Broaster Buzz

Chicken Wars: Broaster Strikes Back

Genuine Broaster Chicken has what you need to win the chicken wars

A long time ago (well, less than two years, but anything before COVID-19 seems like a long time), in a land far, far away (hey, Miami is far if you live in Seattle!), a culinary phenomenon was born that would launch the most far-reaching fast-food conflict the world has ever seen. Yes, we’re talking about … CHICKEN WARS (cue the John Williams music)!

It may sound a little far-fetched, but “Chicken Wars” is, indeed, what the media has been dubbing the battle for chicken sandwich dominance. It started in August 2019, when Miami-based Popeyes debuted its fried chicken sandwich—a menu item that would eventually net a 34 percent increase in store sales for the restaurant in the fourth quarter of 2019. Fast food chicken king Chick-fil-A started a social media feud with Popeyes, touting its superior product as the ultimate chicken sandwich, and soon the publicity for both chains was sending sales through the roof.

In the year and a half since the Chicken Wars started, dozens of quick-serve restaurants have thrown their hats in the ring, all claiming to have the juiciest, most flavorful fried chicken sandwich of all. They want to capitalize on the most recent market trends, which have shown that Americans are eating less beef and more chicken. The chicken sandwich craze has shown no signs of slowing down—in late February, McDonald’s released three new poultry menu items that the chain hopes to use to breathe new life into its late-winter menu.

So, if consumers are looking for a chicken sandwich these days, there’s no shortage of places for them to try. You could say that fried chicken sandwiches are a dime a dozen—no matter how much smack talking they participate in with their competitors. There are a lot of chicken sandwiches, but there’s only ONE Broasted Chicken Sandwich—and that comes from the Broaster Company in Beloit, WI.

Genuine Broasted Goodness

The Broaster Company story began back in 1954, when L.A.M. Phelan combined the principles of a deep fryer and a pressure cooker into one commercial kitchen appliance. The process was so unique, Phelan coined the term “broasting,” and two years later, he formed the Broaster Company. Over the next several decades, Phelan’s Genuine Broasted Chicken gained first regional, then national, attention as one of the best poultry menu items on the market. The company began expanding the Broaster Foods coatings and marinades to include ingredients that it used to pressure fry other foods, including fish, vegetables, beef and pork. In the 1990s, it started offering frozen foods.

The Broaster brand name has become synonymous with GREAT-tasting chicken. When consumers walk into a restaurant, convenience store or grocery store, or up to a concession stand, and see “Broaster” on the menu, they immediately recognize that this chicken is something special. As they take a whiff of the Broaster Company’s signature marinade and coating, their mouth begins to water, all thoughts of a diet fly out of their head, and they are consumed by a single-minded desire: They must eat this chicken, and they must eat it now.

So, it’s safe to say that becoming a Broaster operator is the best decision a business owner or manager can make. Not only does it attract paying customers, but it’s also incredibly EASY—at the Broaster Company, we don’t force you to incorporate a long, complicated menu into your offerings. If you only want to serve sandwiches and hand-cut potato wedges, hey, that’s cool with us! You do what makes sense for your business, and we’ll support you in any way we can.

Of course, we don’t just give you the ingredients and wish you luck. Our Broaster Operators are fully equipped to offer delicious, mouth-watering foods fresh from the fryer. We’ll provide you with our patented Broaster Equipment and certified training for operators, so you’ll know exactly how to prepare our chicken and other menu items to be fresh and ready for gobbling. And if all that wasn’t already fabulous enough … we don’t charge franchise or licensing fees! So, you’ll make more profit off the food you sell than, say, a franchise owner of one of those quick-serve restaurants we were talking about before.

Join Our Team

Speaking of those quick-serve restaurants … we at the Broaster Company, at least, are thrilled that chicken is finally getting its due with the Chicken Wars. It’s way healthier than beef, incredibly versatile and contains tons of protein to give you energy all day long. And—we’re not biased at all—we think chicken is the juiciest, most flavorful, most crave-worthy meat on the planet.

So—isn’t it about time you latched on to this hot trend and got yourself in the chicken business? These days, there are lots of ads featuring mouth-watering chicken sandwiches, so it’s a good bet there will be plenty of customers entering your store or restaurant looking for great-tasting chicken. Join the Genuine Broaster Chicken team!