Broaster Buzz

Dutch Valley Golden Chicken

Dutch Valley Restaurant

Sarasota, Florida

Broaster® Company has named Dutch Valley Restaurant the winner of the company’s prestigious Golden Chicken Award for Operator Excellence. The popular Sarasota restaurant is being acknowledged for its ability to provide the highest quality Genuine Broaster Chicken® while providing customers a memorable and delicious experience.

The Dutch Valley Restaurant, located one mile east of Siesta Key, opened in 1972 and is owned by Fernando Piney, a restaurant operator who introduced Sarasotians to Genuine Broaster Chicken four years ago. Dutch Valley went from serving one case of chicken per week to now selling three to four cases of fresh Broaster Chicken per day, which equates to roughly 58,000 lbs. of chicken each year.

“Dutch Valley has truly embraced the Broasted Chicken experience,” says Jay Cipra, CEO/President at Broaster Company. “Their increase in chicken sales is not only impressive, but also shows the love that Sarasota residents have for our chicken. Stories like this make us proud to provide our operators a world-class product that people seek out to enjoy.”

The Dutch Valley Restaurant operates three Broaster Pressure Fryers to satisfy their customer’s poultry demands. After 30 days of using one pressure fryer, Piney purchased a second fryer. After 90 days, a third fryer was purchased and more hood space was added to keep up with the popular demand for Broasted Chicken.

“Over the past four years we have generated loyal customers that come back time and time again specifically to experience the taste of Genuine Broaster Chicken, making it a staple item on our menu,” says Fernando Piney, owner of Dutch Valley Restaurant. “Receiving the Golden Chicken Award is very humbling and will give customers a reason to stop in for a high quality Broasted Chicken experience.”

#BetterBeBroaster

Myth vs. Fact

❌ Myth: Pressure frying makes food greasy. 
✅ Fact: Pressure frying can actually reduce oil absorption compared to traditional frying. 

By cooking under pressure, food retains moisture while developing the crispy texture customers love. Less oil absorption. 
More flavor. That's the power of pressure frying. 🔥🍗
A leader who helped shape Broaster Company into what it is today. 🤝⭐
 
Since becoming President & CEO in 2005, Jay Cipra has helped guide Broaster Company through years of growth, innovation, and success. Building on the foundation established in 1954, Broaster continues to expand its global market presence, strengthen foodservice partnerships, grow relationships with regional and national chain operators, and introduce new products and programs to support operators around the world.

Under Jay’s leadership, Broaster has expanded its equipment portfolio with innovations like the E-Series 24 Pressure Fryer, launched branded food programs including Broaster Express® and Rock County Smokehouse®, and invested in manufacturing automation to support continued growth.
 
Today, Broaster continues to build on its legacy of quality and innovation. Thank you, Jay, for your leadership, vision, and commitment to helping move the company, and the Broaster Brand, forward. 🍗
Sweet corn season is here, which means it's the perfect time for fresh menu inspiration.🔥🌽✨

Pressure Fried Mexican Street Corn takes a seasonal staple and turns it into a unique menu feature that's crispy, flavorful, and perfect for summer.

With Broaster Equipment, the menu possibilities are endless.
They say admitting it is the first step… 

but we’d rather say we’re just dedicated to supporting local operators daily. 😋🍗
What makes Genuine Broaster Chicken® different?🍗 

It starts with a process that's been perfected for over 70 years. Genuine Broaster Chicken is prepared using proprietary marinades and coatings, then pressure fried in a Broaster® Pressure Fryer to create the crispy texture and juicy flavor customers know and love. It's this unique combination of ingredients, equipment, and preparation that makes Genuine Broaster Chicken one of a kind.

That's why there's only one Genuine Broaster Chicken. 🙌
Not your typical smoker.🤤🔥🥩

The Smokaroma® Pressure Smoker helps operators create flavorful smoked menu items with less time and less hands-on labor than traditional smoking methods.

✅ Smoke up to 45 lbs. of ribs in under 90 minutes
✅ Hot smoke or cold smoke
✅ Reduce product shrinkage by up to 40%
✅ No basting, turning, or constant monitoring

From ribs and brisket to cheese and vegetables, the Smokaroma Pressure Smoker gives operators more ways to add unique smoked flavors to their menu. 🍖🧀🌽
The secret isn’t complicated: Prep. Cook. Serve. 🍗✨

Become a Genuine Broaster Chicken® Trademark Operator today and give customers a reason to keep coming back.
It's National Chicken Wing Day!🤤 🙌

Whether you're a flats fan or a drums fan, one thing we can all agree on is that a perfectly cooked wing is hard to beat.

Team Flats or Team Drums? Let us know below 👇
peak life experience🍽️🤩🍗

You haven’t lived until you’ve had Genuine Broaster  Chicken®. Find your nearest location with our store locator today! broaster.com/store-locator
From fryer to plate, crispy never looked so good. 🥔🍟

Made from premium Idaho potatoes and coated in a savory pepper seasoning, our Savory Crunch Wedges deliver a crispy bite every time. Quick to cook and built to hold, they're the perfect side for any busy operation.

Ready to add some crunch to your menu?
The perfect pair does exist.🌶️🥤

Nashville Hot Tenders with just the right amount of heat, paired with an ice-cold, crispy coke for the ultimate flavor combo. 🍗🔥

Who else is craving this duo?
A landmark of Broaster Company. 🏗️🤝

In 1997, ground was broken on what would become our administration and training facility. Today, nearly three decades later, this building remains the heart of our operations.✨💡

It's home to our administrative team and our training kitchen, where operators from around the world come to learn the Broaster process firsthand. This facility stands as a reminder of our ongoing commitment to quality, training, and customer success.
The vision? 🙌🏻👀

A box full of Genuine Broaster Chicken🤩🍗