by broastercompany with ID 18335226787255945
They say admitting it is the first step… but we’d rather say we’re just dedicated to supporting local operators daily. 😋🍗

What makes Genuine Broaster Chicken® different?🍗

It starts with a process that`s been perfected for over 70 years. Genuine Broaster Chicken is prepared using proprietary marinades and coatings, then pressure fried in a Broaster® Pressure Fryer to create the crispy texture and juicy flavor customers know and love. It`s this unique combination of ingredients, equipment, and preparation that makes Genuine Broaster Chicken one of a kind.

That`s why there`s only one Genuine Broaster Chicken. 🙌

Aug 5

15 0
Open post by broastercompany with ID 18004479893952982
What makes Genuine Broaster Chicken® different?🍗 It starts with a process that's been perfected for over 70 years. Genuine Broaster Chicken is prepared using proprietary marinades and coatings, then pressure fried in a Broaster® Pressure Fryer to create the crispy texture and juicy flavor customers know and love. It's this unique combination of ingredients, equipment, and preparation that makes Genuine Broaster Chicken one of a kind. That's why there's only one Genuine Broaster Chicken. 🙌