Broaster Buzz
Dutch Valley Restaurant
Sarasota, Florida
Broaster® Company has named Dutch Valley Restaurant the winner of the company’s prestigious Golden Chicken Award for Operator Excellence. The popular Sarasota restaurant is being acknowledged for its ability to provide the highest quality Genuine Broaster Chicken® while providing customers a memorable and delicious experience.
The Dutch Valley Restaurant, located one mile east of Siesta Key, opened in 1972 and is owned by Fernando Piney, a restaurant operator who introduced Sarasotians to Genuine Broaster Chicken four years ago. Dutch Valley went from serving one case of chicken per week to now selling three to four cases of fresh Broaster Chicken per day, which equates to roughly 58,000 lbs. of chicken each year.
“Dutch Valley has truly embraced the Broasted Chicken experience,” says Jay Cipra, CEO/President at Broaster Company. “Their increase in chicken sales is not only impressive, but also shows the love that Sarasota residents have for our chicken. Stories like this make us proud to provide our operators a world-class product that people seek out to enjoy.”
The Dutch Valley Restaurant operates three Broaster Pressure Fryers to satisfy their customer’s poultry demands. After 30 days of using one pressure fryer, Piney purchased a second fryer. After 90 days, a third fryer was purchased and more hood space was added to keep up with the popular demand for Broasted Chicken.
“Over the past four years we have generated loyal customers that come back time and time again specifically to experience the taste of Genuine Broaster Chicken, making it a staple item on our menu,” says Fernando Piney, owner of Dutch Valley Restaurant. “Receiving the Golden Chicken Award is very humbling and will give customers a reason to stop in for a high quality Broasted Chicken experience.”
