Trademark Food Program

This is truly one-of-a-kind chicken. It’s Genuine Broaster Chicken®, and it’s been a trusted iconic brand for more than 65 years.

Genuine Broaster Chicken is prepared with the freshest available chicken, proprietary ingredients and our own unique cooking process. It’s then pressure fried in a patented Broaster Pressure Fryer. The end result is an amazing aroma, an incomparable taste that’s beyond expectation and the only food program that delivers memorable meal experiences to our customers.

It’s the taste of chicken perfected and the only one that can truly be called Genuine Broaster Chicken.

UNIQUE PROCESS

What sets world-famous Genuine Broaster Chicken apart from other fried chicken is our unique process. After the chicken is coated it sits under refrigeration for a minimum of 30 minutes which creates a light a crispy coating. This allows your preparation to happen during off peak periods instead of needing to bread-and-drop for each order. Then the chicken is cooked in a “Broaster” and this is called “Broasting”. A unique cooking method you can only get from using a Broaster Pressure Fryer.

PROGRAM BENEFITS

Breadings, Marinades, Seasonings
High-Quality Cooking Oils
Branded Packaging
Branded Apparel
National Brand Recognition
Marketing Support
On-site Foodservice and Equipment Training
No Fees, No Royalties, No Franchise Contract
Quality Equipment

PROGRAM REQUIREMENTS

In order to offer customers world-famous Genuine Broaster Chicken, operators must comply with the following requirements:

Prepare your fresh chicken using our exclusive Chickite^® or Supreme^® Marinade or purchase Chickite Plus premarinated chicken and Slo-Bro^® Coating
Follow all preparation and cooking guidelines
Cook your fresh chicken in a proprietary Broaster Pressure Fryer
Have a signed, licensed trademark operator agreement on file with Broaster Company

Download The Program Brochure

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Testimonial

Kenjo Markets operator Helen Potter said customers at the company’s Johnson City, Tenn. Location, also a Broaster partner, are “always looking for a good value” from chicken foodservice along with the grab-and-go convenience.

—CSD Magazine, June 13, 2019

Program Details

Bringing America’s Favorite Chicken to your customers is easy and profitable. Click to discover more details about our licensed trademark operator program.

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