Broaster Buzz

Racer on Bike

Genuine Broaster Chicken to Title Sponsor KWR Ducati at Road America

TUCSON, Ariz. (May 24)— Kyle Wyman Racing (KWR) has announced that Genuine Broaster Chicken will title sponsor the team for the Road America event next weekend for round 4 of the 2019 MotoAmerica Superbike Championship. Wyman will ride the #33 Genuine Broaster Chicken/SC Project/KWR Ducati Panigale V4 R as the team comes fresh off a successful test at Pittsburgh International Race Complex.

The KWR team spent this past Monday and Tuesday in Pittsburgh sorting out their new Magneti Marelli electronics system provided by Ducati Corse, and had two days of testing as part of the Champions Riding School event being held. Wyman had help from an electronics engineer from Italy who came over to get the team on their way with the system, while testing tires for Dunlop.

“I couldn’t be happier with how our test went this past week at Pittsburgh,” Wyman said. “We were able to go faster than we did on my Yamaha last year, and I am still getting used to the bike and new electronics. We have a clear path to success with our new system and I’m looking forward to flying the flag for our new partner Genuine Broaster Chicken.”

Genuine Broaster Chicken announces partnership with Kyle Wyman Racing

The Broaster Company is pleased to announce a new partnership with Kyle Wyman Racing for two races in the 2019 MotoAmerica Superbike championship. While this is a last minute add to the Broaster Company’s Marketing and Sponsorship activities, the partnership with Kyle Wyman will be a positive result in Broaster’s continued public relations efforts.

“Over the last several years we have built a relationship with Kyle and are excited for his future success and new partnership with Ducati North America, as there is unlimited potential for Kyle and his racing team,” said Jay Cipra, CEO of The Broaster Company.

“Broaster has chosen to be the title sponsor for races in Wisconsin as it is where Broaster Chicken was founded, and Pittsburgh as it is a very strong marketplace for our programs and wide array of products,” Cipra added. “In addition, we appreciate the continuous efforts shown by MotoAmerica in the growth of Superbike racing in the U.S. and also their strong support of series and team sponsors.”

Broaster Company has been the leading manufacturer in high-quality Pressure Fryers, a licensed branded program, delicious foods and specialty foodservice equipment to the industry for over 60 years. Headquartered in Beloit, Wis., Broaster markets their products through a responsive global network of authorized distributors. The company also markets and licenses its Genuine Broaster Chicken® product and the Broaster Express™ food program worldwide to a wide range of foodservice operations.

The Broaster name is synonymous with quality and continuously earns that reputation with durable equipment manufactured in the USA by a skilled team of craftsmen. Broaster Company is committed to providing the most efficient, durable and easy-to-use equipment the industry has to offer. Their patented round cooking well and highly efficient heating process means more dollars in an operator’s pocket compared with competitive equipment. Their equipment is proven, every day, in thousands of kitchens and foodservice establishments worldwide, and you can count on Broaster Equipment to deliver quality results, fast.

Courtesy of Kyle Wyman Racing

#BetterBeBroaster

🔥 It’s #NationalChickenWingDay! 🔥
Whether you like ‘em crispy, saucy, spicy, or classic — today’s the day to wing it right. 🐔

Celebrate with the bold, craveable flavor of Genuine Broaster Chicken® Wings — cooked to perfection and ready to satisfy every bite.

We wanna know - what's your  go-to chicken wing flavor? 🍗👇 #BetterBeBroaster
#FAQFryDay: Does Broaster Offer Accessory Equipment?

Yes! No Operation can be successful without the right supporting and accessory equipment. Broaster Company offers everything that you need for back-of-house operations including Dump Tables, Landing Stations & Breading Carts, Oil Disposal Equipment, Equipment Accessory Kits, Holding Cabinets & more!

View our full Accessory Equipment online at broaster.com

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Say cheese! 🧀 Our Mozzarella Cheese Sticks are the ultimate snack or shareable bite! ✨

Crispy Italian-herbed breading on the outside, melty Wisconsin Mozzarella, Romano & Parmesan on the inside. 😍

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A beautiful day in Beloit, WI ☀️🌸 What are your plans this weekend?
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There are none! Our Trademark programs do not include any franchise or royalty fees to the operator; just a commitment to serve our products, using our equipment and proprietary recipes as outlined in the agreement.

Learn more here at genuinebroasterchicken.com
Crispy. Golden. Craveable. 🥔✨ Our Farm-Style Potato Wedges are thick-cut, skin-on, and seasoned to perfection—making them the perfect sidekick to any Broaster meal. 

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One of our YouTube friends said it best: “I crave it weekly.”

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#FAQFRYday What is the difference between Genuine Broaster Chicken and Broaster Express?

Our Genuine Broaster Chicken Program is based on fresh chicken, prepared following the GBC recipe and cooked in a Broaster Pressure Fryer for amazing flavor, crispiness and juiciness! 

Our Broaster Express Program offers an irresistible selection of high quality, grab n go foods such as chicken, seafood, appetizers, and other fun favorites served fast for your fast paced customer base. These items can be cooked in either a Broaster Pressure Fryer or a Broaster Ventless Fryer. 

Need help deciding which program is best for you? Visit us online at Broaster.com/contact

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🎤 Turn it up… that’s the sound of crispy perfection!

Sizzle. Crackle. Crunch.

There’s nothing like the first bite of Genuine Broaster Chicken—pressure-fried for juicy tenderness and that signature golden crust. 

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Today is our favorite day—It’s National Fried Chicken Day, and nobody does it like Broaster. Golden, juicy, pressure-fried perfection since 1954. 🍗 #BetterBeBroaster #BroasterChicken #NationalFriedChickenDay